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Legal Mastermind Podcast

Author: Chase Williams & Ryan Klein

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The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Ryan Klein and Chase Williams sit down with experts in the legal community to discuss marketing, branding, intake and more.
23 Episodes
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Rob Coleman is the Director of Business Development at Hennessy Digital.On This Episode We Discuss..- The Main Red Flags of Modern Digital Marketing Agencies- The Habits of Ethical Marketing Agencies- The Tactics Effective Agencies Are Using Today
On this weeks episode Ryan and Chase sit down to discuss...- Update Your Website so it Doesn't Affect Your SEO- Establishing Website Costs and Timelines- Overview of Your Website Update Options and Sources
Robert Cooper is the founder of PlusROI Growth Labs. PlusROI uses the most cutting edge practices of Growth Hacking to minimize risk while finding the best ways to grow your business.On this episode we discuss...- Giving Your Website Call-To-Action's More Consideration- Setting the Tone and Expectations for Your Website Visitors
Sarah is the founder and CEO of Firm Focus. Sarah helps law firms and legal departments of all sizes increase their productivity, reach their mission critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus.On today's episode we discuss...- What "Meta Decisions" are and how to set timers and turn off distractions- Tips for having a more balanced and focused work life balance- How multitasking slows you down. We participate in a focus exercise easy that is easy to replicate at home.https://www.firm-focus.com
Luke Ciciliano is the owner of SEO for Lawyers. On this weeks episode we discuss...-Consolidation of law firms an opportunity or fear for lawyers-How lawyers can anticipate a shrinking need for legal services-Understanding the value of a law firm when considering acquisition or merging
Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success. On this episode, we discuss...-Establishing yourself as a thought leader with media outlets in your community-Appropriately responding to negative reviews and press online-Positioning your firm positively using today's digital platforms
Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable.In this podcast we discuss...- Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story- Creating a "Hero" and "Guide" Story From Your Firm- Tweaking Your Messaging For Different Decision Makers
Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for the District of Columbia, and as an attorney at King & Spalding in Atlanta, Georgia.On this episode we discuss…- How to properly network at networking events and what kind of networking events to avoid- Exploring Billable Hours Vs. Flat Fees- Re-inveting your firm as you growSparkslawpractice.com
Robert Weiss - Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.In this episode we discuss...- How to create specific video content based off of your firm's objectives- How to get started with an ongoing video marketing strategy- A proper budget to allocate when hiring a 3rd partyhttps://nyccorporatevideoproduction.com/
Julie Henson - Director of Client Development & Marketing at Briggs and Morgan has spent the past two decades coaching high performing individuals by utilizing formal and informal influence to drive business development strategies. She has coached hundreds of individuals within the legal and professional sports industries. In this weeks episode we discuss the 8 Competencies Julie focuses on when working with her clients...- Confidence - What is your inner dialog?- Drive - How much are you invested?- Empathy - Do they care if they impact?- Engagement - How engaged are you?- External Relationships - Are you client minded?- Are you Genuine - How sincere are you?- Internal Relationships - How you’re perceived in the firm.- Self Awareness - Listen to feedback and adjust.
Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.On this episode we discuss...How to hook people within the the first 3-5 seconds How to strategically set up time to create video content How to repurpose video content across multiple channelshttps://www.trenalittle.com/
Masha Mahdavi & Matthew Post are the founders of SEM Dynamics, a marketing firm focused on creating better digital brands for law firms.On this episode we discuss...-Heatmaps & Live User Testing-Where to start when testing conversions on your firm's site-The low hanging fruit to analyze on your website-What you should be testing on your Google Ads
Charlotte Davis is the founder of Verve Communications. She has over 20 years' experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada's largest law firms.On todays episode we discuss..- How clear/plain language builds trust and expertise- Active voice vs. passive voice- Understanding the importance of tone in contracts and correspondence
David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm. In this episode we discuss...- What cross-selling is and how to implement it at your firm- How to reframe cross-selling into "cross-serving" - How to set up milestones internally
Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm.On this episode we discuss...- How to differentiate your law firm from your competition- The importance of interviewing both clients and attorneys to get perspective- How align with your internal team to decide on the branding and name of your law firm
Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm's brand online and protecting your referrals. On this episode we discuss...-How many law firm's referrals may in be in jeopardy without them knowing-Best practices for representing your firm on social media -Content opportunities beyond blogging and maintaining authenticity when outsourcing your content
John Remsen Jr., Founder of The Remsen Group, is extremely knowledgable about all aspects of law firm growth strategies. However, in this podcast we talk specifically about managing and developing young lawyers in a law firm.In this episode we discuss...- Putting the right processes in place to develop young lawyers for success and avoid burnout- Weighing in on the future of billable hours and non-billable hours- Identifying what work/life balance should look like in a commonly-demanding legal industry
Chase and Ryan discuss why they started The Legal Mastermind Podcast and the best way to listen to the episodes.***New Episodes Every Monday***
Merry Neitlich of EM Consulting spends our segment talking about improving internal operations of a law firm through client feedback and trending legal software.In this episode we discuss...-Building stronger relationships with our clients-An overview of legal software options lawyers are using-What client feedback surveys are and why they help
Renee Branson of RB Consulting discusses the pressing issue of mental health in the legal community, and what steps you can take immediately to identify and correct these issues for your firm and yourself.In this episode we discuss...- How detrimental mental health issues are for the firms productivity and bottom line- Best practices for addressing the onset of mental health problems in a firm- ABA's health and wellness initiative
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