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A profitable idea,- pays for itself

Author: Thomas Wittig | WITTIGONIA

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Welcome to the IDEA,- cast. This podcast is about practical ideas and insights for growth and innovation on a business, organisation, team and personal level. Our topics include:
#Digital #Data #Growth
#DigitalMarketing #SocialMediaMarketing #Marketing #Advertising
#Organization and People: #Productivity #Employer #Branding #Recruitment
#Leadership and #Personal #Development
#Customer #Success #Service #Mittelstand #SME #SMB #Enterprise

More on our website: https://wittigonia.com and social @WITTIGONIA.

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Legal Information: https://wittigonia.net/legal-information/
31 Episodes
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Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries.  In this episode, Andrea Willemin and Thomas Wittig are talking about New developments in data protection and data privacy.  Approaches to deal changing requirements for consent management.  Ways to get started.  Subscribe to the podcast to get notified about coming episodes.  #gdpr #dataprotection #lgpd #dataprivacy #privacy #consentmanagement --- Send in a voice message: https://anchor.fm/wittigonia/message
Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready.  Talent Audience for Growth and as an element of your Recovery Plan.  Key Tactics.  The most powerful and cost effective tactic to build your audience.  By the way, did you know that you can send us your question via voice message on our show page at https://anchor.fm/wittigonia ? This episode mentions our WITTIGONIA digital Marketing Agency. To learn more visit us at https://wittigonia.net --- Send in a voice message: https://anchor.fm/wittigonia/message
Do you know what are the key pages on your website you should optimie? Optimizing these key pages will help you to boost your rankings in search results on Google, Microsoft Bing and other search engines.  keep customers engaged on your website.  move customers in your marketing funnel.  Plus a couple of Pro Tips for you.  As always, you can send a question or leave a comment via voice message on our show page on anchor.fm.  This episode mentions our WITTIGONIA Digital Marketing Agency. To learn more visit https://wittigonia.net --- Send in a voice message: https://anchor.fm/wittigonia/message
How to rank in local search results? With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about Key tactics to boost your local search ranking.  Improve your discoverability.  Practical Tipps you can implement easily.  This episode mentions our WITTIGONIA digital Marketing Agency. Learn more at https://wittigonia.net.  --- Send in a voice message: https://anchor.fm/wittigonia/message
What are the key sources for your website traffic? There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories:  How can you tap into these sources? Where can you find statistics and actionable insights for website traffic? Pro Tipp: How to get more out of your analytics reports.  This episode mentions our WITTIGONIA digital Marketing Agency at the end. Thank you for visiting us at https://wittigonia.net to learn more.  --- Send in a voice message: https://anchor.fm/wittigonia/message
Consent Management in Business and Organizations What does "Consent" mean? How to obtain consent? How to manage consent? What are the implications for your website or eshop? Note: This episode mentions WITTIGONIA digital agency services. We do not provide legal advice. To learn more visit https://wittigonia.net --- Send in a voice message: https://anchor.fm/wittigonia/message
How to find out which topics are trending now?  Do you know where to look? How do you what to offer where to which customers? Check out these key sources for finding trending topics:  Search Engines Results Pages (SERPs) Your own Website Analytics Google Trends Other tools This episode mentions our Digital Marketing Angency WITTIGONIA digital. To learn more visit us at https://wittigonia.net --- Send in a voice message: https://anchor.fm/wittigonia/message
Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key terms and players one should know.  Who is the Subject? Who is the Data Controller? With whom do companies and organizations have contracts? Recap of the key terms and key players.  At the end of this episode we included a short message about WITTIGONIA digital. To learn more, visit our website at https://wittigonia.net #dataprotection #privacy #gdpr #dsgvo #mittelstand  --- Send in a voice message: https://anchor.fm/wittigonia/message
How to turn your Website into a Marketing and Sales Engine? This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and after the Corona Crisis.  Questions? Leave a voice message at https://anchor.fm/wittigona or send us an email.  Note: Contains a short commercial about our WITTIGONIA® digital Marketing Agency at the end. Thank you for your consideration. Please learn more at https://wittigonia.net --- Send in a voice message: https://anchor.fm/wittigonia/message
How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan.  Targeting audiences Traffic generation Demand Scenarios Website Modernisation People & Capacity Leave a comment or question via email or as a voice message on https://anchor.fm/wittigonai Note: This episodes contains a commercial about our Digital Marketing Agency WITTIGONIA® digital. Learn more at https://wittigonia.net/ #Recovery #Corona #DisasterRecover --- Send in a voice message: https://anchor.fm/wittigonia/message
