The Profitable Idea: Strategies for digital Innovation and Growth

In this episode, Thomas Wittig interviews Stefan Morcov from Hermix about the winning public tender projects and the market dynamics in Europe. They discuss the unique characteristics of the public sector, the importance of data and technology in tendering, and how AI is transforming the landscape. Stefan shares insights on best practices for winning tenders and the growing opportunities in the public sector, emphasizing the need for strategic approaches and the role of Hermix in facilitating success in this space.Chapters00:00 Introduction to Public Tenders and Market Insights02:02 Understanding the Public Sector Market05:56 Best Practices for Winning Public Tenders10:00 The Role of Data and Technology in Tendering16:00 AI and Its Impact on Public Sector Tendering20:05 Future Trends and Opportunities in Public Sector ProjectsTakeaways- Public sector projects have a social mission beyond economic goals.- The public sector market is stable and growing despite economic fluctuations.- Data transparency and availability are increasing in public tenders.- Writing proposals for tenders can be resource-intensive and costly.- AI and technology are set to disrupt the public sector tendering process.- Understanding market dynamics is crucial for success in public tenders.- Monitoring tenders daily is essential for identifying opportunities.- Collaboration and partnerships are key in winning public sector contracts.- Historical data analysis helps in understanding market trends and competitors.- Hermix provides tools to streamline the tendering process and improve success rates.To learn more about Hermix visit the website https://hermix.com. Hermix on LinkedIn: https://www.linkedin.com/company/hermixStefan Morcov on LinkedIn: https://www.linkedin.com/in/morcov/MORE about WITTIGONIA: Website: https://wittigonia.netFOLLOW us on LinkedIn: https://www.linkedin.com/company/wittigonia/

In this conversation, Thomas Wittig and Miguel Sequeira Braga discuss the transformative journey of small and medium enterprises (SMEs) through digitalization and agile methodologies. Miguel shares insights from his experience at Creative Management, focusing on the challenges SMEs face, the importance of incremental changes, and the effective use of tools like Zoho to streamline operations. They also explore the integration of AI in business processes, emphasizing the rapid implementation of solutions that yield immediate results. The discussion highlights the significance of customer experience and operational excellence in driving growth for SMEs.Chapters00:00 Introduction to Creative Management02:15 Key Challenges for Small and Medium Enterprises04:17 The Importance of Small Steps in Business Transformation06:53 Agile Methodology in Project Management09:42 Digitalization and Its Impact on Business Processes13:14 Core Tools in the Zoho Ecosystem18:14 Leveraging AI in Business Operations21:04 Conclusion and Future CollaborationsMore about Miguel Sequeira Braga and Creative Management:🔗 Creative Management Website: https://www.creative-management.net/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interview🔗 Creative Management LinkedIn Page: https://www.linkedin.com/company/creative-management-consulting/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interviewConnect with WITTIGONIA:🌐 Website: https://wittigonia.net 📝 Blog: https://wittigonia.net/en/blog/ 🎥 YouTube Channel: https://youtube.com/wittigonia🎧 Podcast Page: https://wittigonia.net/en/podcast-business-marketing-hr-customer-success/🔗 LinkedIn: https://www.linkedin.com/company/wittigonia/

In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and allowing campaigns to reach a performance steady state. He explores the benefits of Microsoft Advertising and profile targeting, and emphasizes the alignment between marketing and sales. Takeaways Precision targeting at scale is crucial for effective B2B lead generation campaigns. Consented data streams are essential to comply with advertising platforms and avoid contamination of data. Setting up audiences and using the right KPIs are key elements in campaign preparation. Regular reviews and adjustments are necessary for campaign optimization. Microsoft Advertising offers untapped opportunities for B2B marketing. Profile targeting allows for more precise audience segmentation. Alignment between marketing and sales is crucial for successful lead generation campaigns. Chapters 00:00 Introduction: Effective B2B Lead Generation 00:41 Precision Targeting at Scale 01:47 Consented Data Streams 03:17 Audience Setup and KPIs 04:40 Campaign Reviews and Adjustments 08:23 Campaign Ramp Up and Patience 18:15 Profile Targeting in Microsoft Advertising 21:03 Optimizing for Windows Devices 23:24 Implementing Best Practices for Privacy Compliance 23:53 Growth Insights Workshops and Dashboard Optimization 25:16 Conclusion and Call to Action More on https://wittigonia.net/ #b2b #digitalmarketing

