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THE Jerry Jones Radio Show

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Join Jerry Jones, Founder and CEO of Jerry Jones Direct, the nation's premier dental marketing and coaching company, as he interviews Guests inside and outside the dental space to find out what's working now to grow dental practices - to include marketing, practice management and more! Tune in and leverage Jerry's 15+ years of dental practice ownership and over 20 years of dental advertising experience to grow YOUR practice, now!
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This month I interview brilliant marketer and orthodontist, Dr. John Meis; our discussion centers around optimizing growth. Dr. John is with the Team Training Institute and just published a new book. Take a listen as we dive into how he began in a 2 operatory practice during one of the worst US recessions the (the Farm Recession in the late 80’s) to later create one of the most successful practices in the country: “Scaling From a Single $286 Crown to $200,000,000 in Dentistry!”  In short, Dr. John has seen it all in dentistry and is one of the most successful dentists I’ve had the pleasure to speak with. Just a few of the topics we discuss are: Understand what drives your patientsDentistry & Farming – key similaritiesChanges in Dentistry Over the Past 30 YearsAssimilating PracticesSkills Needed to Double Your PracticeImportance of CultureRetaining MillennialsA Few more “Effective Habits”And, much, much more. . .
This month I interview a brilliant attorney, Mr. Ben Glass. Mr. Glass just turned 60; he’s got decades of business and marketing know-how.  Take a listen as we discuss “A ‘Legal Approach’ to Intentional Success in Business & Marketing!”  The topics we cover are not talked about enough in any school. Just a few of the topics we discuss are: Permission for Intentional HappinessWriting Down Future GoalsRe-DreamingMarketing AntithesisArticulating Core Values is a Key to SuccessFinding the Pathway to SuccessCapturing the Undecided CustomerBuilding Trust  And, much, much more. . .
In this episode of the Jerry Jones Direct Radio Show, Jerry and Chris Griffin discuss the forces shaping the future of dentistry as outlined in Jerry’s publication, “The State of Dentistry® 2019,” which was recently released. To learn more and get a free copy, visit: http://thestateofdentistry.com
This month is a bit different in that it is me on someone else’s “show.” Dr. Jesse Green has a podcast down in Australia. He is also an author of a book that should be every dentist’s required reading. Jesse and I discuss marketing and dentistry. Take a listen as I and Jesse discuss the trials and tribulations that all entrepreneurs go through. Just a few of the topics we discuss are: Putting butts in seatsWhen the phone rings too muchHaving a business rather than a jobWhat is happening to the middleGlimpses into the future of dentistryCareful around scalingRegional DominationSifting through reality and fictionInfluencing ProductionAnd, much, much more. . .
In this episode of the Jerry Jones Direct Radio Show, Jerry and Michael discuss the forces shaping the future of dentistry as outlined in Jerry’s publication, “The State of Dentistry® 2019,” which was recently released. To learn more and get a free copy, visit: http://thestateofdentistry.com
This month I interview brilliant marketer and orthodontist, Dr. Dustin Burleson. Dr. Burleson is in Kansas City MO. He is an author, teacher, consultant, speaker and a repeat guest of Dentistry Confidential. Take a listen as we discuss some often overlooked ideas and how he took his dental practice “From Zero Patients to 12,000 in 10 Years!” Just a few of the topics we discuss are: How To Differentiate Yourself From the PackDirect to Consumer Marketing vs. Referrals AloneThe Value Of Being Everywhere That CountsSharing Your Practice CultureLifetime Value Vs. Acquisition CostAre You Open Now?Know Your NumbersAttitude Trumps ExperienceSymptoms of Getting in Your Own WayAnd, much, much more. . .
This month I interview Jerry Jones Direct’s very own in-office and remote practice management consultant, Ms. Lisa Mellick.  Lisa has over 20 years of dental management and consulting experience, including years as an active office manager, surviving two different practice owners.  Take a listen to this “57-minute Crash Course in Practice Management!” Just a few of the topics we discuss are: When to Walk Away – Literally!What an Optimal “Best Day” Looks LikeDealing with CHANGECommunication ChallengesMBWA – A super-effective management techniqueThe Trust FactorWhat Exactly is “Culture?”Major Practice ChallengesLeadership in ActionAnd, much, much more. . .
Jerry Jones welcomes Dr. David Phelps to the podcast! David's a long-time friend of JJD and Jerry, personally, and operates Freedom Founders out of Dallas, TX, the "Plan B" company for dentists who're reaching the end of their careers. Join David and Jerry as they discuss some of the crazy changes taking place in dentistry and HOW to integrate them into YOUR plan, now!
