In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and allowing campaigns to reach a performance steady state. He explores the benefits of Microsoft Advertising and profile targeting, and emphasizes the alignment between marketing and sales.

Takeaways

• Precision targeting at scale is crucial for effective B2B lead generation campaigns.


• Consented data streams are essential to comply with advertising platforms and avoid contamination of data.


• Setting up audiences and using the right KPIs are key elements in campaign preparation.


• Regular reviews and adjustments are necessary for campaign optimization.


• Microsoft Advertising offers untapped opportunities for B2B marketing.


• Profile targeting allows for more precise audience segmentation.


• Alignment between marketing and sales is crucial for successful lead generation campaigns.

Chapters

00:00 Introduction: Effective B2B Lead Generation

00:41 Precision Targeting at Scale

01:47 Consented Data Streams

03:17 Audience Setup and KPIs

04:40 Campaign Reviews and Adjustments

08:23 Campaign Ramp Up and Patience

18:15 Profile Targeting in Microsoft Advertising

21:03 Optimizing for Windows Devices

23:24 Implementing Best Practices for Privacy Compliance

23:53 Growth Insights Workshops and Dashboard Optimization

25:16 Conclusion and Call to Action

More on https://wittigonia.net/

#b2b #digitalmarketing