What is the role of data in Amazon campaign management?
Description
In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - What is Mina's morning routine?
5:31 - How Amazon sellers interact with their data
6:07- How do typical sellers behave with data
8:05 - What is competitive positional awareness
23:12 - How to build a comprehensive dashboard
36:02 - How to scale and optimize PPC campaigns
37:38 - How to identify wasted spend
45:52 - What is the conclusion
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
![What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies [The PPC Den Podcast]](https://s3.castbox.fm/e7/29/39/6e18f7c6b416faa90b5f766748b797bd4a_scaled_v1_400.jpg "What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies [The PPC Den Podcast]")
United States
