Growth & Greatness eCommerce Podcast

It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discovered TikTok. Now backed by over 200k fans on TikTok, Jon joins Scott to share his insights on this popular platform. Jon believes in TikTok’s power to educate audiences, so tune in as he details what makes this trending app so different from other apps. Plus, you’ll discover Stryx’s journey from defining their ideal customers to how they now have loyal fans and endless inspiration for exciting product ideas. Scott & Jon also get into a very illuminating discussion about tried and tested tips of effective content creation, how TikTok embraces a constant testing mindset, as well as how brand founders can use TikTok to their advantage. As TikTok continues to expand its reach across the globe, Jon believes that the sky’s the limit and that the platform hasn’t hit its tipping point yet so listen in and learn how to reach new audiences for your brand through harnessing the power of TikTok!For real-time updates, connect with Jon & Stryx: Jon Shanahan on LinkedInJon Shanahan on TwitterStryx on TikTokStryx InstagramStryx TwitterPlatforms referenced in this episode: TikTok Creator Marketplace    If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

When some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. These elements are exactly what RetroKid, a Canadian clothing brand specializing in officially-licensed apparel that celebrates nostalgia with sought-after designs, included in their journey that helped make them a 7-figure brand (and still growing). In this episode, Ray is joined by Right Hook’s Head of Performance (US side), Billy Bambao to chat with Steve Gaskin, Co-Founder of RetroKid, about the growth journey of their brand, why RetroKid believes in PRODUCT over profits, and the marketing fundamentals entrepreneurs must ALWAYS remember when trying to reach their core audience and new prospects. Listen in as Steve shares his honest reflections about RetroKid’s product-first philosophy, numerous insights that Steve and his co-founder Eric Bauza have gained from ideating new product launches & collections, and RetroKid’s secret sauce in keeping close relationships with celebrities, influencers, and their loyal fanbase alike.We also reveal the biggest misconceptions Steve had before running paid ads and how his leap of faith in working with Right Hook showcased the massive potential to scale RetroKid to new heights. Tune in to find out how you can prepare your brand for long-term success putting product and people first before profitability.For real-time updates, connect with Steve & RetroKid:Steve Gaskin on LinkedInRetroKid WebsiteRetroKid InstagramRetroKid TikTokComplex’s 12 Canadian Streetwear Brands that Made Waves in 2021 For real-time updates, connect with Billy: Billy Bambao on LinkedInBilly Bambao on Instagram If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

For a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & how they shop online. In this episode, Scott & Ray chat with Will Weeks, Head of Brand and Communications at Student Beans, to really get to know Gen Z, what makes them tick, what makes them likely to convert from cart to purchase, and how much they’ll affect the future of eCommerce and online shopping (hint: this thrifty generation holds A LOT of power). Will breaks down all the hot trends Gen Z are raving (or concerned) about - like the Buy Now, Pay Later model and how it’s affecting their budget and financial situations, social commerce & live shopathons, and the rise of hustle culture among their peers. This episode also explores why, contrary to popular belief, Gen Z are still interested in physical retail and interacting with storefronts. So find out how to integrate the best of eCom with the best of the mall into one experience! If you’re still unsure how to spark interest & convert Gen Z, tune in to this enlightening episode. You’ll understand what compels Gen Z to trust and fall in love with a brand and how you can connect with them by understanding and offering solutions to their everyday struggles. For real-time updates, connect with Will: Will Weeks on LinkedIn Student Beans LinkedInStudent Beans TwitterTo learn more about Student Beans, check out these links: Download the new Gen Z and the Future of eCommerce ReportSpeak to a student marketing expertBrowse more Student Beans insights and resourcesBook a demo of Student Beans’ student marketing technologyIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

