Focus on the Fans (Not the Numbers)
Description
Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?
Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:
· More books purchased
· Reviews posted to Goodreads and Amazon
· Word of mouth
· More first-week sales of the next book
In this week's episode, we dive into how authors can nurture a loyal community of fans, leading to more sales with less effort.
Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook to become a member.
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