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Legal Mastermind Podcast

Author: Chase Williams & Ryan Klein

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The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Ryan Klein and Chase Williams sit down with experts in the legal community to discuss marketing, branding, intake and more.
55 Episodes
On This Episode, We Discuss ...• Importance of Tracking and Transparency in Reporting• Thinking Outside the Box When It Comes to Content Plans• The Latest SEO Trends
Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career - He began with MasterCard and Citibank working in their marketing departments and then became the Director of Marketing for a small professional services firm. Bruce brings up a diverse mix because he understands the discipline that comes from working at big companies as well as the needs and the need for flexibility at a small firm or for solo practitioners. He has focused on being an outsource marketing director for smaller companies and firms by doing branding, communications, and messaging.On This Episode, We Discuss ...• 4 Most Important Things to Check on Your LinkedIn Profile Page• Using LinkedIn's Features - Free vs. Premium• On-Going Aspects of LinkedIn Features
William Umansky is the Managing Partner of Umansky Law Firm. William became a lawyer over 28 years ago and started as a prosecutor - he then did some defense work at a personal injury firm and has since started his own firm. He handles personal injury cases including car accidents, truck accidents, motorcycle accidents, slip and fall and premise liability cases, negligent security and sex abuse. William is also an author to the Amazon Best-Selling book "Power Principles of Success".On This Episode, We Discuss ...• Finding Your Driver for Success• Giving Back to Your Community• Prioritizing Your Passions... Including Your Business
Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys - they put out great information and host webinars, conferences, and mastermind groups. Ken is also an author on several books as well as a very sought after speaker, both on marketing and managing law firms.On This Episode, We Discuss ...• Secrets of Successful People• Using Zoom and Other Virtual Meeting Spaces During COVID-19• Giving Value in What You Do
Brian Basinger is Founder and Principal of Basinger CPA. Brian is a Certified Public Accountant and a Certified Tax Coach and helps small business owners navigate accounting, bookkeeping, and tax preparation. Basinger CPA is a strategic advisory firm that tries to go in depth and be proactive in helping their clients on tax planning, accounting, and cash flow forecasting.On This Episode, We Discuss ...• What Is the PPP Loan vs Other Options• Recent Changes and Updates Made to PPP Loan• Guidelines to Forgiveness of PPP Loan
Catherine MacDonagh is the founder of Legal Lean Sigma Institute and the developer of Legal Lean Sigma and the award-winning Legal Workout. She teaches and provides training and consulting services with a focus in project improvement, project management, operational and process excellence, organizational development, and strategy. Visit to learn more about the services Catherine and her team provide. On This Episode, We Discuss...• Understanding Lean and Six Sigma in Addition to Project Management • What the Process Improvement Framework Is & How to Apply It• Reducing or Eliminating Wasteful Tasks in Projects
Digital marketing is always evolving and there is always a new piece of software that you could be implementing in your site to make it run faster, have a better customer experience, or just to one-up your marketing game. Software is likely a solution to some of the issues or gaps that you may be struggling with. On This Episode, We Discuss ...• Reviewing Website Speed and Ways to Make Your Website Load Faster• Chase and Ryan's Go-To Marketing Tools to Implement in Your Website• What Things You Can Be Testing On Your Website and Content Refreshes
Kwasi Bowman is the Director of Account Management at Gavelytics. Gavelytics is a company that goes through records within state courts and extracts information on judge behavior to give litigators. Kwasi's role within the company is to take care of current clients and make sure that they are aware of how to use the technology. He ensures everyone is maximizing use of the product as well. On This Episode, We Discuss...• Structuring Your Strategy as a Result of Analytic Predictions• Value AI Brings in Ability to Adjust Predictions and Anticipations• Future of AI and How That Affects Lawyers
Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict and host of the word's most popular negotiation podcast - Negotiate Anything.On This Episode, We Discuss …• Recognizing Social Injustice and What Constitutes Action• Steps of the Compassionate Curiosity Framework• What is a Lawyer's Role as a Defender of Justice?Webinar Information: June 5th, 2020 at 12 PM EST