What does it take to create an 8-figure business? When it comes to brand growth, most of us tend to focus on the massive wins. But what was the journey? What processes and risks were taken to get there? In this episode, Scott & Ray are joined by Threadheads Co-Founder, Ace Reunis, to detail how they went from printing custom T-shirts on just 2 printers to becoming a powerhouse, 8-figure DTC clothing brand in 2021. Right Hook Senior eCom Strategist Brett Leggett also joins the chat to share how he helped scale the account from $500K to consistent 6-figure months in 2021.This jam-packed episode details how Threadheads bet big on their idea and played offense to continuously scale their brand, while also sharing the often unspoken tribulations of being brand founders. The conversation also delves deep on the right mindset needed to scale an eCommerce brand, how moving fast but retaining the brand's overall vision is part & parcel of scaling to the moon, and when to worry about ROI, performance, branding, and when to best combine them all. You also don’t want to miss Ace & Brett’s unfiltered deep dive on the tools & processes that skillfully blended Threadheads' calibrated workflow & strategy with Right Hook’s help and expertise. To cap it all off, Ace gets real about the culture and growth opportunities Threadheads provides its employees & team members and what the future of the brand looks like beyond 2022. This is a must-listen for brands who want to scale large, maintain a strong brand vision, and determine if it’s the right time to partner up with an agency. So sit back, grab your notepad, and listen in - we’ve got an EPIC new episode in store for you! For real-time updates, connect with Ace: Ace Reunis on LinkedInAce Reunis on TwitterAce Reunis on InstagramThreadheads WebsiteThreadheads FacebookThreadheads InstagramThreadheads LinktreeFor real-time updates, connect with Brett:Brett Leggett on LinkedIn If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

There are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issues leaving many eCom brand owners clambering for answers and ways to pivot. Now, savvy entrepreneurs are actively looking for ideal solutions to tell their brand story in a powerful manner that engages both prospects and loyalists alike. Enter Augmented Reality (AR). Join Scott & Ray in this episode as they chat with Rich Watson, Founder of Augmented Hype, and find out why augmented reality presents a new way of reaching and inciting fanfare among your customers. As an avid fan of AR and a believer of building relationships with audiences, Rich dishes on the industry verticals that have been successful in integrating AR campaigns into their marketing strategy as well as the technical aspects needed to start your brand's AR initiatives. This conversation also gets real on the public adoption of AR technology and the steps needed to measure the impact and reach of AR campaigns. Plus, you don’t don't want to miss Rich's outlook on the Metaverse, how AR technology will bridge the gap between the present & the future, and the next steps you'll need to take to ride in on the augmented reality marketing wave.For real-time updates, connect with Rich: Rich Watson on LinkedInRich Watson on FacebookRich Watson on InstagramAugmented Hype WebsiteAugmented Hype on LinkedInAugmented Hype on FacebookJoin Rich’s AR Ads Strategies Facebook group for updates, tips & examples of AR ads from Rich, and get first dibs on news from Augmented Hype and the AR world! Platforms & websites referenced in this episode:Spark AR StudioProject AriaAR InsiderIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Running an eCom brand requires you to consider many perspectives, but how often are you really considering the consumer in your decisions? In this episode, join Scott as he sits down with Bryan Clayton, CEO & Co-Founder of GreenPal, for a conversation on the pivotal role of customer service, improving the trust between brand & community, and the mental frameworks needed to develop a successful, consumer-focused business. From starting his own landscaping business at 18 to establishing GreenPal as the 'Uber for lawn care' with over 100,000 active users on the app, Bryan shares in-depth learnings and case studies to help you understand customer logic and how to apply it to your brand offering. Scott & Bryan also discuss the early-stage struggles GreenPal faced, how GreenPal removed sales-sabotaging friction from the customer buying experience, and the strategies they employed to develop the product with their customer in mind. This episode is a must-listen for entrepreneurs & brand owners who want to figure out how to crack the customer service aspect of their business and keep their customers coming back. For real-time updates, connect with Bryan: Bryan Clayton on LinkedIn Bryan Clayton on Instagram Bryan Clayton on Twitter GreenPal WebsiteGreenPal on FacebookGreenPal on TwitterBooks  referenced in this episode: Good to Great by Jim CollinsBuilt to Last by Jim Collins The 7 Habits of Highly Effective People by Stephen CoveyA Million Miles in a Thousand Years: How I Learned to Live A Better Story by Donald MillerIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Feel like you've tried everything to boost sales but just can't seem to shift the needle? One of the most overlooked ways to scale your brand is by optimizing your website for increased conversions and customer retention.In this episode, Scott & Ray are joined by Drew Himel, CEO & Founder of PCR Agency, to talk about conversion rate optimization (CRO) and the strategies that can boost your brand's profitability and retain those hard-earned customers.With more than a decade of experience leading PCR, Drew shares powerful insights and actionable tips including the oft-missed, consumer-centric elements of a website that keep customers coming back, ways to improve your website’s performance, and the specific strategies to maximize retention for DTC brands.You’ll figure out where to begin in your CRO journey, which tools to use, and discover how to avoid some of the biggest mistakes eCom brands make when setting up their websites.For real-time updates, connect with Drew: Drew Himel on LinkedInDrew Himel on InstagramDrew Himel on TwtterConsultPCR Website ConsultPCR Instagram  Platforms referenced in this episode: HubSpotKlaviyoMalomoOkendoRecharge PaymentsGoogle OptimizeA/B Tasty Dynamic Yield Optimizely ElevarEnquireLabsLightspeedIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page! 

