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Legal Mastermind Podcast - Presented By Market My Market
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Legal Mastermind Podcast - Presented By Market My Market

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The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Eric Bersano, Ryan Klein and Chase Williams from Market My Market, sit down with experts in the legal community to discuss marketing, branding, intake and more.
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Allison Johs is the President of Legal Ease Consulting, Inc.Allison provides business development, marketing, social media, and practice management coaching and consulting services to lawyers to improve their productivity, increase profits and enhance their business. The goal of Legal Ease Consulting is to make the practice of law more enjoyable for their clients, while helping them to attract the right clients and provide those clients with an excellent client experience.Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisoncjohslegalease/Visit Legal Ease Consulting, Inc.: https://www.lawyermeltdown.com/On This Episode, We Discuss…Lawyer MeltdownHelping Lawyers That Feel OverwhelmedCreating a Strong LinkedIn PresenceCurating Your LinkedIn Connections
Jim Sullivan is the Founder of eDiscovery AI and author of the new book The Book on AI Doc Review: A Simple Guide to Understanding the Use of AI in eDiscovery.With over a decade of experience consulting on predictive coding and analytics use, Jim has a passion for analytics and calculates recall and precision metrics in his sleep. His life is a non-stop adventure of trying to find better ways to solve problems.eDiscovery AI has created a new predictive coding tool powered by next-generation AI that can make expensive manual document review a thing of the past. This new AI is faster and more accurate than traditional predictive coding or contract attorney review and no longer requires the tedious training process that has always been necessary for traditional predictive coding tools.Connect with Jim on LinkedIn: https://www.linkedin.com/in/sullivan9999/ Visit eDiscovery AI: https://ediscoveryai.com/On This Episode, We Discuss…How Next-generation AI is Transforming Document ReviewOvercoming AI Adoption HurdlesHow AI Can Help Small Businesses Compete with Larger FirmsThe Future of AI in the Legal Sector
Luis Scott is the Owner of 8 Figure Firm™️ Consulting.Luis revolutionized the legal profession by empowering fellow legal professionals to optimize and expand their practices, achieving unprecedented success in yearly predictable revenue and beyond. With over 20 years of experience in the legal industry, including as the managing partner of a successful law firm, he has helped thousands of families navigate the legal system.8 Figure Firm Consulting was created by lawyers for lawyers. After many years of building a successful practice, Luis Scott and Seth Bader realized there was something missing in the legal industry, a consulting business led by lawyers who had actually accomplished what was being taught. With a multi-8 figure law firm in yearly attorney revenues and a pipeline of clients worth over $100,000,000, Luis and Seth have now turned to revolutionizing the way law firm owners operate their businesses.Connect with Luis on LinkedIn: https://www.linkedin.com/in/luis-scott-bader-law/Visit 8 Figure Firm™️Consulting: https://www.8figurefirm.com/On This Episode, We Discuss…Identifying the Biggest Obstacles for GrowthKey Things to Look for in the Hiring ProcessHaving Succinct Messaging in MarketingSocial Media Content Quality versus Quantity
Shireen Hilal is the CEO of Maior Strategic Consulting.Shireen founded Maior Strategic Consulting on the premise that "good enough" hasn't ever been good enough for her, and her holistic approach to consulting comes from practicing law for 10 years at AmLaw100 firms, serving as the inaugural COO of a national firm, building the growth division of a consulting firm, managing operations and strategy for a 5,000-person division of KPMG, and spearheading change management programs for BDO.Maior Strategic Consulting works with firms ready to break the mold. They improve financial performance, create and maximize processes, and develop new strategies. Maior is uniquely hands on, ensuring tactical execution and real-world application of every solution we bring.Connect with Shireen on LinkedIn: https://www.linkedin.com/in/shireenhilal/Visit Maior Strategic Consulting: https://www.maiorconsultants.com/On This Episode, We Discuss…Implementing a Holistic Approach to ConsultingPutting Clients First in the Legal IndustryThe Importance of Company CultureHow to Get Law Firms to Embrace Technology
