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The ROI Online Podcast

Author: Steve Brown

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Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your peers have faced similar business challenges and have come out on top. This is the place where you will meet other interesting heroes just like you and learn new perspectives and ideas that will help empower you as you journey towards success.
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How can your business maintain vital human connection with your clients when you’re already stretched thin? In this episode of the ROI Online Podcast, Founder of TextChat Eric Kades talks about Chatbots and AI and how they relate to conversational interfaces–whether it’s customer support, service, or sales.Eric is an entrepreneur, he’s the founder of TextChat—a revolutionary live chat software for small businesses that is highly personalized and brings the timeless touch of human connection to the sophistication of AI technology. TextChat makes website live chat as sociable and easy as texting with a friend, so you can stop missing messages and start closing sales. To date, Eric and his team of 75 have raised 1.6M and have accrued over 100 customers.Sometimes as business owners we think that we need live agents available all day every day to close deals with customers. Eric and the TextChat team are rethinking how to approach customer communication using a simple, affordable, and effective alternative. It’s one less thing small businesses have to worry about.Among other things, Eric and Steve discussed:What a live chat app and live chat support areHow artificial intelligence and data add value to businessesHow businesses can use artificial intelligenceWhat a tech support business isWhat cart abandonment rate is—and what to do about itWhy shopping cart abandonment is a problem for retailersHow to reduce cart abandonment rateYou can learn more about Eric here:Follow Eric on LinkedInYou can learn more about TextChat here:https://textchat.com/old-homeRead the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Is it worth it to have your own business? Do you have what it takes to be an entrepreneur? On this Feature Friday episode of the ROI Online Podcast, Steve talks with entrepreneur and author Gino Wickman about what it takes to be an entrepreneur, how to find your true passion, and what the benefits are of owning your business.Gino has been an entrepreneur since the age of 21. He’s always had an obsession for learning what makes businesses and entrepreneurs thrive. Gino is the founder of EOS Worldwide, an organization that helps thousands of businesses implement EOS(R), the Entrepreneurial Operating System. There are more than 100,000 companies using the EOS tools worldwide. Now, Gino devotes his time and energy toward helping entrepreneurs-in-the-making take their own entrepreneurial leap.It’s totally normal to have second thoughts about leaving your monthly salary and starting a business of your own. There’s a lot at risk involved, but it is also very rewarding. And in these uncertain times, who better than to trust but yourself to create something incredible?Among other things, Gino and Steve discussed:The essential characteristics of an entrepreneurWhether entrepreneurs are born or madeStrengths and weaknesses of an entrepreneurThe benefits of an entrepreneurHow you can find your passion Whether or not entrepreneurs need a strategyThe main reasons entrepreneurs experience daily stressHow to stay positive as an entrepreneurYou can learn more about Gino here:Follow Gino on LinkedInVisit https://e-leap.com/ to Take the Free Entrepreneur-in-the-Making Assessment!Visit and Subscribe to the Entrepreneurial Leap YouTube ChannelRead the books mentioned in this podcast:The Golden Toilet by Steve BrownEntrepreneurial Leap by Gino WickmanThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
It’s not always easy to excel in sales—even more so if you don’t have the right management team for it. In this episode of the ROI Online Podcast, sales coach, mentor and entrepreneur Joe Paranteau talks about ways you can stand out in sales, how to manage your sales activity, and how to be and/or recognize a good sales manager.Joe is a leading authority on selling. He’s a sales coach and mentor, keynote speaker, small business owner and entrepreneur, and an investor who has generated more than $1.8 Billion in revenue as a professional salesperson. His book Billion Dollar Sales Secrets helps sellers and non-sellers alike. He brings his rich combination of sales expertise, human communication skills, and entrepreneurship principles to inspire and ignite his client's dreams and successes. The world has changed for all of us this past year, and as consequence, the nature of sales has changed too. Get some tips, secrets, strategies, and fresh ideas to up your sales game and help your business thrive.Among other things, Joe and Steve discussed:Joes’ back story and experience What a Sales Quota isHow to hire a good sales managerWhat an effective Sales Manager needsHow to manage sales activity properly The things a good sales manager should know aboutYou can learn more about Joe here:https://jparanteau.com/Follow