Discover🔸Inside Orthopedics#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (106 mins)
#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (106 mins)

#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (106 mins)

Update: 2023-08-28
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Stu and I talk about the changes happening in orthopedics. Stu walks young sales reps in how best to start out. Then for those experienced sales reps in a big organizations who are frustrated, Stu offers a way out, a way to achieve control and agency in their sales career - the Broker Rep.


The Q&A flow.



  • Stu, before we dive in...  tell us about your journey.  How did you move from working in sales for DePuy to becoming a Change Agent in sales?

  • How has this diverse experience across different positions and companies shaped your approach to driving change and innovation in the industry?

  • You have been in orthopedics sales for 30 years... what has changed?

  • What are the most dramatic changes in the last 5 and 10 years?

  • Where is the true power in the market for the big 5 Orthos?

  • How has the earning potential of 1099 and W2 reps changed over time?

  • How are non-competes deployed with new salespeople and what are the implications of signing non-competes?

  • What are some ways salespeople get marginalized today with product line changes, commission changes, territory changes, etc?

  • What is a Device Broker and why should some salespeople consider being a  Broker?

  • What are the limits of an Agent Broker in orthopedics?

  • What are the advantages for Orthopedic surgeons and facilities to work with a broker?

  • Who is your ideal customer?

  • Who is not a good fit to work with you or a Broker?

  • Could you tell me how listeners can find out more about you and ASCdx ?

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#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (106 mins)

#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (106 mins)

Tiger Buford