Before you settle on your plans and strategies for 2022, you're going to want to listen to this episode. Ray has an open discussion with Right Hook's very own Kayla Dancaster, Head of Performance (AU side) and Billy Bambao, Head of Performance (US side), to reveal EVERYTHING that went down during BFCM - the triumphs, the unexpected insights, the nuances, and so much more!In this jam-packed episode, the Right Hook team doesn't hold back, dissecting various learnings and brand case studies with full transparency - including the BFCM strategies that brought in massive successes for their brands (and which ones did not)!You'll discover tried and tested campaign strategies that have proven effective for both newer Right Hook clients and long-term partnerships. Plus, you'll find out why early BFCM strategizing could not only yield astronomical gains for your brand, but can also significantly improve your future profitability.If you're looking to maximize your brand's potential, develop effective marketing plans and scale your business to new heights, then don't miss this episode. Listen now to get ahead of the Black Friday madness and start planning your best BFCM campaign yet!For real-time updates, connect with Billy: Billy Bambao on LinkedInBilly Bambao on Instagram For real-time updates, connect with Kayla:Kayla Dancaster on LinkedInKayla Dancaster on InstagramIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

As the new year looms over the online retail landscape, brands need to identify (or maybe even need to recalibrate) what they deliver to consumers with ever-evolving shopping & usage habits. Join Scott & Ray as they chat with Rick West, CEO & Co-Founder of Field Agent, about shopper research, Field Agent's Marketplace platform, and the changing landscape of consumer insighting and research. As the first app on the Apple App Store to pay cash to its users, Field Agent has seen its fair share of changes in the eCom brand landscape so listen in as Rick shares his findings as well as the necessities brand owners will need to deliver the best shopping experience for their customers through customer research, insighting, and data gathering. This episode also delves deep into the significant importance of testing a product or brand concept before going to market as well as crafting the right questions to ask customers to fully understand their needs and desires from a product or a brand. Listen to this episode to discover the many nuances & "a-ha" moments consumer research can provide for your brand to bridge the need-gaps and to build up & maintain consumer loyalty. Trust us, this is an insightful episode you won't want to miss!For real-time updates, connect with Rick:Rick West on LinkedInField Agent LinkedInField Agent MarketplaceField Agent Buyer Meeting Success KitIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

In this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for customers. Destaney goes into the nitty-gritty of running and scaling Amazon for brands - what the difference is between sponsored display ads vs. demand-side platform, the factors impacting ROI maximization on the platform, allocating budget in the platform when a lot of brands are competing for customer dollars & loyalty, and what are the fundamentals needed to amplify a brand’s Amazon strategy. Tune in as Scott, Ray, & Destaney also discuss which improvements and enhancements are being made on the platform and how brands can fit into the marketplace’s continued growth and expansion into the future.For real-time updates, connect with Destaney: Destaney Wishon on LinkedInDestaney Wishon on InstagramBetterAMS WebsiteBetterAMS on YouTube  If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