Migrating customers from a legacy product or service to a new version offers great opportunities, but it also represents significant risk. How to increase the success of customer base migration projects? How to minimise the risk exposure? What are key strategies and tactics? What is the impact on customer base and revenue? Website: wittigonia.net Blog wittigonia.net/blog/ YouTube: Subscribe to WITTIGONIA YouTube channel to get notified about new videos: www.youtube.com/wittigonia?sub_confirmation=1 Idea,- Cast Briefing and Resource Center: academy.wittigonia.com/p/growth-innovation-transformation-coaching Related blog posts: wittigonia.net/blog Live events, webinars and seminars: wittigonia.net/event-directory/ #CustomerSuccess #Migration #SaaS

How to engage your employees and stakeholders and how to mobilize your organisation and ecosystem with branded projects? Topics: What is a branded project? Why should you consider branded project for your organisation? How to prepare and run a branded project? How to structure your project team? 10 questions you should answer in your branded change project. Website: https://wittigonia.net Blog https://wittigonia.net/blog/ YouTube: Subscribe to WITTIGONIA YouTube channel to get notified about new videos: https://www.youtube.com/wittigonia?sub_confirmation=1 Idea,- Cast Briefing and Resource Center: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching Related blog posts: https://wittigonia.net/blog Live events, webinars and seminars: https://wittigonia.net/event-directory/ #Change #ChangeManagement #HR #ProjectManagement

In a product recall crisis situation you need to find good answers very quickly: How may people are affected? What is the risk exposure? How long will it take to manage the recall? When did production and sales stop? Join the live briefing at https://events.genndi.com/register/169105139238459002/ca0c73dbe0 Blog: https://wittigonia.net/blog/ YouTube: https://www.youtube.com/wittigonia?sub_confirmation=1 Briefing center with tools and templates: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching #ProductRecall #RecallManagement #Crisis #Quality

Strategic Workforce Planning andOrganization Dynamics Having the right people, with the right skills, at the right time and place available is key for your ability to delivery projects, to win customers and to respond to demand. Workforce planning and staffing is a highly dynamic process. Anticipating demand and supply patterns is key to managing this core process well. Related video briefing: https://youtu.be/uOlm90tW2BU Blog: https://wittigonia.net/blog/ Briefing Center: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching #WorkforePlanning #ChangeManagement #Simulation #HR #Business

When you are launching and new product or service or when you want to accelerate growth, the question is always where to allocate resources? In this episode we are talking about some key concepts. Check out the related content with more strategies, tactics, tools and templates: Related blog post: https://wittigonia.net/marketing-sales-budget-spend/ Related video briefing: https://youtu.be/doc5gFrgStY YouTube Channel: https://www.youtube.com/wittigonia?sub_confirmation=1 #DigitalMarketing #Growth #Sales #Marketing #Budget

The IDEA,- Cast is a briefing and group coaching series about business and digital transformation, innovation and growth. A special focus is on the dynamics, the change over time. We are covering topics ranging from market dynamics, new product and service development, customer success management, people and organisation and leadership topics. Check out the related material: Blog: https://wittigonia.net/blog/ YouTube: https://www.youtube.com/wittigonia?sub_confirmation=1 Briefing Center: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching Social: Twitter: @wittigonia and @thwittig Facebook: https://facebook.com/wittigonia This program is provided by WITTIGONIA.

You've implemented Zoho CRM, but what's next? In this episode, Thomas Wittig shares strategies and practices to maximize your CRM's potential and enhance your tools stack. Explore how to move beyond basic implementation, overcome common pitfalls, and leverage your CRM for demand generation and campaign optimization. With insights into creating effective feedback loops and integrating marketing and sales efforts, this episode is a must-listen for anyone looking to get more traction and value from their CRM investment.[00:00] IntroductionThomas Wittig introduces the topic of maximizing CRM potential post-implementation.[02:15] Overcoming Spreadsheet Mentality Discusses the need to shift from using CRM like a spreadsheet to a strategic tool.[05:30] Demand Generation Explores strategies for effective lead collection and conversion.[08:45] Campaign Optimization Covers common pitfalls and how to optimize marketing campaigns.[12:00] Feedback Loops Importance of establishing feedback loops for continuous improvement.[15:20] Privacy and Consent Discusses GDPR compliance and managing customer data consent.[18:40] Zoho Ecosystem Highlights tools like Zoho Marketing Automation and Zoho Forms.[22:10] Positive Friction Explains how marketing should create beneficial challenges for other departments.[25:30] Conclusion Wraps up with a call to action for further engagement and strategy sessions.Follow on LinkedIn: https://www.linkedin.com/company/wittigonia/More on https://wittigonia.net/Zoho Marketing and CRM: https://wittigonia.net/en/service/zoho-marketing/

