The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime. 

Now you might be wondering – "What does the Super Bowl have to do with business, Tahryn?"

Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads have become almost as famous as the Super Bowl itself. It’s sometimes easy to forget there’s a football game being played.

Brands go head to head to capture attention and make their ads the most memorable. They also pay the big bucks to be featured during the game – with a 30-second spot being a cool 7 million dollars. So they want to make sure they maximise their exposure!

Now you might not quite have the same budget for your marketing campaigns – but there’s plenty you can learn from the Super Bowl marketing.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the key takeaways from Super Bowl marketing and how to apply them to your own business regardless of your budget.

Let’s begin!

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• Find out more at https://www.thesocialbolt.com.au