DiscoverThe PPC Den: Amazon PPC Advertising MasteryWhy Should You Rethink Your Approach to PPC on Amazon?
Why Should You Rethink Your Approach to PPC on Amazon?

Why Should You Rethink Your Approach to PPC on Amazon?

Update: 2024-05-17
Share

Description

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.




We’ll see you in The PPC Den!



🦡 Highlights ​​


0:00 - Guest Introduction: Michael Tejeda


2:20 - Client Management Insights


3:01 - Deep Dive into Marketing Strategy


6:04 - The Role of Audits


7:14 - Understanding Client Needs


8:58 -  How do FBA fee changes affect PPC strategies


10:57 - Managing Product Profitability


13:10 - Strategy and Client Communication


15:07- Key insights



🦡 Resources & Links









-


Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Michael Tejeda


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator & Graphic Designer: Sofiia Podash


Video and Audio Editor: Pedro Moreno 

Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why Should You Rethink Your Approach to PPC on Amazon?

Why Should You Rethink Your Approach to PPC on Amazon?

The PPC Den