DiscoverWagner Live
Wagner Live

Wagner Live

Author: Wagner Live

Subscribed: 0Played: 36
Share

Description

Wagner Live is a weekly podcast produced by The Wagner Agency and hosted by its president, Wágner dos Santos. In each episode and together with a special guest, expect to hear fresh perspectives on what's hot in business right now.
52 Episodes
Reverse
In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of Hispanic advertising agency, The Group Advertising. His latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.Wagner Live is a weekly podcast produced by The Wagner Agency and hosted by its president, Wágner dos Santos. In each episode and together with a special guest, expect to hear fresh perspectives on what's hot in business right now.
Being an entrepreneur isn't for everyone. It often takes years of hard work, long hours, and no recognition to become successful. A lot of entrepreneurs give up, or fail for other reasons, like running out of money. Statistics show that over 50% of all businesses fail after five years in the United States. Wágner dos Santos unpacks this topic with some valuable insight.
In this episode, Wágner dos Santos uncovers the growing importance of consumer engagement and how an engaged consumer can be a brand’s most powerful ally.
In this episode, Wágner dos Santos talks about some of the differences between younger and older workers. Have you often wondered which is better or are you in one of the categories and looking for work?
In this episode, Wágner dos Santos discusses the biggest mistake businesses are making with social media marketing and what they should be doing instead.
In this episode, Wágner dos Santos goes through his top 10 list of the things that every CEO or business owner must know in order to run a successful business and gain respect from their employees.
In this episode, Wágner dos Santos shares five important steps to follow if you wish to launch a successful startup.
In this episode, Wágner dos Santos discusses how technology and evolved human communications are shaping the future of marketing.
In this episode, Wágner dos Santos introduces the newest and most complex generation of consumers - Generation Z. Are you prepared to communicate and capture the attention of Gen Z? The more you know about them, the greater your chances of success.
In this episode, Wágner dos Santos uncovers the growing importance of consumer engagement and how an engaged consumer can be a brand’s most powerful ally.
In this episode, Wágner dos Santos puts ad agencies in the hot seat in order to be held accountable for the level of service they provide to their clients and because businesses need to know how to select the right agency to suit their needs.
In this episode, Wágner dos Santos discusses how teens are priming and grooming in advance of their video chats with friends and what this means for business.
In this episode, we are joined by Jennifer Crittenden. She has appeared on CNBC Power Lunch and has been interviewed by Bloomberg Businessweek, and several other media outlets. Jennifer is also the author of What's A Guy To Do? How to Work with Women.Together we will discuss what's trending in business and marketing and learn more about Jennifer in the process.
In this episode, we are joined by Morissa Schwartz, owner of DrRissysWriting.com - a marketing and writing company and GenZPublishing.org - a publishing company, which has produced six Amazon bestsellers. She is currently earning her doctorate in literature at Drew University and has a Master's in Communication.Morissa broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, has sung on MTV, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude.Together we learn more about Morissa and discuss what's trending in business and marketing.
In this episode, we are rejoined by Robert Solomon who makes his second appearance on our podcast. He is is the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients, and is the author of the classic guide, The Art of Client Service, recently re-issued by John Wiley & Sons as a substantially revised third edition. Robert runs Solomon Strategic, a firm he founded to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job searches.Together we will discuss what's trending in business and marketing and learn more about Robert in the process.
In this 100th episode of Wagner Live, we are joined by Fernando Pena, SVP, Digital Marketing & Experience at Seacoast Bank. He brings over 20 years of experience in banking, insurance, and investment industries focusing on monetizing and increasing growth within digital channels, deployment of innovative marketing technology platforms, and improving the digital user experience.Together we discuss how digital is affecting the banking industry, what it means to be a community bank today, and comment on what's trending.
In this episode, we are joined by String Nguyen who, for the last three years, has been pioneering videos on social media. Recently she was recognized as a “Top Voice” on LinkedIn and nominated for 30 under 30 Forbes Asia. She produced the award-winning Snapchat channel “Women In Tech”, and amassed over 350 interviews with entrepreneurs and startup founders, like Gary Vaynerchuk, Holly Liu (Kabam), and Hugh Forrest (SXSW).
In this episode, we are joined by Kerry Feuerman. He is a Creative Director and author of The Five Deadly Sins of Presenting Creative Work. Kerry's past experience includes creative director at Fallon Minneapolis, Vice Chairman and Group Creative Director at The Martin Agency, and Global Creative Director at TBWA\Chiat\Day.He's been deservingly celebrated with awards from the One Show, CA, Cannes, Clios, Art Directors Club of New York, London International Awards, Kelley Awards, Obies, ADDYS, Advertising Festival of New York, IF4 Film Festival.And Kerry has worked with global brands such as Mercedes-Benz, Citi, U.S. Army, UPS, Saab, Wrangler, Infiniti, Seiko, Nissan.Kerry is the founder of Last Hurdle presentation skills workshops.Together we will discuss what's trending in business and marketing and learn more about Kerry in the process.
In this episode, Jeff Tippett joins Wágner dos Santos to discuss what’s trending in business and marketing and how persuasive communications should not be mistaken with manipulation.Jeff is an active blogger and author. His first book, Pixels Are the New Ink: 3 Steps To Digital Domination in Your Industry, teaches thought leaders how to make money by sharing information online that’s already in their heads. Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, is his most recent book. If you go to page 20 in his latest book, you will find a contribution from Wágner dos Santos.
In this episode, Ross Brand of Livestream Universe joins host Wágner dos Santos in a discussion about the rise of live video in 2020, driven in part by the recent shift to home offices. Will live video and virtual meetings become the new normal for businesses? At a time when in-person meeting encounters pose a potential health risk, how can businesses leverage live video to grow their brand?A former radio on-air personality and reporter, Ross is a pioneer in the livestreaming field as both a prolific content creator and thought-leader. He has been a featured speaker at Summit Live, Social Media Week Lima, Summit on Content Marketing, Content Creators Summit, and New York University’s Division of Programs in Business.
loading
Comments 
loading
Download from Google Play
Download from App Store