Ryan Kimler is the Founder and Owner of The Net Profit CFO. Ryan helps business owners with one clear path to a growing and more profitable business. As the founder of The Net Profit CFO, he helps business leaders clearly see what is holding their business back from making more profit and more cash flow. Business owners seek Ryan out for his financial guidance and strategy. They work with him to build an action plan for the next 30 days all the way out to the next 5 years. As a business owner there are literally thousands of things that you could be doing every day. Working with him you will go from decision fatigue to complete clarity. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/ Visit The Net Profit CFO: https://netprofitcfo.com/On This Episode, We Discuss…Tips for Pulling Profit Out of Your BusinessHow to Identify and Address the Pain Points in Your Law FirmThe Importance of Reinvesting in Your BusinessSetting Realistic Bonus Structures for Sustainable Growth
Nathan Schlaffer is the Founder and CEO of MarketMate AI. Nathan leads MarketMate AI's product development, marketing, and sales efforts.At MarketMate AI, they're breaking down barriers to accessing high quality, personalized B2B marketing content with the power of AI. Their platform is a game-changer for B2B marketers, small businesses, and agencies with limited resources, enabling them to automate and personalize their B2B marketing content seamlessly across multiple channels.Connect with Nathan on LinkedIn: https://www.linkedin.com/in/nathanschlaffer/ Visit MarketMate AI: https://www.marketmateai.com/ On This Episode, We Discuss…Opportunities and Challenges of AI-powered MarketingHow AI is Transforming Content Generation for Businesses of All SizesThe Importance of Maintaining a 'Human Touch' in AI-generated ContentHow AI is Enabling Marketers to Speak Directly to Their Audience's Needs and Preferences
John C. Scott is the Head of Legal VCFO at Summit Virtual CFO by Anders and a Partner in Tax at Anders CPAS + Advisors.Leading the firm’s legal industry efforts for the Virtual CFO team, John offers dedicated resources, financial insight and critical thinking to address complex issues facing law firms. Anders CPAs + Advisors is a team of CPAs and industry-focused advisors. Every day, their partners and staff serve as a catalyst for those striving to achieve their highest potential, and carry this mentality on to our clients and community. Through a collaborative approach and a combination of tax, audit and assurance and advisory services, they help their clients achieve their goals while focusing on what matters most.Connect with John on LinkedIn: https://www.linkedin.com/in/john-c-scott-cpa/Visit Anders CPAs + Advisors: https://anderscpa.comOn This Episode, We Discuss…The Financial Landscape of Law FirmsStrategies for Fostering a Culture of AccountabilityThe Power of Data-driven Decision-makingIdentifying and Overcoming Common Pitfalls of Legal Businesses
Brian Beckcom is a Founding Partner and Owner of VB Attorneys.Brian is a Texas Super Lawyer, Texas Rising Star, and he is Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization, an honor earned by only 2% of Texas lawyers. VB Attorneys is one of the pre-eminent trial law firms in the United States and handles cases all over the world. The three Board Certified attorneys and their team of associate attorneys have successfully handled many high-stakes personal injury cases and has been recognized on a national and international level with their handling of numerous cases, including the case involving Captain Phillips and the Maersk Alabama.Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianbeckcom/Visit VB Attorneys: https://www.vbattorneys.com/On This Episode, We Discuss…Current and Future Impacts of Artificial Intelligence and Machine Learning in the Legal SectorAdvice for Lawyers Eager to Incorporate AI in their WorkTricks and Shortcuts in Prompting AIBrian's involvement in the legal case involving Captain Richard Phillips
Fin Wycherly is the Founder and CEO of Supersize Media.Fin works with 6- and 7-figure businesses to help them create and grow their profile online using PR, sales funnels, SEO and social media marketing.Supersize Media collaborates with clients to determine strategy through benchmarking and audience analysis, create responsive content, generate new fans, increase engagement and drive conversions plus provide metrics and reports.Connect with Fin on LinkedIn: https://www.linkedin.com/in/finwycherley/Visit Supersize Media: https://supersizemedia.co.uk/On This Episode, We Discuss…How to Ensure Your Social Media Content Gets Noticed by Your Target AudienceMastering the Art of Storytelling and Creating ‘Mic Drop’ MomentsCapitalizing on the Strengths of Each Social Media PlatformThe Top Deal-breaking Mistakes Law Firms Make on Social Media
