DiscoverGolf Essentials (for Business People)
Golf Essentials (for Business People)
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Golf Essentials (for Business People)

Author: Casey Bourque

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If you're into golf and also trying to run a business, then you're a lot like me. I used to play golf for a living, now I run an online marketing agency. I'm documenting my journey, the people, tips, advice, mistakes, and crazy thoughts I hope will help.

Here's what I believe about both golf and business:
1. Both are challenging, but don't need to be complicated - simple and consistent is best.

2. Large and infrequent improvement sessions aren't optimal - light, regular refinements are much better.

3. There's no magic pill (sorry) - it's about making the most of the time you're spending.
135 Episodes
For those of us with limited practice time, it's really important to do our best to simulate real golf in practice. Here's my 1-hour blueprint for taking your game from the practice range to the first tee. --- Send in a voice message:
Lot of value in this episode. The fact that some people choose to do business with others with common interests is fascinating to me.It doesn't matter if you're talking about specific things your target audience is looking for, or simply covering subject matter that you're passionate about. Either way, people with shared interests often do business together. If you're a Boston Red Sox about it...and other Red Sox fans will gravitate to you. --- Send in a voice message:
The Facebook community has been really active lately with tons of Q&A. I've answered everyone's questions in the feed, but here's a quick recap of my findings after over 300 comments and conversations. Hope it helps you break your personal best. Cheers! --- Send in a voice message:
If you're not winning the battle for attention on the front end of the buying process, you're not even hearing from a huge chunk of potential followers and customers. Here's a quick talk about why you need to be more open about sharing your good stuff....whether for your personal brand or for your business. --- Send in a voice message:
When you're feeling good about those 3-5 footers, the whole world is a better place. Today's practice is all about confidence over the "shorties". Hope you can get through the challenge and win yourself a chance to pound some drivers. --- Send in a voice message:
I spent about an hour working on the game this morning. There were a couple takeaways that I thought I'd share with you. One had to do with short game and chipping from short range. As for full swing, a focus on the "transition" of my golf swing produced some great results immediately. Baby steps...just a little progress at a time guys! --- Send in a voice message:
Based on some recent consulting work, we're discussing some tips for writing better content around your business. Good news is that there are definitely strategies that will help you out...bad news is that writing good stuff is HARD! Hope this stuff helps you win some biz. --- Send in a voice message:
Working on a couple things today, based on the idea that I haven't been out to the course in a few days and want to get back in the swing of things. 1. Full Swing - Work on alignment, trajectory control, and set up a structure where I'm not hitting the same shots repeatedly. 2. Short Game - A little chipping and putting challenge to help with those up-and-downs we should be executing almost every time. Nothing fancy today, just a little practice with intent. Good Luck! --- Send in a voice message:
It's such a fine line on the PGA Tour...just a 1/2 shot per round makes all the difference. They're really good at dialing in their weaknesses and bringing up the rear so to speak. Same advice goes for the recreational player. Let's find those quick wins in your game, remove your most fearful shots, and quick "playing around" your weaknesses. --- Send in a voice message:
This is part of a consulting session I had with a prominent golf management company a few weeks back. In the 5-hour session, this 8-minute segment brings value by outlining exactly how large companies deploy so much targeted content for building brand and staying top of mind over time. It's also about how smaller companies can leverage limited resources to compete with the big boys. I share how we do it for our clients, and it begins some extremely fruitful conversation about where they'd like to take their company. --- Send in a voice message:
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