DiscoverThe PPC Den: Amazon PPC Advertising MasteryWhat is the role of data in Amazon campaign management?
What is the role of data in Amazon campaign management?

What is the role of data in Amazon campaign management?

Update: 2024-05-31
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Description

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.




We’ll see you in The PPC Den!



🦡 Highlights ​​


0:00 - What is Mina's morning routine?


5:31 - How Amazon sellers interact with their data


6:07- How do typical sellers behave with data


8:05 - What is competitive positional awareness


23:12 - How to build a comprehensive dashboard


36:02 - How to scale and optimize PPC campaigns


37:38 - How to identify wasted spend


45:52 - What is the conclusion



🦡 Resources & Links


🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/








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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Mina Elias


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator & Graphic Designer: Sofiia Podash


Video and Audio Editor: Pedro Moreno

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What is the role of data in Amazon campaign management?

What is the role of data in Amazon campaign management?

The PPC Den