DSOs – Dental Support Organizations. Some love ‘em. Some hate ‘em. Some just don’t know what they think. No matter what your thoughts, without DSOs in dentistry, where would all the dental grads go to get real world jobs? Over 6,000 dental grads this year alone. 51% of them women. Simple, rather obvious questions for you Where are they supposed to work? How are they supposed to open a practice with a half-million in debt? From experience, I can tell you, most solo practices are NOT set up to absorb a single new dentist.  Why? Too many struggle to support the dentist that owns them now! (If that’s you at the moment – you’re not alone and there is a way to solve your challenge – don’t despair. Reach out for help!) In a recorded conversation with my friend Steve Parker, the owner of The Profitable Dentist, we discussed this and a few other topics in The State of Dentistry® 2019, at length. Both Steve and I are pro solo practice/independent dentist.  But, I’m also not an anti-DSO kind of guy, either. I believe there are market forces at work that are far stronger than anything you or I can sway. So, you have a choice: Embrace the changes (Look, most of the changes in dentistry are incredibly positive!) or fight tooth and nail to maintain your status quo. (I’m not a fan of lack of progress or “regressiveness” in most areas, but I AM cautionary of ALL progress – doesn’t mean it’s good, right?) Catch my podcast with Steve, here. You won’t want to miss it. Talk soon,  Jerry
This month’s audio interview is with my friend Ron Sheetz about, “How to Differentiate Your Practice.”   Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice.  Just a few of the topics we discuss are:  A Solo Doc’s First and Most Important Job  Differentiate or Die (Jack Trout & Al Ries)  How Dentistry Equates Transformation  The Transfer of Trust Triangle  How to Establish a Preponderance of Proof  Why Stories are so Powerful  The Top 4 Mistakes Dentists Make With Patient Testimonials   How Just One Aspect of Your Story Can Connect You With Prospective Patients   How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice (This year she'll sell her practice and start enjoying her comfortable post-dentistry plan)   How Every Practice Can Employ 'Disney-Style' Marketing To Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)   And, much, muchmore. . .
This month, I interview a long-time JJD friend, Matt Gillogly. Matt is an entrepreneur who has found a way to help men with ED. As you might imagine, selling a solution to ED can be problematic. Yet, no matter how uncomfortable it may be, it is a very real issue to many. Take notes as we discuss: “Selling Cures in Erectile Dysfunction & Dentistry!” In business our business is to sell our product. Take a listen to Matt as he shares how he and his team work with men to sell them a product they desperately want but don’t want to talk about. Just a few of the topics we discuss are: Attracting Patients that Pay, Stay and ReferBeing Really Clear about Who is Your Who (Demographic)Thinking Higher End Items that Insurance Won’t TouchFinding Patient BiasesThe High-End Hurdle MentalityBeing an Influencer/AuthoritySelling by Asking QuestionsAnd, much, much more. . .
This month’s interview features long-time entrepreneur and friend to Jerry Jones Direct (and me, personally), Mr. James Erickson. In this month’s audio, we examine “Retro/Old School Entrepreneurship!” James is the CEO and Founder of Stridebox, a monthly “box” company for runners, based in Bend, Oregon. James is also a Veteran (Marines!); I’m very proud to know him and thank him for his service. Just a few of the topics we discuss are: From stuffing envelopes to founding one of the best subscription box businessesMarketing to grab attentionTwitter and social media – time to leverage them!Testing before beginningSubscriber base equates patient base!Ideas to Surprise and Delight as a business ownerSocial media is a marathon not a sprintThe importance of brand recognitionBuilding relationships with customersAnd, much, much more. . .
This month’s interview features the financial expertise of one of the top retirement professionals out there, Mr. Rodger Alan Friedman. Rodger shares with us, “Crucial Retirement Steps for Dentists to Take, Now!”  Rodger is a premier financial planner; what we cover could well change your life.  Retirement has become more complex than ever; just as you have a team for your practice, a knowledgeable financial team is key to the complexities of retirement success!            Just a few of the topics we discuss are: ·       Successful investors always have a _________ ·       THIS = the key component of the markets ·       Is volatility is the new normal? ·       Discounts are good for adding to 401ks ·       Good, Bad and Ugly debt ·       The Many Dimensions of Retirement Planning ·       Importance of Credentialed Expertise ·       Know what you’re invested in! ·       Successful Investor Habits ·       And, much, much more. . .