🎧 Episode SummaryIn this episode, Thomas Wittig speaks with Sanja Gardašević, co-founder of Zuno Games, a Montenegrin edtech startup transforming compliance and ESG training through interactive microlearning and behavioral design. Sanja shares her journey from marketing to product innovation, and how Zuno combines AI, UX, and behavioral science to deliver bite-sized, engaging compliance training — used by banks, universities, and forward-thinking companies.We explore what it takes to shift from a service-based model to a product-led business, and why AI ethics and ESG learning are becoming mission-critical for modern organizations.💡 What You’ll LearnHow behavioral science and UX improve learning effectivenessHow Zuno’s AI engine transforms static PDFs into dynamic learning modulesWhy microlearning is ideal for busy teams and compliance-heavy industriesWhat SMEs should know about AI governance and ESG trainingLessons from Zuno’s transition from agency to SaaS company⏱️ Chapters00:00 Introduction to Sanja Gardašević and Zuno03:00 Behavioral Economics and the Human-Tech Interface06:00 Transforming Compliance into Interactive Learning09:00 AI-Powered Content Creation12:00 UX and Engagement in Corporate Training15:00 AI Ethics and Regulatory Training18:00 From Services to Product: Startup Lessons21:00 ESG Learning and What’s Next for Zuno🔗 Links & Resources🌐 Zuno Games Website🔗 Sanja on LinkedIn🔗 Zuno Games on LinkedIn🔗 ⁠WITTIGONIA on LinkedIn⁠🌐 More from WITTIGONIA

Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries.  In this episode, Andrea Willemin and Thomas Wittig are talking about New developments in data protection and data privacy.  Approaches to deal changing requirements for consent management.  Ways to get started.  Subscribe to the podcast to get notified about coming episodes.  #gdpr #dataprotection #lgpd #dataprivacy #privacy #consentmanagement

Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready.  Talent Audience for Growth and as an element of your Recovery Plan.  Key Tactics.  The most powerful and cost effective tactic to build your audience.  By the way, did you know that you can send us your question via voice message on our show page at https://anchor.fm/wittigonia ? This episode mentions our WITTIGONIA digital Marketing Agency. To learn more visit us at https://wittigonia.net

Do you know what are the key pages on your website you should optimie? Optimizing these key pages will help you to boost your rankings in search results on Google, Microsoft Bing and other search engines.  keep customers engaged on your website.  move customers in your marketing funnel.  Plus a couple of Pro Tips for you.  As always, you can send a question or leave a comment via voice message on our show page on anchor.fm.  This episode mentions our WITTIGONIA Digital Marketing Agency. To learn more visit https://wittigonia.net

How to rank in local search results? With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about Key tactics to boost your local search ranking.  Improve your discoverability.  Practical Tipps you can implement easily.  This episode mentions our WITTIGONIA digital Marketing Agency. Learn more at https://wittigonia.net. 

What are the key sources for your website traffic? There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories:  How can you tap into these sources? Where can you find statistics and actionable insights for website traffic? Pro Tipp: How to get more out of your analytics reports.  This episode mentions our WITTIGONIA digital Marketing Agency at the end. Thank you for visiting us at https://wittigonia.net to learn more. 

Consent Management in Business and Organizations What does "Consent" mean? How to obtain consent? How to manage consent? What are the implications for your website or eshop? Note: This episode mentions WITTIGONIA digital agency services. We do not provide legal advice. To learn more visit https://wittigonia.net

How to find out which topics are trending now?  Do you know where to look? How do you what to offer where to which customers? Check out these key sources for finding trending topics:  Search Engines Results Pages (SERPs) Your own Website Analytics Google Trends Other tools This episode mentions our Digital Marketing Angency WITTIGONIA digital. To learn more visit us at https://wittigonia.net

Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key terms and players one should know.  Who is the Subject? Who is the Data Controller? With whom do companies and organizations have contracts? Recap of the key terms and key players.  At the end of this episode we included a short message about WITTIGONIA digital. To learn more, visit our website at https://wittigonia.net #dataprotection #privacy #gdpr #dsgvo #mittelstand 

How to turn your Website into a Marketing and Sales Engine? This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and after the Corona Crisis.  Questions? Leave a voice message at https://anchor.fm/wittigona or send us an email.  Note: Contains a short commercial about our WITTIGONIA® digital Marketing Agency at the end. Thank you for your consideration. Please learn more at https://wittigonia.net