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LeCorner - International
LeCorner - International
Author: LaSource
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© David Gonçalves
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LeCorner, a LaSource's podcast, offers unique insights and perspectives on the sports and entertainment industry.
Every two weeks, industry leaders and sports personalities will share their vision, tips and insights on a world in constant evolution! We'll bring you former athletes and top executives from sports organizations, media and technology companies, sponsors, digital agencies, e-sport, etc. to get information and new stories about what's happening on the field.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Every two weeks, industry leaders and sports personalities will share their vision, tips and insights on a world in constant evolution! We'll bring you former athletes and top executives from sports organizations, media and technology companies, sponsors, digital agencies, e-sport, etc. to get information and new stories about what's happening on the field.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
68 Episodes
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Behind every match lies a world we can’t see: Passing patterns, intentions, and player movements into space. What if technology could finally make them visible?That’s where Pawel Osterreicher, CEO and co-founder of Respo.Vision, is driving change. From his early days at BCG to building one of the most advanced tracking systems in sport, his mission has been clear: turn the invisible layers of movement and intention into understanding.In this special episode of LeCorner, hosted by our CSO Jean-Baptiste Alliot, Pawel shares how Respo.Vision, one of our partner companies, uses AI, computer vision, and LLMs while reshaping sports analytics, making 3D tracking and cognitive insights accessible beyond elite setups.Together, they explore how Respo.Vision is redefining the boundaries of sports data, delivering 3D tracking, player orientation, and cognitive insights from a single camera feed. What was once reserved for elite multicam systems is now becoming accessible across every level of the game, from top-tier clubs to grassroots academies.Pawel also unpacks the real impact of LLMs and conversational AI in performance analysis, not as replacements for human expertise, but as tools that simplify complexity, save time, and let coaches and analysts focus on what truly matters.Beyond the tech, the episode dives into the mindset behind entrepreneurship in sport. Pawel reflects on the highs and lows of building a company from scratch and shares advice for young professionals stepping into the industry.Tune in to discover:How AI and computer vision are unlocking unseen layers of performanceWhy accessibility and scalability matter more than ever in sports dataThe role of LLMs and conversational engines in reshaping analytics workflowsWhat the next frontier, agentic AI, could mean for coaches, scouts, and fansPawel’s lessons from the rollercoaster path of entrepreneurshipWhether you’re a data scientist, a coach, or simply fascinated by how tech is changing the way we understand sport, this conversation offers a grounded yet forward-looking take on the future of sports analytics.We hope you enjoy it!Hosted on Ausha. See ausha.co/privacy-policy for more information.
From football pitches to Formula 1 circuits and now into gaming, few careers showcase the evolving power of data in sport and entertainment as vividly as Max Métral’s.In this episode, hosted by LaSource’s CEO Samuel Westberg, we sit down with Max, Senior Director of Business Intelligence at Activision Blizzard, to trace his journey from City Football Group to F1 and now into gaming. We explore how these experiences have shaped his vision of data’s role in fan engagement, commercial strategy, and performance.From building BI ecosystems that connect ticketing, CRM, and fan behavior, to translating complex insights into strategic decisions across global organisations, Max shares the lessons he has learned through his experiences about scaling data cultures in industries where passion and performance intersect. We also dive into what sports can learn from gaming’s approach to real-time engagement, monetization, and Live Ops, as well as how BI talent must evolve in an era increasingly shaped by AI.Tune in to discover:How fan-centric data strategies are transforming sports organisationsThe hurdles of building unified BI systems across departmentsWhat sports can borrow from gaming to enhance fan engagementThe balance between performance data and commercial insightsWhy the next generation of BI leaders must master both technical depth and storytellingWhether you’re leading a club’s data team, exploring gaming’s data-driven future, or simply curious about how numbers can unlock new levels of fan experience, this episode offers a rare, behind-the-scenes look at BI across sports, motorsports, and gaming.We hope you enjoy it!Hosted on Ausha. See ausha.co/privacy-policy for more information.
