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Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
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Building on from our ‘New Year Reset’ episode - we want to give you a framework for setting yourself (and your Fitness Business) up for success in 2023. Some simple strategies to help you get the best out of the next 12 months. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c ---------- And...
To round-off this 'Review' mini-series, we are going to cover six key questions we've been asked recently by Mentoring Clients and Audience Members. Some of these relate to the latest series, whilst others are completely unrelated, but important for all Fitness Business Owners to understand. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/...
Our last episode outlined the process and questions for carrying out what we would call a 'Full Client Review'. But sometimes, a full review isn't necessary, not suitable for your businesses model or not suitable for specific clients. So what can you do instead? That's what we cover in this episode where Matt covers the different forms a review can take and how you might best use them to improve your Personal Training Business. ----------- To catch all episodes, make sure you're subscribed ...
Now that you understand the importance of reviews, let's take a look at what questions to ask during the session and what you should be aiming to get from having done a review with your clients. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c ---------- And for easy-to-review short form con...
Most Personal Trainers aren't doing full reviews with their clients. In fact, some aren't doing reviews of any sort. Which means that they're missing out. Missing out on the chance to; improve client results, improve retention, and get more referrals in their business. Not only that, but a great review system can stay out as a fantastic USP compared to other fitness businesses. In this mini-series we will break down the full review system, starting with an overview of it's importance and imp...
As we close out our latest mini-series, we wanted to end with the latest questions we've been asked by listeners and our own mentoring clients. In sharing these questions, and our answers, we hope to answer the types of questions my PTs want to know the answers too. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt...
One of the biggest stumbling blocks PTs come to us with around semi-private training is programming. That's why we've dedicated a whole episode to this topic. We want to make sure you're confident in how to program, and run, an effective small group personal training session for your clients. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com...
Believing that semi-private is a good business model is one thing. Actually converting your 1-2-1 business in to semi-private is another. In this episode we cover the basics of how to think about converting your business in to a semi-private format. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14...
It's time for a new mini-series and this time we are covering the main components of running a semi-private model within your fitness business. This intro episode covers the what, why & when of semi-private training. Before we go in to how to implement the model in the following episodes. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com...
To close up our sales series - we wanted to cover the key steps after a sale that can have a huge impact on your business. These simple steps can help increase retention and send more business your way. So they're well worth following. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c --------...
Want to generate for sales for your business and convert more consultations?...That's what we are covering in this episode. Sp far in this mini-series we have already covered the lead generation and consultation phases of your sales process. In this episode we will unpack 'the pitch' part of your sales process and how best to deliver that with confidence and ease. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/po...
Find yourself getting objections at the end of your sales conversations? Want to know what to do about it? Well, in this episode we discuss a few key topics around objections handling, including... - How to reduce the occurrence of objections - What the most common objections actually mean - How to handle objections professionally - How to make sales, despite objections This is the penultimate episode of our 'Sales Process' series, so make sure you check back next week to hear the final ins...
The next step of our consultation process is to start dealing with the 'Logical' side of the brain A.K.A the 'Human' side of it. In this episode, we cover how best to communicate with this side of the brain and what questions you can use to help it achieve positive outcomes. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBg...
The neuroscience of sales may seem like a complicated topic. But it isn't. By understanding which part of the human brain you are dealing with you can better you relationships with people, communicate more effectively and increase your chances of doing business with them. This isn't about manipulation or sales 'tactics'. This is about understanding the human brain, the three layers we interact with, and what to expect when dealing with each part. By following the simple steps in thi...
Would you like to increase your sales conversions and decrease no-shows to your consultations? If so, that's what this episode is all about. Over the coming weeks we are unpacking our full consultation process step-by-step. giving you the most in-depth look at how to make sales properly and generate reliable clients that stick around for a long time. The first step of the process is what you do BEFORE the consultation process. Nail this part and the rest becomes a lot easier. -------...
Most Personal Trainers dislike sales. In fact, we'd go as far as saying that they hate sales. That's fine, and completely normal, but it doesn't ignore that fact that your job does entail a lot of 'sales' related activities. Over the years we've helped 1000's of PTs go from hating sales and being useless at it, too enjoying the process and becoming very proficient at it. We do that mainly through a thorough consultation process that creates a situation where the person wants to buy, rather&n...
To round-off the end of the series, we like to finish with an episode dedicated to the questions we've been asked over the last few weeks by listeners and our mentoring clients. Some of these will relate to the topics we've covered, others will be more general in nature. Either way, it gives you a peak behind the curtain of the type of things we help our clients and listeners with. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcas...
In the noisy world of Fitness and Business it can be difficult to know who to listen too for advice and who you can trust. That's why we have recorded this episode for you. In this conversation you will learn... - What to look for when finding high-quality resources - Our top book recommendations for fitness business owners - The courses we personally recommend to expand your knowledge and skillset - They key areas of focus for maximum growth If growth, personal development, and continuous...
Content marketing is huge across all industries...especially fitness. But as a fitness business owner, how are you meant to find the time to create quality content on a consistent basis? The truth is, it's really difficult. But not if you have a simple system to follow. In attempting to create more regular content for the Pro-Fit Podcast, we came up with a simple system to create content ONCE and use it MULTIPLE times - across MANY platforms. In this episode, I will outline th...
Starting your own business is often about freedom and flexibility. But that can quickly change as you get busier and have more clients to look after. As this happens, it's important to carve out time to work on you business, not just in it. But once you carve out that time, what should you do with it? That's what we cover in this episode. By implementing this advice you can... - Improve organisation - Regain time within your business - Grow past the 'Technician' stage - Run a REAL ...
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Great podcast. Insightful views
5 stars, great listen and very informative. Would highly recommend!