Joe on LinkedInFollow Joe on FacebookFollow Joe on TwitterFollow Joe on InstagramRead the books mentioned in this podcast:The Golden Toilet by Steve BrownBillion Dollar Sales Secrets by Joe ParanteauThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Humans make decisions based on emotions, so what better way to provoke emotion than with images? On this Feature Friday episode of the ROI Online Podcast, Steve talks with Creative Strategist Megan Giles about the importance of design and its impact on your business’s marketing. Megan is the graphic designer at ROI Online and founder of MG Graphics. She believes that a great, beautiful design is important but what’s really going to make an impact are the words you use and the strategy behind it. Megan helps clients with their marketing messages and designs every piece of marketing content to lead readers to your call to action.Most people think marketing materials are just supposed to be pretty layouts and designs, but they are vital tools for your business. You have to make sure you are communicating your message in the right way. Among other things, Megan and Steve discussed:Megans’ experience and backstoryWhat Creative Design isHow to write a creative brief for graphic designCreative strategy in marketing and what it meansThings your website designer might be doing, but shouldn’tHow to design a content strategy that helps you grow your businessYou can learn more about Megan here:Follow Megan on LinkedInRead the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors.Kurt is the Founder and CEO at Convertica, which takes conversion rate optimization (CRO) off your plate in a done-for-you approach. Their specialists allow you to maximize revenue from your current search engine rankings or paid advertising campaigns on your Affiliate, Lead Generation, or eCommerce website. Kurt travels to speaking engagements and conferences around the world where he helps to further the science of CRO and exchanges emerging strategies with other industry leaders.Sometimes as business owners we believe that having a great website is going to magically get us more traffic and convert customers. But it’s actually a combination of many tools and strategies that will make your online business thrive and maximize your revenue.Among other things, Kurt and Steve discussed:Kurt and Convertica’s backstory What conversion rate optimization is, how to find your current conversion rate, and why it matters for your companyHow to stop focusing on making Google happy and start making your human customers happyExamples of good funnel processes The minimal amount of traffic your website needsHow working remotely changed Kurt’s business and its cultureHow Kurt would approach the conversion process for courses or teaching classesYou can learn more about Kurt here:Follow Kurt on LinkedInYou can learn more about Convertica here:https://convertica.org/Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Do you struggle to clarify your brand, message, or strategy? Being a business owner can be tough, but a clear understanding of what you do makes it easier to get the work done. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Project Manager James Timberlake about how he helps entrepreneurs navigate the rollercoaster of having a business—and come out a winner.James is a Project Manager at ROI Online, Co-Founder of The Story Sherpas where he pairs first-time authors with a personal writing coach to help guide them from idea to manuscript to success. He loves listening to people’s stories and why they do what they do. That’s why he connects well with entrepreneurs who need clarity.People often think that there is a magic bullet that will make you a success. They’re often looking for the right keywords, website, video, etc. The truth is success comes after a lot of failures. No one thing works for everyone. And that’s why everyone needs personalized guidance.Among other things, James and Steve discussed:James’ experience and backstoryWhy he chose to work at ROI OnlineWhat the ROI Pitstop is and how it can help anyone struggling to clarify their messageThe difference between business marketing and management Why marketing management is important for your business You can learn more about James here:Follow James on LinkedInRead the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Are you looking to buy, sell or grow your business? In this episode of the ROI Online Podcast, CEO and author Michelle Seiler Tucker talks about the foundations you need to build a sustainable, scalable, and saleable asset.Michelle has over 20 years of professional experience and over thousands of businesses bought and sold, she is the CEO & founder of Seiler Tucker—The Business Authorities where Michelle and her team focus on helping fix, sell, grow, or buy a business. She’s also the author of Exit Rich, The 6P Method To Sell Your Business For Huge Profit.As an entrepreneur, you don’t want to build just a business, but a legacy for you and your family now and in the future. And if you do it right from the start, down the road you’ll have a successful and saleable asset.Among other things, Michelle and Steve discussed:Whether you should sell your business or keep itHow to prepare to sell