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Inside Orthopedics

Author: Tiger Buford

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An inside look at the Orthopedics industry. Brought to you by Tiger, an Orthopedics insider, blogger, and recruiter for early-stage Orthopedics companies.
26 Episodes
This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques. Lisa Denison and I cover these questions and more:How do Orthopedics companies use digital marketing today?How should Orthopedics companies use digital marketing?Which social media platforms are the best for reaching surgeons and patients?Walk me through some real example with details, timings,  costs etc What are the metrics of digital media versus traditional  orthopedic marketing?   For instance, how does a company do a targeted FB ad?  Walk us the through the mechanics.Talk about the cycle of experimenting, AB testing and how to make changes on the fly.What are the laws regarding promoting to an individual doctor's practice?…   and how do conservative orthopedic companies and progressive orthopedic company play this?When should a small orthopedic company outsource their digital media and when should they insource it?Lisa Denison can be contacted here -
The first time this story has been told.  This is the real story of Danek as told by Ted Bird. Ted was there. He was one of the early employees at Danek and was part of the team responsible for the dynamic growth. In this podcast you will hear some great startup business practices, some brilliant gambles and the culture that enabled Danek to go from zero to world dominance in spine.
An inside look into a  successful orthopedic startup (OrthoHelix) from inception to being acquired.  The story is told by Marty Wynkoop, co-founder and head of operations, sales and marketing.  Marty shares nuggets of wisdom on how to build value in an orthopedics startup, hiring, funding, developing products, focusing on profitability and more. 
This is a look inside a surgeon-founded startup that is disrupting the orthopedics industry, in this case, arthroscopy.   An interview with Dr. Brett Sanders is an Orthopedic Surgeon who has re-invented trans-osseous arthroscopic tunneling fixation with some very clever cost-effective tools. His startup is called Tensor Surgical.
I share 16 specific pieces of advice.  This is real-life coaching for Engineers who want to accelerate their careers in our industry.  Nobody else in going to tell you this stuff.  I wish I had know these stuff when I was starting out in Orthopedics.  Enjoy. 
Don't blow it early.  The first 5 to 10 people that you hire in will either set your company up for success or break your company.  I discuss six hiring mistakes that I have seen in early stage orthopedic companies. 
Want innovation?  Interation could be the killer app for creating game-changing innovation today in orthopedics. Successful innovation giants that we all know like Danek, SpineTech, Kyphon, Arthrex, MAKO, Hand Innovations and Mazor Robotics used iteration to innovate.  I will teach you how to use innovation today in your company. 
3D printing is the most significant advance in fracture immobilization in decades and Exiom has the best solution.Listen to this "live" interview with the CEO of Exiom, Erik Paul.  You will get the inside scope on the origins of the technology to grass roots commercialization here in the US> Software makes a better cast or brace for your child or loved one. You will start to see these in Emergency rooms everywhere.
How does a surgeon take an idea and turn it into a solution that will change imaging in the operating room forever?  Listen to this "live" interview with the Founder of Micro C, Dr. Greg Kolovich.  You will hear the story of product concept through design freeze, before FDA submission of his invention. Micro C is reinventing what is possible imaging in the operating room with handheld mobile fluoroscopy.
Eavesdrop into a cell phone conversation between Joe and Tiger.  We discuss a variety of topics, including:  orthopedics buying decisions, LinkedIn, building medical device communities with digital marketing, the future of work, virtual consulting, and marketing direct to patients. 
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