Tom Wagstaff Jr. is the Founding Attorney at The Law Office of Tom Wagstaff Jr.Tom has extensive experience in the areas of nursing home and elder abuse liability, personal injury and wrongful death, business and commercial disputes, product liability, and class actions.The Kansas City nursing home elopement attorneys at The Law Office of Tom Wagstaff Jr. can help your family hold the negligent nursing home or assisted living center liable. They believe that every resident in a nursing home deserves the best treatment and that any care that falls short of that is unacceptable. Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-wagstaff-1287931b5/Visit Law Office of Tom Wagstaff Jr.: https://www.thewagstafflawfirm.com/On This Episode, We Discuss…Understanding Residential ElopementFailures in Nursing Home SupervisionLegal Aspects Surrounding Nursing Home NegligenceWhat Families Should Look for When Choosing a Long-term Care Facility
James Wood is a Double Board-Certified Trial Lawyer at James Wood Law. James represents individuals, children, and families against corporations, insurance companies, hospitals, and others that caused harm through neglect, indifference, malice, or greed. He has multiple verdicts and settlements of more than $1 million. He is a member of the Million Dollar Advocates Forum. James is also a member of the American Association of Justice, and a Sustaining Member of the New Mexico Trial Lawyers Association. Connect with James on LinkedIn: https://www.linkedin.com/in/jameswoodtrialattorney/ Visit James Wood Law: https://www.albuquerqueinjurylawfirm.com/ On This Episode, We Discuss…The Complexity of Medical Negligence CasesBuilding a Legal Team with a 'Foxhole Mentality'Strategies to Tip Legal Battles in Your FavorThe Importance of Internet Marketing in the Legal Field
Joey Coleman is a Professional Speaker and Author on All Things Employee and Customer Experience.In his return to the Legal Mastermind Podcast, Joey promotes his new book. "Never Lose An Employee Again, which is now available on all platforms.Connect with Joey on LinkedIn: https://www.linkedin.com/in/joeycoleman1/Find Joey's Book & More: joeycoleman.comOn This Episode, We Discuss…How to Keep Your EmployeesEight Phases of the Employee JourneyShifting Your Firm's MindsetCreating Remarkable Experiences for Your EmployeesBeing Part of the Solution
Legal Mastermind Podcast's 2023 End of Year Recap Part II features Hamid Kohan, Chris Nelson, Dr. Wendy Ketner and Seth Meyer, and Jonathan Genish.More About Our Guests:Hamid KohanFeatured Episode: 225Bio: CEO and President of Legal SoftEpisode: legalmastermindpodcast.com/ep-224-hamid-kohan-the-scalability-of-ai-in-your-law-firm/Discussed:Adjusting to the Potential Capability of AIGenerational Reliance on Social MediaChris NelsonFeatured Episode: 233Bio: Senior Manager of Vertical Marketing at CallRailEpisode: legalmastermindpodcast.com/ep-233-chris-nelson-market-with-confidence-with-callrail/Discussed:CallRail’s Vertical Marketing PlanHow CallRail Will Incorporate AI Capabilities in the FutureDr. Wendy Ketner and Seth MeyerFeatured Episode: 237Dr. Ketner Bio: Senior Vice President of Medical Affairs at Expert InstituteMeyer Bio: Managing Partner of Meyer Law Firm PLCEpisode: legalmastermindpodcast.com/ep-237-dr-wendy-ketner-seth-meyer-expert-witness-discovery-services-for-lawyers/Discussed:What is Expert Institute?The Science Behind Pertinent Mass TortsJonathan GenishFeatured Episode: 239Bio: Founder and Lead Trial Counsel at Blackstone LawEpisode: legalmastermindpodcast.com/ep-239-jonathan-genish-the-superstar-effect/Discussed:Defining SuccessHiring Superstars for Your Firm
Legal Mastermind Podcast's 2023 End of Year Recap Part I features Jessica Shraybman, Hugo Gomez, Arya Firoozmand, and Daniel Callahan.More About Our Guests:Jessica Shraybman Featured Episode: 228Bio: Founder and Managing Partner of Shraybman LawEpisode: legalmastermindpodcast.com/ep-228-jessica-shraybman-establishing-yourself-as-a-business-owner/Discussed: The Process of Acquiring Another Law Firm & Establishing Yourself as a Business OwnerHugo GomezFeatured Episode: 230Bio: Founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communitiesEpisode: legalmastermindpodcast.com/ep-230-hugo-e-gomez-empowering-spanish-speaking-communities-with-custom-digital-marketing-campaigns/Discussed: How to Build a Spanish Online Business for Law Firms & Understanding Local Spanish-Speaking MarketsArya FiroozmandFeatured Episode: 231Bio: Co-Founder and CEO of Overture Law.Episode: legalmastermindpodcast.com/ep-231-arya-firoozmand-simplifying-referrals-for-attorneys/Discussed: The Beginning of Overture & Building Communities with ReferralsDaniel CallahanFeatured Episode: 235Bio: Owner of Callahan Consulting Group LLC.Episode: legalmastermindpodcast.com/ep-235-dan-callahan-the-keys-to-creativity-that-lead-to-success/Discussed: The Keys to Creativity for Attorneys & Tips on Outreach During Trial