In this episode we are talking about Data Protection, Privacy, Compliance:  How to turn Data Protection and Compliance into Your Competitive Advantage? Special guest: Andrea Willemin, Chief Data Protection Officer and International Advisor. Many organizations and enterprises are facing challenges, implementing the data protection requirements.  Andrea Willemin discusses with our show host Thomas Wittig, CEO of WITTIGONIA, aspects of privacy and data protection for competitive advantage.  #Privacy #DataProtection #GDPR #Compliance #ConsentManagement  Disclaimer: At the end of this episode we are mentioning our Digital Marketing Agency WITTIGONIA digital. Learn more about WITTIGONIA digital at https://wittigonia.net. We are working with clients to implement digital growth marketing strategies and practices and implementing data protection and privacy. We do not provide legal advice. A legal check up can only be performance by attourneys at law, lawyers, and authorized legal advisors.  --- Send in a voice message: https://anchor.fm/wittigonia/message
A visit of the IKEA website highlighted a key principle: Sell what you HAVE NOW! Look at your product catalogue or portfolio:  What do people need right now? On which sales channels are the products available? Which sales channels should you open? Make your products discoverable.  Upload your product list to Pinterest. A new sales channel for you.  Set up a simple eShop or eCommerce site.  Modernise your website. Make sure customers can find you! Here is the noise absorbing material which was mentioned in this episode: https://www.ikea.com/us/en/p/oddlaug-sound-absorbing-panel-gray-00427366/ At the end of the episode we included a short ad about digital marketing agency WITTIGONIA digital.  Check it out at https://wittigonia.net/en/digital-marketing-agency  #Business #eCommerce #Sales #Marketing #Pinterest --- Send in a voice message: https://anchor.fm/wittigonia/message
10 Quick Tipps for Restaurants to continue business during the Corona Pandemic Includes a short mentioning of our Digital Marketing Agency WITTIGONIA digital. Find out more at https://wittigonia.net/en/digital-marketing-agency #Restaurant #Food #Marketing #Advertising #Corona #Covid-19 --- Send in a voice message: https://anchor.fm/wittigonia/message
The 5 key performance metrics you should focus on.  Pinterest offers a wealth of metrics and insights including: Pin Stats Ad Report Audience Insights  What are the key metrics you should focus on and track frequently?  In this episode we will talk about 5 vital few key metrics you should track. Of course there are many, many, many more metrics you can look at. And sometimes it is necessary to drill into the details.  Note: This episode includes a short commercial about our digital marketing agency WITTIGONIA digital. Check it out on our website https://wittigonia.net.  #Pinterest #PinterestMarketing #PinterestKPI #DigitalMarketing --- Send in a voice message: https://anchor.fm/wittigonia/message
In this episode we are discussing the insights from the Pinterest Case Study.  Check out the related Blog Post with Details, Video, KPI, Expert Tipps and FAQ. Blog Post: https://wittigonia.net/en/pinterest-digital-marketing-case-study-kpi/ As always, send a message or email with feedback or questions.  #Pinterest #PinterestMarketing #DigitalMarketing #SocialMediaMarketing #anchor #applepodcasts #spotify #googlepodcasts Note: This episode mentions WITTIGONIA® digital agency. Check out our agency at: https://wittigonia.net  --- Send in a voice message: https://anchor.fm/wittigonia/message
Pinterest Seasonal Trends What are the seasonal trends on Pinterest? How can seasonal trends help you with planning and optimising your digital marketing campaigns? What are current seasonal trends in key categories such as: Food, Travel, Design, Health, Home and Garden and more.  Find us on Pinterest: https://pinterest.com/wittigoniadigital More on https://wittigonia.net #Pinterest #PinterestMarketing #ContentManagement #Analytics #Marketing #Business #OnlineAdvertising #Digital #Agency #wittigonia --- Send in a voice message: https://anchor.fm/wittigonia/message
Who is on Pinterest?  How Pinterest Audience Insights can help with your campaign planning and optimisation. Pinterest User Demographics.  Pinterest User by Region and country.  Affinity Categories help you planning your content and campaign.  More on https://wittigonia.net Find us on Pinterest: https://pinterest.com/wittigoniadigital #pinterest #pinterestmarketing #socialmedia #onlineadvertising #kpi #performancemarketing #digital #agency --- Send in a voice message: https://anchor.fm/wittigonia/message
This is the first episode in the mini series about Pinterest - a fairly new and high growth Platform.  In this episode, Tom is sharing his impressions and insights from the work with the this platform.  You can find us on Pinterest at https://pinterest.com/wittigoniadigital.  Discover more on wittigonia.com #Pinterest #PinterestMarketing #SocialMediaMarketing --- Send in a voice message: https://anchor.fm/wittigonia/message
It is March 2020 and the Corona Pandemic Crisis is raging around the world. Things have definitely changed. Well, we may be trapped in our homes, But we are not trapped in our imagination. BUT Rather than worrying about want you can not do right. The question is what you CAN do right now. And how you can keep an eye on the horizon: How will we work, sell, deliver and support clients and in 2, 3 month from now? And how can you prepare? Here is a shortlist of 10 things you can do right now.  Discover more on https://wittigonia.com --- Send in a voice message: https://anchor.fm/wittigonia/message
Customer Success is a powerful way to drive customer engagement, performance and results. When you define SMART objectives for customer success it becomes even more powerful. In this episode we are discussing Why are SMART goals are important for customer success? Where to look for areas for defining SMART objectives? Where to start when defining SMART goals? If you find ideas and value in this episode, please share it with your team and network.  Blog Post: https://wittigonia.net/en/digital-marketing-sales-funnel-campaign-budget/  #CustomerSuccess #KPI #OKR #Leadership --- Send in a voice message: https://anchor.fm/wittigonia/message
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