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Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. Hosted by Dana Kaye, founder of Kaye Publicity, Your Breakout Book is a combination of live audio trainings and expert interviews, providing everything you need to launch your own breakout book. If you’re looking to implement long-term, sustainable strategies that ensure your readers will come back for every book you write, then you, my friend, are in the right place.
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Welcome to our first bonus episode of Your Breakout Book! These bonus episodes are previously recorded and will hopefully tide you over until the season two premiere in January.First up, is an interview I did with Joanna Penn. She is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 site...
\This is our second bonus episode of Your Breakout Book, where I’m revisiting interviews with some of the most knowledgeable and encouraging publishing pros. Today, I’m thrilled to re-introduce Jane Friedman. If you were to ask Jane to introduce herself, she’d tell you, “She’s just someone who knows WAY too much about publishing.” Which is true! But Jane is also the author of THE BUSINESS OF BEING A WRITER*, now available form University of Chicago press, the co-creator of The Hot Sheet, a pu...
This is our final bonus episode of Your Breakout Book, where I’m revisiting interviews with some of the most knowledgeable and encouraging publishing pros. Here to round out our replays is none other than Kaye Publicity’s marketing and events coordinator, Hailey Dezort.Hailey received her B.A. in English and a minor in Anthropology from Loyola University of Chicago. Before joining Kaye Publicity, she was a digital content creator for two interior design companies, as well as a marketing inter...
This month’s theme is Writing for Readers. So many authors complain and lament about all the promotional responsibilities falling on their shoulders, throwing up their hands and saying, “But I’m not a marketer! I’m just a writer!”What many authors don’t realize is their skills as a writer can be their greatest asset as a marketer.Any type of promotion begins with storytelling. For books, you tell the story of how your book came to exist, what inspired you to write it, and why it’s important. ...
Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability to cultivate an engaged community of readers, increase their sales, and have a thriving writing career. But let me be clear, my methods are not one-size...
Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:· More books purchased· Reviews posted to Goodreads and Am...
Readers are risk averse. They don’t want to invest time and money on something unless they know it’s good. According to Nielsen, 60% of readers buy books from authors they like or because they’ve enjoyed other books in that series. Statistically speaking, this means that 60% of the reading public won’t take a chance on an author they’ve never heard of. By establishing a clear author brand, you will convey to readers what your book is like and provide reassurance that they will enjoy it.In tod...
As a publicist, I am constantly hearing from people that they “want to get their name out there” or that they “need more media coverage.” But in my 10 years working in PR, I find that most people really don’t understand the different types of media coverage and they role they play in their promotion campaign. Today, I'm clarifying the difference between publicity (earned media) and marketing (placed media), and the different roles they play in your media campaign.If you're looking to launch y...
In the last episode, we discussed two crucial pillars in a successful PR campaign: publicity and marketing. Today’s focus is on the third pillar: community outreach. When it comes to generating word of mouth sales, community outreach is your most powerful tool. Today, we’re exploring different ways you can reach a wider audience with the help of community partners, and how to best incorporate this outreach into your greater PR plan.Because I’m recording this episode in the middle of a pandemi...
If you've listened to all six episodes, congratulations! You now have an understanding of what it takes to launch your breakout book. But knowledge is meaningless without action. So this week, I’m sharing techniques to help you take quick and consistent action. You’ll also hear from a couple Your Breakout Book members on how they’re implementing what they’ve learned in the program.If you're looking to launch your own book PR campaign without the guesswork, I encourage you to check out Your Br...
Welcome to Season 2 of Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability to cultivate an engaged community of readers, increase their sales, and have a thriving writing career.This month, we’re focusing on what it take...
This month, we’re focusing on what it takes to quit your day job and become a full-time author. For most, the transition to full time means writing more and finding new and creative ways to monetize your writing.When Rachael Herron was ready to leave her day job as a 911 dispatcher, she turned to Patreon. Patreon helps creatives receive monthly recurring revenue from their top fans, and Rachael has used this platform to grow a readership for her essays and other nonfiction writing. It’s becau...
When you think about life as a full-time writer, it might seem like a solitary practice. But for today’s guest, it was actually his extensive network of publishing people that helped him smoothly transition out of the 9-5.Keir Graff writes thrillers, mysteries, and contemporary fiction for adults, and adventure novels for younger readers. Recent works include THE THREE MRS WRIGHTS and DROWNING WITH OTHERS, both of which were coauthored with Linda Joffe Hull under the name Linda Keir. He is al...
This month, we’re focusing on what it takes to quit your day job and become a full-time author. We learned how Rachael Herron used Patreon to fill in the financial gap left by her day job. We heard how Keir Graff write both his own books, as well as the books of others by ghostwriting.It’s clear, there’s no wrong way to be a full-time writer. But it’s also that having a successful author career doesn’t mean you have to do it full time.Today, I’m speaking with bestselling author, Gigi Pandian,...
All month, we’ve been learning about what it takes to become a full-time author. Here are the two big takeaways: there’s no one way to do it and success does not equate to writing full time. You can be successful and still work a 9-5, as long as that 9-5 supports the growth you want to see in your writing career.A couple weeks ago, we took a deep dive into this topic during our bi-annual Your Breakout Book virtual conference. We heard from authors and publishing pros about what it takes to be...
Today is February 1st, which means it’s time to announce this month’s theme: In the Media. All month long, we’re exploring what it takes to secure book reviews, features and interviews in and on a variety of media outlets. I speak with S. Zainab Williams of Book Riot about how she considers what books and authors to feature on the popular website. I speak with Angie Trueblood about how authors can grow their readership through podcast interviews. I also talk with Ashley Hasty of the Hasty Boo...
Having a breakout book requires reaching people outside of your circle, and one of the best ways to do that is through media coverage. When you or your book are featured on podcasts, websites, or TV shows, you’re introduced to a whole new audience of potential readers.But how do you start? Do you rely on your publisher to handle media outreach? Do you have to hire a publicity or marketing company to get the word out?Not necessarily.I know from my decade plus experience in book publicity that ...
Over the past few years, podcasting has exploded. According to a study by Infinite Dial, in 2019, 169 million people in the US alone, reported to have listened to a podcast in the past week. And those US podcast listeners are listening to an average of 7 podcasts per week. Since the pandemic, podcast downloads have increased by 40%. It’s clear that podcasts have officially entered the mainstream.But that’s not all. 50% of listeners say they listen to the entire episode. How often do you ...
Around 2009, book bloggers emerged as the next big thing in books coverage. Today, blogs may be taking a back seat to #bookstagram #booktwitter and #booktok, but the concept is the same: any fan has the potential to cultivate an online audience and make an impact with their platform.And that’s just what today’s guest, Ashley Hasty, did.Ashley is the book blogger behind HastyBookList.com, a site for reviews, features, and interviews with authors, audiobook narrators, and book jacket designers....
All month, we’ve heard from the experts about how to secure media coverage for your book. You’ve learned how to craft a pitch, find the right podcasts, work with editors and build relationships.Today’s guest, E. A. Aymar, is not a media expert. He’s an author like you. He shares his windy path to publishing and how it was the connections that helped him establish his name in the crime fiction community and secure national media coverage for his books.Ed didn’t have a PR background or a huge b...
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