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How I Do Content

Author: Tahryn Bolt

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Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.
160 Episodes
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I’ve just finished the launch for my new program, Micro Messaging, and even though I’m five years into business…And even though I’ve launched a zillion times before…And even though I have a really epic strategy and can create magical content…Mindset was still my biggest challenge.And here’s the thing about mindset – you’ll never reach a point where you don’t need to work on your mindset. And today’s guest on the How I Do Content Podcast is going to share why prioritising your mindset is as im...
Do you want to make business a whole lot easier? I’m going to take that as a resounding yes – because OBVIOUSLY you want business to be easier. I ask you this question because I’m not sure you completely understand the impact of really great micro-messaging.And look, I don’t blame you because there’s a whole lot of business and marketing coaches who tell you “messaging helps you position yourself as an authority” – but what the fuck does that even mean?! Or they tell you “messaging will help ...
"How do I restart my content and messaging when I’ve been at a standstill for about 3-4 weeks?"I was asked this question by one of the wizards on the Micro Messaging Waitlist – and it’s also a question I get asked a lot when I’m teaching messaging and content in my programs.So OBVIOUSLY I wanted to share my answer with you too!You might find yourself taking a break due to a planned absence (such as holidays or maternity leave), you might find yourself burnt out from trying to keep up with the...
Messaging is a word that’s thrown around in the online space more than a Quaffle in a Quidditch Match.It’s become the latest buzzword, following in the footsteps of “Quantum Leaps” and “Energetics”.And when you hear a word or a phrase on repeat, it starts to lose its meaning – which is funny considering messaging is literally the meaning behind everything you create in your business.I don’t want messaging to become something you don’t siriusly consider because (and I can’t say this enough) yo...
This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic episodes from this mini-series: In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep ConsultantIn Volume 2 I reviewed the messaging of a Fertility Awareness Teacher And, in Volume 3, I reviewed the messaging of a Social Media ManagerSo, if you haven’t already listened to those episodes – feel free to hit pause...
It’s time for me to review another biz wizard’s messaging + marketing…This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven’t listened to Volume 1 and Volume 2 already – go check them out right now.In Volume 1, I reviewed the messaging of an Infant and Toddler Sleep Consultant.And, in Volume 2, I reviewed the messaging of a Fertility Awareness Teacher.In today’s Messaging on the Mic episode, I’m featuring a Social Media Manager & Vi...
It’s time for me to review another biz wizard’s messaging + marketing…Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of an Infant and Toddler Sleep Consultant – you can che...
Messaging on the Mic is BACK! You loved this mini-series so much last year – I decided to bring it back in 2024.If you’re new to the Messaging on the Mic Series – it’s a 4-week mini-series on the How I Do Content Podcast.Anyone in my community can apply (if you’re brave enough) to be one of 4 businesses I select to feature in the series. Each episode, I review a business’s current messaging and share my recommendations for how they can upgrade their messaging so that they’re in demand with Be...
Holy flying dementors – it’s Episode 150 of the How I Do Content Podcast!150 episodes of me sitting down at this microphone, hitting record, and sharing my wizarding wisdom with you. Siriusly, it feels like yesterday that I shared episode 1 with you… and now here we are, 149 episodes later – still going strong, and still loving it!In today’s 150th episode of the How I Do Content Podcast, I want to share 5 of my biggest business wins and lessons. My business coach suggested this topic for epis...
In an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging.Messaging appears to be the latest buzzword in the online space BUT with good reason. Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in their life – RIGHT NOW!Now, if you’re in a season of business where the flow of cash and clients is...
At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024.So what is authentic marketing, and how the heck can you bring more authenticity to your marketing?Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer.Now, if you don’t know Tracey – strap yourself in because it’s about to get lit.Tracey is a business activator and mentor for legendary women who are he...
When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine.But why? How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to?And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there?But I see so many business owners get so caught up in achieving the $10k month that th...
Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing.As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark.Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls. If your creative spark has gone MIA and you’re simply going through the motions – today’s episode ...
Over the past 5 years, I’ve consistently shared content across multiple marketing channels.768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content.Content is my most powerful spell and I ain’t afraid to wield my wand.And over the years, people have always been amazed by both my consistency and my creativity when it ...
I see you, wizard…You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS.I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch.Over the past 5 years, I’ve read, reviewed and written a whole lotta content…And, in my busin...
I don’t know about you, Wizard…But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it.Heck, these days you’re lucky if your content is shown to 1% of your followers.It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients. In the wise words of Hermione Granger – “There must b...
If you want people to buy from you – you need to give them a reason to.And, sure, that might seem obvious…But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them.This is a BIG mistake so many business owners make because they lose sight of WHY people buy.In today’s episode of the How I Do Content Podcast, I want to share what you actually need to do to get people to buy ...
I hear you – creating content can often feel like it’s your full-time job!And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be. So, in today’s episode of the How I Do Content Podcast, I want to share 3 underrated content hacks every business owner needs to know.This is going to ...
Today is my 39th birthday.This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my business beyond my wildest dreams and even extended my family with the addition of Maggie the Menace.Th...
The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime. Now you might be wondering – "What does the Super Bowl have to do with business, Tahryn?"Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads have become almost as famous as the Super Bowl itself. It’s sometimes easy to forget there’s a football g...
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