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Golf Essentials (for Weekend Warriors)
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Golf Essentials (for Weekend Warriors)

Author: Casey Bourque

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If you're into golf and also trying to run a business, then you're a lot like me. I used to play golf for a living, now I run an online marketing agency. I'm documenting my journey, the people, tips, advice, mistakes, and crazy thoughts I hope will help.

Here's what I believe about both golf and business:
1. Both are challenging, but don't need to be complicated - simple and consistent is best.

2. Large and infrequent improvement sessions aren't optimal - light, regular refinements are much better.

3. There's no magic pill (sorry) - it's about making the most of the time you're spending.
148 Episodes
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Read an article the other day about learning new skills and practice. Turns out that repeating exactly the same move over and over is not nearly as effective as mixing things up...but just slightly. When we practice golf, I believe we need to work on technique, but we also need to simulate on-course experiences by hitting variations of each shot. Do this and I feel it will help you improve fast. --- Send in a voice message: https://anchor.fm/golf-essentials/message
In this episode, we're talking about all the ways to win attention online. Every business is different, and you shouldn't feel like you have to win on EVERY platform...only the ones that suit your mission the best. Not every platform is created equal, and your content needs to be applied contextually for the platform it's on. That means choosing which platforms to engage with carefully. --- Send in a voice message: https://anchor.fm/golf-essentials/message
I promise this practice session will help your game.Today we're talking about improving our technique, and nailing down our setup and alignment (science)...Then taking it to real-golf simulations on the practice range (art and creativity). I believe it's super important to work on both areas. One of my best practice sessions yet.--- Send in a voice message: https://anchor.fm/golf-essentials/message
I grew up playing golf in Maine...not exactly golf central. I had no idea about how the college recruitment process worked, and how college coaches selected their teams. Of course, premium showcases like the AJGA are great, but for most kids looking to play team golf, it's not a reality. There are other ways to get on radar screens and win the attention of a college coach who's willing to bet on you. Here are a few strategies I should have thought about years ago. --- Send in a voice message: https://anchor.fm/golf-essentials/message
JP Longeuil is the Head Pro at Orange Lake Resort in Orlando...but it hasn't always been white glove country clubs and pure 7-irons knocking down flagsticks for him. He began as an artist...with lofty ambitions of helping people "see things differently". JP grew up in a really tough neighborhood outside New York City. That "gritty" beginning made him into the person he is today...one of Brown Golf's go-to guys. Today, we're getting into some of his childhood adventures sneaking into the city, the Graffiti art culture, and connections to his viewpoints on golf. --- Send in a voice message: https://anchor.fm/golf-essentials/message
I've been struggling with my driver lately...hoping to use some old tricks to iron out the big dog this weekend. Here are some quick ideas for a short practice session to get your long game back on track. --- Send in a voice message: https://anchor.fm/golf-essentials/message
A great friend and colleague called me out on social media the other day in a hugely complimentary way. I can tell you that it really hit home and I believe in paying positivity forward. This episode is all about gratitude and how I believe it's super important in life (and with  your golf game)--- Send in a voice message: https://anchor.fm/golf-essentials/message
Whether in real life or in the digital world, there are 3 things you absolutely have to do if you want to grow a trusting and appreciative audience. Here's a 6-min episode on exactly how to do it...In short, we need to be diverse in our topics/knowledge to be interesting (curation), we need to listen and engage ($1.80 strategy), and we need to bring our own empathetic voice (creation/documentation)...relating to the interests, questions, challenges that our audience faces. This isn't a quick win...but it's a big win if you can manage. --- Send in a voice message: https://anchor.fm/golf-essentials/message
Most beginners feel too intimidated to go out to their local public golf course. They feel like they won't belong, or the course doesn't want them out there. That couldn't be farther from the truth. The industry is struggling to bring people into the game right now...and golf clubs are still really lousy at letting newcomers know that they're welcome. But there are some ways around it...and you can try golf for free at most public golf courses. Here's how. --- Send in a voice message: https://anchor.fm/golf-essentials/message
Forget about your swing. Don't even think about changing your hip rotation or your club face angle at the top of your swing. That crap is NOT where you're going wrong. It's much more likely, and much easier to fix the stuff you're doing wrong before you even take the club back. Focus on your pre-swing stuff forever...more or less...and I promise you'll improve like crazy. --- Send in a voice message: https://anchor.fm/golf-essentials/message
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