The CU App Store Presents Podcast

Conversations and commentary on the evolving landscape of credit union data and analytics

Our guest this episode is Dave McNab, President & CEO of FlowTracker Analytics

Dave is a banker, strategist and creator of FlowTracker Analytics’ solution for accelerating deposit growth. He has deep experience in member analytics and business intelligence strategy, with over 30 years of Financial Services management and global consulting experience.

For the last decade the credit union industry has focused on lending and regulatory compliance – growing deposits wasn’t on anyone’s radar. Yet core deposits are the fuel for loan growth in credit unions. Loan/Share ratios have risen to new highs, threatening the ability of credit unions to pursue their growth strategies. Deposit growth now tops the strategy agenda of more than half the credit union industry.

In this episode Dave will discuss smart strategies for growing deposits covering questions like:

• Where to grow – new or existing members?


• What is the interaction between by sales, cross-sales, and attrition?


• How can analytics be leveraged to identify and react to members changing preferences?


• Is Big Data the answer?

Learn more about what Dave and his team can do for your credit union at www.flowtrackeranalytics.com.

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