your businessHow to value a business in order to sell itWhy you shouldn’t sell your business without a brokerWhether it’s possible to sell a business that is not profitableYou can learn more about Michelle here:https://seilertucker.com/Follow Michelle on LinkedInRead the books mentioned in this podcast:The Golden Toilet by Steve BrownSell Your Business for More than It’s Worth by Michelle Seiler TuckerExit Rich by Michelle Seiler TuckerThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Are you trying to grow your business but getting nowhere fast? Maybe an SBA Loan can be what you need to get to the next level. On this Feature Friday episode of the ROI Online Podcast, Steve talks with entrepreneur Joshua Kim about SBA loans, what they are and why they can help you grow your business.Joshua is the founder of 7a Accelerator—where they consult and educate business owners on capital solutions through the Small Business Administration. Most business owners don't even know where to start for getting an SBA loan for their business, Joshua and his team provide education, resources, and concierge-style assistance to help you secure the right lender.An SBA loan is one of the greatest small business financing options available in the US. You can use it to purchase a small business—even if you don’t have a ton of collateral or personal cash. Banks like them because they carry very little risk with the guarantee. And they provide a small business owner with the capital they need to buy, start, or scale their small business.Among other things, Joshua and Steve discussed:What SBA Financing isWhat you should know about SBA Loans The do’s and don'ts of applying for an SBA LoanThe characteristics of a successful SBA loan applicantBiggest misconceptions about SBA financingThe main requirements every lender will askYou can learn more about Joshua here:Follow Joshua on LinkedInSend Joshua an EmailLearn more about 7a Accelerator here:https://7accelerator.com/Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Are you looking for the sales and marketing platform that’s going to help your business scale? In this episode of the ROI Online Podcast, Account Manager Jim Tata talks about the advantages HubSpot offers, answers common questions around it, and explains why you need the tool.Jim is a Principal Channel Account Manager at HubSpot—an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. He’s an expert in implementing growth platform software and helping agencies and their clients change how they market and sell. Make it easier for your entire company to work together in a more efficient and human way. HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together. Among other things, Jim and Steve discussed:What HubSpot can do for your businessWhat you can do with HubSpotWhat HubSpot can do for MarketingThe HubSpot Sales HubWhy Hubspot is a good CRMThe reason behind Hubspot being freeYou can learn more about Jim here:Follow Jim on LinkedInLearn more about Hubspot here:https://www.hubspot.com/Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Have you ever thought of improv theater as a team-building tool? You can learn to communicate, relate and create while having a great laugh. On this Feature Friday episode of the ROI Online Podcast, Steve talks with coach and trainer Aden Nepom about how you can start communicating more effectively, using improv and other experimental methods in your company.Aden is a coach, trainer, facilitator, and TEDx Speaker. She helps people communicate more effectively and enjoy it. She’s also the president of Art of Change, which creates funny, authentic, and engaging programs for high-performing individuals and teams.If you think about it, we’re all kind of improvising every day in different ways. We make it all up as we go so, why not get good at it? Improv training helps speed up the process between the moment things show up in our minds and when they come out, a great tool to use when you’re in a collaborative work environment. Among other things, Aden and Steve discussed:Aden’s backstory and TEDx talk How improv applies to business situationsThe invisible rules in the workplaceWhat creating an open and safe work environment can do for your businessGetting out of the comfort zoneGood questions to ask yourself when you’re floundering Being where you are and where you can provide valueYou can learn more about Aden here:https://www.artofchange.com/Follow Aden on LinkedInRead the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Is your business going through a “Whitewater” stage that’s keeping you from leveling-up? In this episode of the ROI Online Podcast, CEO and advisor Meghan Lynch talks about how to use brand strategy to break to growth plateaus and challenge the big guys in your industry.Meghan is the president and CEO at Six-Point Creative–a brand strategy agency that will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. She is an expert advisor, speaker, and entrepreneur with a demonstrated history of working with "second-stage" businesses and solving complex brand and positioning challenges.As entrepreneurs, we sometimes assume that the brand strategy that got our company to where it is now will keep on working in the future, but this is actually