Ted DeBettencourt is the Co-Founder of Juvo Leads. Ted has been working in the legal marketing industry for over 11 years now and began Juvo Leads with his partner about 3 years ago after running a small legal marketing agency himself. Juvo Leads is a complete lead capture and tracking company for law firms and other legal marketing agencies; they help law firms get more leads through website chat, as well as track leads that come through via phone call and form submission. If you are interested in speaking with Ted or learning more about his company, visit their website here - https://juvoleads.comOn This Episode, We Discuss ...• Tracking the Source of Leads vs Tracking the Source of New Clients and Signed Cases• What is Speed to Lead and Why Is It So Crucial? • Website Mobile Experience and Tracking Leads via SMS
James Moorhouse has been in the legal marketing industry for over 20 years now, after beginning in 1999. James learned many tricks of the trade from his mentor in his time at Wallin and Klarich. He has since ventured into different roles and is currently consulting with attorneys at JPM 4 Marketing.On This Episode, We Discuss ...• What You Should Be Considering for a Marketing Budget• How to Market in High Yield but Less Competitive Markets• Different Ways to Utilize Google My Business for Marketing Your Firm
Paul Faust is the President and Co-Founder of Ringboost. Ringboost has a passion for helping business owners grow any way they can and they are all about providing companies and firms with numbers that they can use in their marketing to drive more voice interaction. Paul oversees the sales and marketing functions of Ringboost, working with clients of all sizes to find memorable numbers that will be game changing for their businesses.On This Episode, We Discuss ...• The Importance and Benefits of Voice Communication• What is Number Sharing and How Does it Work?• Toll-Free Number vs. Local Number
Grace Montealegre is the Vice President of Marketing for Persist Communications as well as the Vice President of Marketing for Gacovino & Lake Law Firm. Grace has over 15 years of experience in legal marketing with over 20 years of experience in marketing as a whole. She started with import and export law and has primarily focused in personal injury and mass tort law for the last 5 years. Grace has worked with all aspects including SEO, PR, Brand Management, but is extremely passionate about automation in marketing. On This Episode, We Discuss ...• Assessing Your Current Processes and Identifying Tools to Streamline In Phases• What is Marketing Automation?• Importance of Capturing Your Contact in the First 5 Minutes
Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarly worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing that he eventually brought with him when he transitioned to legal marketing a little over one year ago.On This Episode, We Discuss ...• The Importance of Repurposing and Recycling as Much Content as Possible• Following the 80-20 or 90-10 Rule in Content Writing• Steps and Tools to Use in Organizing Your Content Development Process
Andy Edelstein is Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the "Mad Men" before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and previous board member of the Legal Marketing Association (LMA). On This Episode, We Discuss ... • Bios and the Resistance from Lawyers• Finding Differentiation in Your Law Firm• Copywriting vs. Content Writing
Talien is the Director of Bankruptcy Operations at McFarlin LLP and has been working in the legal industry for nearly 12 years. On This Episode, We Discuss . . .• What Clients Are Looking For When Choosing a Firm• Listening During Initial Contact / First Impression• Why 'Human Touch' Is So Important In Communication
Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is the Executive Vice President of Personal Injury and has been with Scorpion for nearly 6 years and has held several positions. On This Episode, We Discuss ...•Thinking About Your Strategy - What Clients / Cases Are You Looking For?•What Is Omni-Channel Marketing and How Can It Benefit Your Firm•Branding Concepts and Why Branding Is So Important
Joe Ortega and Cisco Adler are partners at Digital Rain, premiere PPC agency for law firms. On this episode we discuss...- Google Ads tips to make sure your internal team or agency is driving and converting qualified clicks- Techniques experts are using the drop click costs dramatically- The $340 million Google grant for ads your firm should be receiving
Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in Atlanta every year. Michael is also the author of The Game Changing Attorney. On This Episode, We Discuss ... •How Investing in Social Media Can Benefit Your Firm•Giving Up the Idea of Competition•Focusing on Team Alignment, Strong Leadership, Clear Vision, and Culture Control in a Firm
Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at the University of Denver Sturm School of Law. On This Episode, We Discuss...•Disruptions That Law Firms Are Facing Today•Process to Design a Solution to Address Both Internal and Client-Facing Problems•How to Effectively Give Feedback to Others with Differing Personalities
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