#38 - World Football Summit - Jan Alessie: Creating a Global Brand for the Business of Football
Description
It is no secret that football is probably the greatest generator of content in the world and the number 1 sport in terms of viewership. With an immense business potential, the sport has facilitated the emergence of industry events, a sector that is growing exponentially.
In this captivating episode, we sit down with Jan Alessie, the visionary Director of World Football Summit, to explore the rise of World Football Summit, a global brand within the sports events sector.
In the episode, Jan shares his unparalleled expertise and insights, taking us on a thrilling journey on how the appeal of World Football Summit is now welcomed by top destinations. He also talks about how the summit aims to connect professionals and act as a medium of education amongst stakeholders.
Stay tuned for an inspiring conversation that delves deep into the heart of football's ever-evolving landscape and uncovers the immense potential of digital transformation in the beautiful game.
Enjoy this new episode !
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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
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