false. You need to evolve and you can't afford to make a wrong move. Thankfully there are people like Meghan who can advise you to make better decisions and keep scaling. Among other things, Meghan and Steve discussed:What Six-Point Creative can do for your second-stage businessThe different stages of companies The importance of being able to lead things without doing everything yourselfBeing able to understand who you are and what you’re doing as a businessHow to build a company that you’ll never want to sellThe fears that hold companies back from growth Applying your team’s skills more effectivelyWhat success feels like in second-stageYou can learn more about Meghan here:Follow Meghan on LinkedIn Send Meghan an EmailLearn more about Six-Point Creative here:https://sixpointcreative.com/Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Are you struggling with leading your team and yourself to higher levels of performance? Everyone communicates in different ways, but we’re all very visual, so maybe that’s a great place to start. On this Feature Friday episode of the ROI Online Podcast, Steve talks with expert Todd Cherches about how you can use visual thinking tools and techniques to thread the needle for your business.Todd is a consultant, executive coach, TEDx speaker, professor, author of VisuaLeadership, CEO of BigBlueGumball, and thought leader in the field of leadership and visual thinking. Todd’s engaging and entertaining approach enables business professionals of all levels to become more innovative and effective thinkers, communicators, managers, and leaders.As science shows, the use of visual imagery and visual language gets people to focus. It increases understanding and enhances memory and recall—all things we could use to grow our business and have a much better performance.Among other things, Todd and Steve discussed:Todd’s background in the media and entertainment industries How visual thinking worksTodd’s book VisuaLeadershipWhat being a thought leader meansHow often messages get lost in translation and whyWhy visual  information is way more effective than other communication formsYou can learn more about Todd here:https://www.toddcherches.com/Follow Todd on LinkedInRead the books mentioned in this podcast:The Golden Toilet by Steve BrownVisuaLeadership by Todd CherchesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Now more than ever the question we should be asking ourselves as business owners is, how can we leverage our human strengths on digital channels? In this episode of the ROI Online Podcast, customer experience expert Steven Van Belleghem talks about the importance of combining the best of both the human and digital worlds to give our customers the greatest experience possible.Steven is a keynote speaker and author of multiple books. His passion is spreading ideas about the future of customer experience. He believes that the combination of common sense, new technologies, empathic human touch, and taking your social responsibility will win the hearts and business of customers over and over again.We are living in a world that requires our businesses to use the different technologies and digital channels available. This can sometimes get confusing and overwhelming, so the human touch often gets lost in translation. Thankfully Steven gives us some useful tips to avoid these hurdles. Among other things, both Steven and Steve discussed:Why we shouldn’t let digital replace the human part of relationshipsSome of the things that help us create an experience that sparks emotion in our customersWhy showing your personality as a business owner is viewed as a weakness—but it’s actually a competitive advantageThings you can do as an organization to add more value to your audienceHow sharing your knowledge and research as a company helps build trust with your clientsHow putting content out is not a magic wand but rather a process where you deliver value that eventually results in business  Why people like being recognized and how that reflects in your businessFuture trends coming in the digital world for businessesYou can learn more about Steven here:https://www.stevenvanbelleghem.com/Follow Steven on LinkedIn Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThe Offer You Can’t Refuse by Steven Van BelleghemEternal by Steven Van BelleghemCustomers the day after tomorrow by Steven Van BelleghemWhen digital becomes human by Steven Van BelleghemThe Conversation Company by Steven Van BelleghemThe Conversation Manager by Steven Van BelleghemThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to pubSupport the show (https://cash.app/$stevemfbrown)
In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing.*Originally produced as a Livestream videoMindstate Group free resources: https://www.mindstategroup.com/resourcesInterested in getting more Marketing to Mindstates content?Read Will's book: Marketing to MindstatesCheck out their website: https://www.mindstategroup.com/Follow Will on LinkedIn, Twitter, FacebookNeed real resources that will help you grow your business? Grab your FREE business growth stack resources here!https://thegoldentoilet.com/resourcesThinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
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