From local arenas in France to driving global strategy at the NBA, Steve Nuss has carved out a career at the intersection of sport, media, and innovation. In this episode, hosted by LaSource’s Chief Strategy Officer and Partner JB Alliot, we sit down with Steve, Director, International Content Partnerships at the NBA, to trace his path from SIG Strasbourg and the FIA to overseeing the league's partnerships and media rights across Europe and the Middle East. Through stories of market expansion, digital transformation and deal negotiations, Steve explains how the NBA harnesses performance data and audience insights to create richer fan experiences and lasting partnerships. We dive into how he approaches diverse territories, the evolving role of technology in shaping media distribution strategies, and the challenges of balancing storytelling with business outcomes. Tune in to discover: How early experiences in basketball and motorsport shaped Steve's global outlook. The strategy behind building the NBA´s media footprint across Europe and MENAWhy merging performance analytics with commercial objectives matters for growthHow the NBA leads in direct-to-consumer innovation and digital fan engagement The qualities future sports executives will need in a rapidly changing landscapeWhether you´re curious about sports business, fascinated by digital transformation, or eager to understand the media strategies of a global brand, this episode offers a front-row view into the NBA´s vision for the future. We hope you enjoy it! Hosted on Ausha. See ausha.co/privacy-policy for more information.
In an industry where digital transformation often lags behind the hype, one agency is helping sports organisations quietly build the future, from the inside out.In this episode, we sit down with Thomas, Director of Digital Innovation at Techonomy, to explore how a former professional athlete is now guiding over 100 sports organisations through their most complex digital challenges, from operational optimisation to fan personalisation.From working with major entities like UEFA and KNVB to deploying AI-driven tools for inclusivity and engagement, Thomas shares how Techonomy is redefining what it means to be truly “AI-ready” not just in strategy decks, but in systems, workflows, and culture.We also delve deep into what distinguishes meaningful innovation from short-term buzz, and how regions like Europe, Australia, and the Middle East are responding differently to the current wave of tech disruption in sport.Tune in to learn more about:The difference between being a ‘first mover vs. a fast adopter’ and why timing matters more than everHow federations are using AI tools to improve accessibility for underserved communitiesWhy GenAI and AI agents are changing how we think about roles, workflows, and valueHow personalisation, segmentation, and smart automation are shaping the next era of fan engagementWhy North America is setting the pace and what Europe needs to do to keep upHow Techonomy blends marketing, data, and infrastructure to help clubs turn insight into actionWhether you're leading digital at a club, rethinking your fan engagement strategy, or simply trying to understand what real-world AI adoption looks like, this episode offers a grounded, strategic view on the present and potential future of sports tech.We hope you enjoy it.Hosted on Ausha. See ausha.co/privacy-policy for more information.
In a region often overlooked by mainstream sports media, a local platform is challenging the status quo - legally, culturally, and commercially.In this episode, we sit down with Mohsen Garcia, co-founder of 1001, Iraq’s first legal OTT streaming platform, to explore how localised content and strategic partnerships are reshaping the sports and entertainment landscape in one of the world’s most complex yet connected markets.From launching a content platform in a piracy-dominated environment to securing exclusive rights to LaLiga and aggregating major players like beIN Sports and StarzPlay, Mohsen shares how 1001 is building a new kind of media ecosystem, one rooted in cultural relevance, accessible technology, and regional storytelling.We also discuss the unique role of LaSource in advising on game-changing moves like the LaLiga rights deal, and what it takes to grow from a local disruptor to a regional aggregator with global potential.Tune in to learn more about:Why Iraq is one of LaLiga’s top 5 global fan markets, and what that means for sports rights in the regionHow 1001 is tackling piracy through aggregation, UX, and localised valueThe importance of regional dialects and emotional connection in media strategyWhy hybrid models (AVOD + SVOD) are key in emerging marketsHow 1001 is laying the groundwork for the next wave of digital content platformsThe potential for exporting the model to other underserved marketsWhether you're in media, sports, tech, or emerging market investment, this is an episode that reveals how local innovation is quietly leading global change.We hope you enjoy it.Hosted on Ausha. See ausha.co/privacy-policy for more information.







