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The WARC Podcast

The WARC Podcast

Author: WARC

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Make it WARC. Make it Effective. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
5 Episodes
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This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing, and the new generation of B2B buyers reaching leadership positions.
This week WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media. Digital rent and digital availability were both featured in the recent WARC Guide to new research in marketing - and both have implications for the way marketers approach their budgets.
This week we’re joined by WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to Shoppable Media, published earlier this year. Alex takes us through why social commerce is so important, the role of influencers in effective livestream shoppable content and what shoppable media might look like in five years’ time.
This week WARC talks share of search with James Hankins, founder of Vizer Consulting, and Shann Biglione, head of strategy at Zenith New York. How can marketers use share of search as a metric and could it be a new way to prove the effectiveness of advertising?
Welcome to the WARC Podcast. Hosted by WARC’s VP of content, David Tiltman, we’ll be using this channel to focus on key topics and trends in the world of marketing effectiveness. We’ll be doing that through conversations with some of the industry’s finest to bring you closer to insights, stories and lessons behind great marketing. We have always championed evidence-based decisions and there’ll be something here for anyone who wants to make marketing choices that work. So stay tuned and join us on this journey. And if you have feedback or have a particular topic in mind you want us to cover, let us know.
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