Riley Northup is a Marketing Specialist at The Nieves Law Firm.At The Nieves Law Firm, Riley focuses on expanding the firm’s reach and generating new clients through events, digital marketing, public relations, and much more. He joined The Nieves Law Firm in 2021 after working as the head of digital marketing for an eight-figure law firm in Nebraska. Having started at the firm as an intern, Riley played a large role in the development and growth of the business. The firm was named to the Inc 5000 list of fastest-growing companies every year he worked there. Connect with Riley on LinkedIn: https://www.linkedin.com/in/rileynorthup/Visit The Nieves Law Firm's Website: https://thenieveslawfirm.com/On This Episode, We Discuss…Why Marketing?Areas to Watch in 2024Defining Your Firm's Expectations of Social MediaFocusing on Video
Janet L. Falk, Ph.D. is the Founder of Falk Communications and Research. Falk has 30+ years of experience in Public Relations and Marketing Communications. She advises attorneys, business owners, and consultants on strategies for news coverage and revenue growth. Connect with Janet on LinkedIn: https://www.linkedin.com/in/janetlfalkVisit Janet's Website: https://janetlfalk.com/Check out Janet's e-book: https://janetlfalk.com/create-and-monitor-your-marketing-rbi/Check out the Media Profile Sample & Worksheet: https://janetlfalk.com/wp-content/uploads/2020/01/Falk-Sample-Attorney-Executive-Media-Profile-Worksheet-Consult.pdfOn This Episode, We Discuss…How to Maximize Preparation for Your Next Bar Association Meeting or ConferenceDifferentiating Yourself from Potential ClientsPR Best Practices for Your FirmFive Ways to Get Business
In Ten Ways Law Firms Will Win in 2024 Part Two, Legal Mastermind Podcast hosts Chase Williams, Eric Bersano, and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2024 and beyond.Connect with Market My Market on LinkedIn: www.linkedin.com/company/market-my-marketVisit Market My Market's Website: www.marketmymarket.com/On This Episode, We Discuss…5. Focus Groups6. E-E-A-T7. Refreshing Website Content8. Micro-Content9. Mastermind Groups10. Retaining Employees
In Ten Ways Law Firms Will Win in 2024, Legal Mastermind Podcast hosts Chase Williams, Eric Bersano, and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2024 and beyond.Connect with Market My Market on LinkedIn: www.linkedin.com/company/market-my-marketVisit Market My Market's Website: www.marketmymarket.com/On This Episode, We Discuss…Intro to Ten Ways Law Firms Will Win in 20241. Future of AI2. Being Creative with Marketing3. Emphasis on OTT4. Diversifying Social Media Channels
Jonathan Genish is the Founder and Lead Trial Counsel at Blackstone Law.Genish is an award-winning trial attorney who has represented the full gamut of clients from A-list celebrities to Fortune 500 companies to small businesses and individuals over his productive career. Blackstone Law is a California-based litigation law firm concentrating on plaintiff's labor and employment, business litigation, and personal injury.Connect with Jonathan on LinkedIn: www.linkedin.com/in/jonathan-genish-354b097/Visit Blackstone Law's Website: www.blackstonepc.comVisit Blackstone Law's Instagram: https://www.instagram.com/blackstonelaw/?hl=enOn This Episode, We Discuss…Defining SuccessWhy Employment?Hiring Superstars for Your FirmBlackstone Law's Social Media Approach
Matt Biren is the founder of Biren Law Group. Matt has always had an interest in the law. This interest started early on as a boyhood addition to television shows like Perry Mason, The Bold Ones, and Arrest & Trial. The witty and intelligent portrayal of these lawyers appealed to the same competitive spirit that had always driven him in sports, school, and other endeavors.After receiving his undergraduate degree from UCLA, Matt went on to pursue his law degree at Loyola University. At the end of his first year, he started clerking for a labor law firm, Levy & Van Bourg. It was there that he first saw the tremendous advantage that large corporations and insurance companies have within the legal system.While clerking and later working as a labor lawyer himself, Matt realized that seriously injured individuals and small businesses could compete with these large corporations and insurance companies if only they had the right lawyer by their side. It is for this reason that he has devoted his professional career to developing a skill set that would allow him to protect the rights of “the little guy.”The Biren Law Group provides quality representation to individuals and small businesses that have been harmed by the negligence or wrongdoing of others. Connect with Matt on LinkedIn: www.linkedin.com/in/matthewbiren/Visit Biren Law Group's Website: www.biren.comOn This Episode, We Discuss…Adapting to Change in the Legal IndustryMarketing Tips for Your FirmHow to Best Manage Your Firm's Cash FlowNetwork, Network, Network
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