Marketing Hot Take: Income Claim Messaging
Description
Income claim messaging in the online space has gotten out of hand…
So in today’s episode of The How I Do Content Podcast I want to talk about it.
Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business.
And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after all is 100% psychology.
But this is not about whether it works or not…
This is about how I’m getting bored of the sheer amount of people who’ve made it their ENTIRE message and the ONLY WAY they market their business, themselves, and their offers.
So let’s talk about it!
United States
