The WARC Podcast
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
264 Episodes
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The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and Emmanuel Sabbagh, Chief Strategy Officer TBWA\ Asia. Discussing the re-emergence of live events, and the rising temperatures across Asia Pacific.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-party cookies, programmatic transparency, sustainability, and investment trends between walled gardens and open web advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of brand building versus performance marketing.
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WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gaming ecosystem and what needs to be done for brands to devote a higher share of budget to in-game advertising.
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WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discussing the risks with how Gen Alpha are targeted by advertising, guidance on how to responsibly engage with children and the key learnings from both on working in this space.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC's Amy Rodgers and John Bizzell talk about the winning campaigns from the 2024 Creative Effectiveness Lions. Discussing the three key themes from the recently released 'Creative Effectiveness Lions: Insights from the 2024 winners' report.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Lydia Amoah (The Black Pound Report), Cass Naylor (Outvertising) and Ndu Uchea (Word On The Curb) join WARC's Anna Hamill to share insights from research exploring the often-overlooked consumer impact of diverse audiences in the UK.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC Asia's managing director Rica Facundo and India editor Biprorshee Das talk about three key takeaways from the latest India Spotlight getting festive marketing right. Discussing the pre-festival build up phase, the commercialisation of the festive season and inclusivity in your festive marketing.
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As part of WARC’s ongoing coverage of masculinity in crisis, US Commissioning Editor Cathy Taylor talks with Alejandro Fieccone, global head of brand for Dove Men+Care at Unilever, and Gary J. Nix, founder and chief strategy officer at the Brandarchist. Discussing the crisis in masculinity, and how brands can drive positive change in how men see themselves.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
In this episode of CMO Conversations, WARC's Anna Hamill talks to Samsung UK's Chief Customer Officer, Deborah Honig, about building ecosystem brands, why AI needs to be helpful, diversity in tech and much, much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. Discussing their recent WARC article “How Brands Grow” with In-Store Advertising" which made the case for including retail media in media mixes as a medium for reach and to increase mental and physical availability.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
In this episode of CMO Conversations, WARC's Anna Hamill talks to LVMH's Global Brand Officer, Mathilde Delhoume, about the luxury company's role in the 2024 Paris Olympics, blending brand heritage with modernity, the power of building long-term brands, and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC’s Awards lead John Bizzell talks to Susan Irving, CMO at Kruger Products and Gugu Mthembu, CMO at Telkom South Africa about judging for the WARC Awards 2024. Discussing all the Grand Prix winning campaigns, the judging experience and highlights from Cannes Lions.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how generative AI will impact marketing and advertising teams in the years ahead. Read more at https://ascension.phdmedia.comStay up-to-date with the latest marketing and advertising news with our free daily newsletter.
In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy and much, much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativity and media can combine to enhance effectiveness. Discussing the impact of channel, platform and format on creative best practice.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC's Anna Hamill is joined by Marcel Marcondes, AB InBev's global chief marketing officer. Discussing creative effectiveness at AB InBev, being creative marketers of the year, and priorities for the future.
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WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.
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