For the last decade the credit union industry has focused on lending and regulatory compliance - growing deposits wasn’t on anyone’s radar. Yet core deposits are the fuel for loan growth in credit unions. Loan/Share ratios have risen to new highs, threatening the ability of credit unions to pursue their growth strategies. Deposit growth now tops the strategy agenda of more than half the credit union industry. In this episode Dave McNab, President & CEO of FlowTracker Analytics will discuss how credit unions can increase their deposits to gain stronger Loan/Share ratios to drive greater lending growth.