While email marketing presents a lot of opportunities for retention and community-building, it can be a daunting aspect to implement for those who are just starting out or trying to scale their business. In this new episode, Scott & Ray have a chat with Dan Nikas, CEO & Co-Founder of Elite Brands & Gearbunch, to discuss all things email marketing and the intricacies of putting back-end systems for your business. Dan drops some knowledge bombs on the back-end strategies that have worked for his brand, GearBunch, as well as his clients. He also breaks down the many fundamentals needed to set up your brand's email marketing system and the tactics you can use to ensure that your leads convert into customers. This episode also goes deep into the many segmentations and flows you can implement to further nurture and drive your customers into becoming repeat purchasers (and even brand ambassadors!)Tune in as Dan also talks about new updates regarding Apple's iOS15 update, its impact on email marketing, and how email & retention marketing looms large over 2022 and beyond. A lot of brands are simply leaving money on the table by not having a sturdy and customer-friendly retention marketing system - listen in to gear up for your 2022 email marketing strategy! For more real-time updates, connect with Dan:Dan Nikas on Instagram Email Marketing with Dan NikasElite Brands Facebook GroupDan's Free Email Workshop RegistrationElite Brands WebsitePlatforms referenced in this episode: Gleam.ioUpViral KlaviyoIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

We have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments. In this jam-packed episode, Steven discusses how to properly communicate the solutions to the various pain points of customers & how conveying these messages correctly can lead to a strong & passionate community of loyal fans. He also goes DEEP into finding your brand’s key differentiator & intangible value to cut through competition, especially for highly competitive verticals. The discussion also gets into case studies and real-life examples of how personalization & specializing content for your audience works better for you in the long run (hint: it’s about customer retention). Steven drops a lot of insights and pro-tips here in this episode, you wouldn’t want to miss it! For more real-time updates, connect with Steven:Steven Black on InstagramUnstoppable FBA on FacebookUnstoppable FBA - Facebook GroupMaterials referenced in this episode: Books:The Pumpkin Plan by Mike MichalowiczPropaganda in Public Relations by Edward BernaysApp:BonjoroIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital  Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs. While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for brands who want to start relationships with influencers, while also discovering who the genuine product adopters of the brand are. Taylor also brings practical tips and insights on how to build a successful in-house influencer program for brands just starting out or wanting to dip their toes into influencer marketing. This episode delves into the key differences between micro- and macro-influencers, how to negotiate for content rights with an influencer when they post content of your products, and how to maintain relationships with influencers who work well with your brand. It's a jam-packed discussion filled to the brim with helpful tips, including some post-iOS14 updates and how influencer marketing is ushering a solution for content creation. Tune in and get ready to learn some practical insights! For more real-time updates, connect with Taylor:Taylor Lagace on TwitterTaylor Lagace on LinkedInPlatforms referenced in this episode: Tagger MediaFacebook Brand Collabs ManagerTikTok Creator MarketplaceMightyScoutIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

We’re exploring a new frontier in the eCommerce world with this episode! Scott interviews Casie Lane Millhouse, an Innovation and Technology Communicator consulting in the AR/VR space, about augmented reality, what it is, and its current place in the eCommerce landscape. While Casie believes that AR technology hasn’t hit its tipping point yet, more and more fashion brands are integrating it into their marketing strategy - find out the advantages of researching & investing in this strategy now to help bring your brand into the forefront of eCom advertising. Equal parts insightful and mind-blowing, this conversation also includes Casie’s walkthrough of the advancements made within the AR space now, the exciting capabilities of augmented reality, and what makes social AR different from web AR. Scott & Casie also discuss a particularly fun & exciting case study of Augmented Reality ads that will pique your interest. You don’t wanna miss this one! For more real-time updates, connect with Casie: Casie Millhouse on LinkedInCasie Lane on InstagramCasie Lane on TwitterIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

