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Legal Mastermind Podcast

Author: Chase Williams & Ryan Klein

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The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Ryan Klein and Chase Williams sit down with experts in the legal community to discuss marketing, branding, intake and more.
32 Episodes
Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications.On this episode we discuss...- A strategy to obtain over 1000 likes on LinkedIn
For more than a decade now BridgeField Group’s founder, Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationally. By recent count, Mr. Kirby has worked with well over 3000 professionals from well over 100 law firms and other organizations in 38 states, the District of Columbia, and more than 40 countries.In this episode we discuss...Why Strategic Plans Matter and How to Create ThemThe Benefits of Strategic Planning Communication and Competition Applying Strategic Planning to All Facets of Your Law Firm
John Croft is the President and Co-Founder of Elevate Services, a law company, providing consulting, technology and services to both law departments and law firms. Julie Savarino is Chief of Client Services and Development Officer at Business Development Inc, as well as Client Relations Director and Client Service Liaison at Dickinson Wright. Julie is also an Amazon Best-Selling Author. Ralph Baxter is on Member Board of Directors at Intapp, a Co-Host on the Law Technology Now Podcast, Member Legal Advisory Board of Legal Zoom, and Fellow at CodeX, The Stanford Center for Legal Informatics. On this weeks episode we discuss… -Why the Term Non-Lawyer is Now Obsolete in the Legal Industry-Ownership in Law Firms-Alternatives to the ‘Non-Lawyer’ Term
Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients.Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. On this weeks episode we discuss...-Siri, Alexa, and Google Home - Voice Search and The Opportunities for Law Firms-Featured Snippet & Structured Data-How To Be More Conversational in Your Content
Ryan Suydam is the cofounder of Client Savvy. Client Savvy helps firms create fierce client loyalty by designing, implementing, and measuring Client Experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.”On this weeks episode we discuss..- What is CX (Client Experience) - How to refocus your business on value creation and value delivery- How to design an experience for a client
Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels.On this episode we discuss...- How to repurpose content - What type of gear and apps to use when creating videos - Understanding your audience and the types of video content to create that converts
On this weeks episode we have Kwame Christian, the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country.He is also the author of the Amazon Best Seller - Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict.On This Episode We Discuss...- Crafting Your Negotiating Techniques Daily- Different Negotiating Tactics That Lawyers Employ to Get What They Want- How Building Confidence is the Baseline of any Negotiation
Today on the legal mastermind podcast we have Robyn Addis. She is the COO of LISI a boutique digital marketing agency specializing in digital marketing solutions for law firms.Most firms love to be first to be second, meaning they stifle innovation. On this episode we discuss how legal marketers and lawyers can make a valuable impact at their firms will help them fee valued and as though they are able to make an impact.
Melanie Leonard is the founder of Clio Gold Certified Consultant and Attorney Melanie Leonard offers personalized consulting services, training, and education to law firms who are looking to create efficiency in their daily workflow and optimize the use of practice management software throughout their firm.
Rob Coleman is the Director of Business Development at Hennessy Digital.On This Episode We Discuss..- The Main Red Flags of Modern Digital Marketing Agencies- The Habits of Ethical Marketing Agencies- The Tactics Effective Agencies Are Using Today
On this weeks episode Ryan and Chase sit down to discuss...- Update Your Website so it Doesn't Affect Your SEO- Establishing Website Costs and Timelines- Overview of Your Website Update Options and Sources
Robert Cooper is the founder of PlusROI Growth Labs. PlusROI uses the most cutting edge practices of Growth Hacking to minimize risk while finding the best ways to grow your business.On this episode we discuss...- Giving Your Website Call-To-Action's More Consideration- Setting the Tone and Expectations for Your Website Visitors
Sarah is the founder and CEO of Firm Focus. Sarah helps law firms and legal departments of all sizes increase their productivity, reach their mission critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus.On today's episode we discuss...- What "Meta Decisions" are and how to set timers and turn off distractions- Tips for having a more balanced and focused work life balance- How multitasking slows you down. We participate in a focus exercise easy that is easy to replicate at home.
Luke Ciciliano is the owner of SEO for Lawyers. On this weeks episode we discuss...-Consolidation of law firms an opportunity or fear for lawyers-How lawyers can anticipate a shrinking need for legal services-Understanding the value of a law firm when considering acquisition or merging
Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success. On this episode, we discuss...-Establishing yourself as a thought leader with media outlets in your community-Appropriately responding to negative reviews and press online-Positioning your firm positively using today's digital platforms
Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable.In this podcast we discuss...- Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story- Creating a "Hero" and "Guide" Story From Your Firm- Tweaking Your Messaging For Different Decision Makers
Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for the District of Columbia, and as an attorney at King & Spalding in Atlanta, Georgia.On this episode we discuss…- How to properly network at networking events and what kind of networking events to avoid- Exploring Billable Hours Vs. Flat Fees- Re-inveting your firm as you
Robert Weiss - Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.In this episode we discuss...- How to create specific video content based off of your firm's objectives- How to get started with an ongoing video marketing strategy- A proper budget to allocate when hiring a 3rd party
Julie Henson - Director of Client Development & Marketing at Briggs and Morgan has spent the past two decades coaching high performing individuals by utilizing formal and informal influence to drive business development strategies. She has coached hundreds of individuals within the legal and professional sports industries. In this weeks episode we discuss the 8 Competencies Julie focuses on when working with her clients...- Confidence - What is your inner dialog?- Drive - How much are you invested?- Empathy - Do they care if they impact?- Engagement - How engaged are you?- External Relationships - Are you client minded?- Are you Genuine - How sincere are you?- Internal Relationships - How you’re perceived in the firm.- Self Awareness - Listen to feedback and adjust.
Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.On this episode we discuss...How to hook people within the the first 3-5 seconds How to strategically set up time to create video content How to repurpose video content across multiple channels
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