DiscoverAll About PR
2020 has not been an easy year for Lifestyle PR. In this episode, we speak to Sonali Sokhal, a seasoned PR professional in the lifestyle vertical who shares with us the inner workings of the industry and how it has pivoted to be ready for a new and uncertain future. Sonali has over two decades of experience in consumer and lifestyle PR . She runs her own PR agency - Intelliquo PR and is based out of Delhi. She has worked with some of India's coolest and most successful lifestyle brands that include names like - Soul Tree, Nykaa, Monkey Bar , Typhoo and Nida Mahmood.
Enter the PR Loop
This year has seen a lot of pivots and innovations in the PR industry. In this episode, we throw the spotlight on The PR Loop. Dionne Taylor and Diane Eichler, Founders of The PR Loop speak to us about their innovative new platform that aims to transform the PR industry. The PR Loop is an online membership community for in-house and agency PR professionals as well as journalists to save time and deliver greater value by connecting efficiently with colleagues around the country, exchanging knowledge and locating a resource. Starting from the USA, they intend to establish their footprints across continents in the coming months. Hear the scoop on All About PR.
Evolution of Healthcare PR
Healthcare PR was a niche until about earlier this year. Not anymore. Every vertical in PR is being asked to double up or get experienced consultants or add this expertise to their repertoire this year. What is unique about this vertical of PR? Why is it essential for someone in lifestyle or technology to add this expertise to their offerings? How does it work? What are the local, national and global repercussions if you miss this boat? To answer this and more, in this episode we have with us Rimmi Harindran Regional Head of Communications - APAC Global Head of Communications General Medicine & Endocrinology (Interim) Merck Healthcare who speaks to us about the subject. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!
Developing Emotional Quotient in PR
What does it mean when a journalist cribs about an 'insensitive' pitch made by PR ? How do you handle the backlash? This when the client on the other end also expects you to deliver the story on the 'trending' topic ? Can you include or learn EQ ? How can you encourage that in your team ? To answer this and more we have Paarul Chand, Editor-in-chief, partner PRmoment India (www.prmoment.in), India’s leading online PR magazine and Dr John Victor - Clinical psychologist, and CEO, Mind Solace join us today for a discussion. Don't miss this conversation if you want to enhance the EQ in your PR pitches or your teams. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!
The Foodie & PR Conversation
Tune in to a delicious conversation with Foodies Vidya Lakshmi and Suchitra Chari as they share their unique innovations and how the food blogging world has adapted to the new normal and morphed their association with the PR world. Vidya Lakshmi is an award-winning food #blogger based out of Bangalore and is known for her delicious recipes. Suchitra Chari is s based out of Mumbai and is known for her cooking skills and beautiful photography. In this episode, they talk to us about how things have changed for them along with their relationship with the brand and PR world.
Media Advocacy with Varsha Pillai
Varsha Pillai, Associate Director, Communications, Dream a Dream speaks to us about Media Advocacy in PR. Varsha Pillai has over 16 years of experience in the communication space, a bulk of which was spent as a TV news journalist. A research addict, she has been an NFAI (National Film Archives of India) research fellow in 2009 and a NUFFIC Fellow (Netherlands Fellowship) in 2017. In 2019 she was one of the 10 young leaders selected globally to attend the Winterschool for Thinktankers in Geneva (Jan-Feb 2019) under the On Think Tanks and Think Tank Initiative Fellowship. She is also a PhD research scholar with Symbiosis International University studying Gender Advocacy through Digital Media. She currently heads Communications at Dream a Dream an organization empowering young people using a creative life skills approach. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!
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