It’s that time of year again! Planning and preparation time for what we refer to as the ‘Superbowl’ for eCommerce - Q4 and more specifically Black Friday/ Cyber Monday Weekend.In what’s been a super challenging year for eCommerce brands with the roll-out of iOS14 updates from Apple and massively affecting performance across most traffic channels - we’re seeing performance stabilise quite a bit now and actually improve. Hopefully this trend continues into Q4 as platforms and businesses alike continue to adapt their strategies to maximise performance from paid advertising. Either way, war time is coming and it’s time to prepare for battle.In this episode, Scott & Ray go DEEP into the planning for BFCM, the tactics used during the list building and tease campaigns in the lead up and also how to tackle the actual weekend from an account management standpoint.This is a HUGE episode and Ray gives away the keys to the kingdom in terms of how we approach BFCM here at Right Hook.Sit down, grab your headphones and get the notepad ready - cause you’re going to want to steal everything you can from this massive episode…If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Hiring the right people for your brand can be tough, and that’s true for both eCommerce businesses and agencies. In this episode, Scott & Ray discuss one of the tricky aspects of scaling your business - hiring the right talent to help you scale to the moon! This episode delves into how Right Hook attracts and finds high-performing talent, what the onboarding process looks like for those applying, and the filters and processes put in place to ensure that they are the right fit for our team. Scott & Ray also discuss how the marketing funnel can also be adapted into talent acquisition - hint: it’s all about being involved and assessing every single step of your hiring process to field the strongest prospects. We hope you find your marketing team’s A-Players after listening to this episode! If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Product launches can be daunting, but can yield MASSIVE results when done right! In this episode, Ray is joined by Mariana Cimino, Senior eCommerce Strategist at Right Hook, to talk about her recent $2.6 million product launch day for a client. Mariana breaks down the steps it took and the processes she followed - hint: it all starts with delivering actual value to your customers! Plus, Ray & Mariana discuss what passionate traffic is and how fostering that passionate traffic helps build anticipation for your product launches. This episode also looks into how to prepare for a product launch with elaborate planning & list-building, as well as organizing your sales funnel to ensure maximum profitability.   We also have a great section on how Facebook’s Instant Experiences can help with your list-building initiatives and some pretty hot tips on how to successfully do a product launch. We hope this episode helps you craft and crush your own product launch with ease! Download your free guide Crushing 6-Figure Product Launches & Sales Campaigns here!For more real-time updates, connect with Mariana: Mariana Cimino on InstagramIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page! 

A lot of high-performing entrepreneurs want to grow and scale their business, but they often forget to master their daily energy and productivity levels, which may lead to burnout or neglecting their health in the long run. In this episode, Kilian Markert, founder of Consistent Performance Mentoring, joins Scott to chat about how to achieve consistency with the habits you employ both in how you run your business as well as in your personal life. From preparing for the workday with your own morning routines to optimizing sleeping cycles, the episode gets into the nitty gritty of how to make your day more productive without losing energy or focus. Scott & Kilian also delve into making the most of the time you have in one day and how to avoid falling out of the habits you’ve set for yourself. There’s also an immensely informative section about finding motivation for when you feel like you’re losing your purpose. Tune in to find out more and get ready to learn A LOT of insights! Join Kilian’s Facebook group High-Performing Agency Owners: Hacks for Consistent Energy & Performance for more tips on how to perform at your best and most efficiently and share insights and learnings with a community specifically designed for high-performing agency owners and business owners. Visit Kilian’s website to learn more about achieving Consistent Performance and to book a free discovery call.   For more real-time updates, connect with Kilian: Kilian Markert on FacebookKilian Markert on LinkedInKilian Markert on InstagramIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page! 

It has finally happened - Apple has released the iOS14.5 ATT prompt! Listen to our discussion with Tyler Garner, a Facebook & eCommerce marketer we highly respect and admire, as we analyze and discuss the post-rollout landscape of eCommerce and digital marketing. Tyler also shares some informative tips and insights about how to measure a brand’s success when not all data points are available, what the rollout means for getting back to the customer journey & brand experience, and the key strategic points to focus on in the next 12 months. We also take a sneak peek into some of the solutions and innovations you’d want to look into, including Facebook’s Instant Experiences, and what it could mean for your business. This is a very illuminating conversation we had with Tyler and we’re glad to share the learnings with you. For more real-time updates, connect with Tyler: Tyler Garner on Facebook @tylergarner_ on Twitter If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page! 

We’re trying out something new in this episode by giving you some more tactical insights that you can use right now in your Facebook Ads! We delve into 5 tactics that are absolutely crushing it for different accounts and how each of them have their own strengths and potential to help you create stronger ads for your business. From making your creative assets more eye-catching and immersive to prioritizing & optimizing the customer-product experience, listen to this episode if you want to find ways to help make your brand stand out more in a competitive ad landscape! If you enjoyed this episode, connect with us and share your feedback: Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on FacebookIf you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!