This month’s interview features Silver Level ClearPath Society® Member, Dr. Paul Cardon. We took a different approach this month as I ask Dr. Cardon a couple of question from you, our valued subscribers.  We cover about “From 22 Years of Military Service to Success in Private Practice.” Paul moved to Jefferson City, Missouri after he retired from the Air Force to open a practice. As a 22-year Air Force Veteran (Thank you, Paul and to our other veterans for your service!), civilian dentistry was a little outside his wheelhouse compared to the world’s largest group practice, the military. Paul has experienced a lot during his pursuit on the business side of Dentistry; take a listen and some notes as Dr. Cardon shares his journey from struggling solo practitioner to success! Just a few of the topics we discuss are: The biggest, toughest business lessons earned  Reinventing the Business Model The Role Age Plays in Business Time Changes but Rarely Does This Burdensome ‘D’ word Building a Moat or Fence Around Your Patients! The Importance of Competition Distinguishing Service One of my favorites: Saying Less to Close More And, much, much more. . .
This month’s interview features Dr. Anissa Holmes. She is from the states but practices in Jamaica. On this month’s CD, Anissa gives me (and you!) a crash course on how we can best utilize social media. This month we talk about “Mastering Social Media for Dentists!” Mastering social media isn’t so much learning the best ways to get “liked.” Rather, social media is about getting others “following” and engaging with your story. Dr. Holmes shares her story; pay close attention to how she uses it in promoting her practice.   Just a few of the topics we discuss are: Following/Telling Your StoryNecessity Being the Mother of InventionPrivate Label Practice: Story vs. No StoryTranslating to and from social media to print mediaAttracting the Right people = Having the Right people searching for youImportant Mentors to CultivateAll-Out Massive ActionThe Internal KeyMarket the Experience Not DentistryAnd, much, much more. . .
This month’s interview features Mr. Craig Cody, CPA. He was and is part of a long line of New York’s finest. After he retired from the police force of New York, he became a CPA. This month we talk about “Policing Taxes for Dentists!” Though he doesn’t work for only dentists (you’ll learn why that’s a good thing), Craig does focus on saving folks tens of thousands of dollars in taxes. As the ol’ adage goes, take a listen to me and Cody as we discuss not putting all of our eggs in one basket and other tax tricks every dentist needs to know. Just a few of the topics we discuss are: Open CommunicationHaving a PlanCommon Tax BlundersExplaining DepreciationPicking the Correct Business Entity! Real Estate: To Own or Not to Own in Your NameThe Good, the Bad and the Ugly of DebtRetirement SavingsAnd, much, much more. . . I’m excited to have you along for the journey...And, thanks for being a loyal subscriber! As always, let me know what you think!
In this interview, Howard runs the gamut (no surprise, right?) – and, it’s a good idea to listen to this interview a couple of times – we cover a lot and quickly. Just a few of the topics we discuss are: Why Corporate Dentistry is “Working” (and what you can learn from them)Cornerstone of success in any business: CS (hint: Customer S_____) Changing the Dental ParadigmWhere the Business of Dentistry is HeadedMetrics (The Importance of Knowing Your Numbers)!Call ConversionPatient ManagementNet Worth = NetworkAsking for ReferralsAnd, much, much more. . .
In this interview, Howard runs the gamut (no surprise, right?) – and, it’s a good idea to listen to this interview a couple of times – we cover a lot and quickly. Just a few of the topics we discuss are: Why Corporate Dentistry is “Working” (and what you can learn from them)Cornerstone of success in any business: CS (hint: Customer S_____) Changing the Dental ParadigmWhere the Business of Dentistry is HeadedMetrics (The Importance of Knowing Your Numbers)!Call ConversionPatient ManagementNet Worth = NetworkAsking for ReferralsAnd, much, much more. . .
Psychology is a fact of life; if we breathe our heads are exercising. If you have heard any entrepreneur or top salesman, their state of mind plays a most important role in their success. Dentistry is always changing and, the roadmap to success is constantly changing but, there are a few “landmarks” that remain consistent. Take notes as Brian walks us through the mental aspects of success in dentistry. Just a few of the topics we discuss are: Focus on the individualA thinking brain Vs. a feeling brainUsing your positive stateCase presentationPsychoneurobiologyWorking with memoriesOptimizing influence for mutual prosperityPattern interruptsAvoidance patternAnd, much, much more. . .
Kim and I had a ball recording the latest audio interview on the Business of Dentistry, what we call Dentistry Confidential®, here at Jerry Jones Direct.  In fact, for a full hour, we focused mostly on one specific area in your practice where you can CRUSH your overhead! If you're frustrated with your overhead and would like to see it drop, there are three simple steps to take (no, I didn’t say it'd be EASY!): Here are three of them: 1.   Lower expenses (a review of every expense you have is in order) 2. Increase production and collections (this is by far the most effective and fastest to take hold and make an impact aside from slicing your payroll) 3. Get hooked up with guys like Kim and myself who study and know business, listen, take notes and make changes.
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