Why Should You Rethink Your Approach to PPC on Amazon?
Description
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Michael Tejeda
2:20 - Client Management Insights
3:01 - Deep Dive into Marketing Strategy
6:04 - The Role of Audits
7:14 - Understanding Client Needs
8:58 - How do FBA fee changes affect PPC strategies
10:57 - Managing Product Profitability
13:10 - Strategy and Client Communication
15:07- Key insights
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
![What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies [The PPC Den Podcast]](https://s3.castbox.fm/e7/29/39/6e18f7c6b416faa90b5f766748b797bd4a_scaled_v1_400.jpg "What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies [The PPC Den Podcast]")
United States
