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Foundstone Conversations
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Foundstone Conversations

Author: Andrew Bird

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Real-world strategy conversations with organisation & industry leaders about their latest challenges, learnings & insights.
16 Episodes
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In this episode, we chat with Brad Krauskopf, Founder and CEO of The Hub. The Hub is Australia’s largest privately-owned co-working provider.We kick off our conversation with how Brad works through making tough strategy choices.Brad shares his practical experience with getting customer insights and how that helps the organisation to get clarity & the confidence to make the best strategy decisions. As a certified B-Corp, we also talk about the fundamentals of what a B-Corp is and what...
In this episode, we chat with Jordan Colreavy, who’s the Head of Category Strategy at one of the world’s largest consumer goods companies L'OréalJordan gives some rare insights of how L’Oreal use a unique mix of both Intuition & creativity for strategy & execution across the business.He talks about how L'Oréal's French heritage and culture have a big influence on this – and how other organisation leaders can learn from this sort of approach.L’Oreal also captures unique customer ...
Want to hear first hand, how to build a billion-dollar business?We had a recent conversation with David Shein, founder of Australia's first $ billion-technology company, to find out how.Now, as co-founder and partner of Our Innovation Fund, David is one of the best connected venture capital investors in the country.He's also the author of a book that's been released fairly recently "The Dumbest Guy at the Table". So, we talked about how his recent book came about, the subtext and ...
It was great to have Wendy back for another conversation and this time, in her new role as the Executive Director Social Procurement and Impact with Social Traders. In this latest conversation, we dive deeper into the world of Social Enterprise.Wendy talks about her time in her previous role as the CEO of a Social Enterprise and some of the first-hand learning and experiences of how she grew that business significantly through Social Enterprise principles.In Foundstone's work with other ...
In this episode, we chat with Julia Hautz - the Professor of Strategic Management at the University of Innsbruck in Austria.Julia is the co-author of 'Open Strategy, a book that is taking the global strategy community by storm.Open Strategy, as Julia explains, means actively involving people from outside the C-suite in strategy deliberations.Both internal and external to the organisation.This can include customers, partners, suppliers, and even competitors.As well as those internal to the org...
Did you know that millennials will make up 75% of the global workforce by 2025?It also may come as a surprise that the average tenure of millennials is over 3.5 years.Amy Smith, Founder of Aligned Tribe has plenty of experience working with executives and boards, helping them understand the millennial generation better.In this episode, Amy talks about why it's important to understand millennials beyond the stereotypes and how many executives may need to "unlearn" some of their perceptions tha...
Rather than pretending to know all the answers, leaders should be able to say "we don't know".That's the first step to 'discovering' strategy.The difference between 'discovery' and 'developing' strategy may seem subtle at first, but the approach can change everything.We held a live webinar with Dr. Graham Kenny, strategy expert and regular Harvard Business Review author, to find out the difference between 'developing' and 'discovering' strategy and how the right approach can have a significan...
Empathy; mental health; people-/human-centric; feelings; me, myself & I — these aren't the words you typically hear in the same sentence as 'strategy' — let alone 'business strategy'. Mark Pollard addresses how strategy is more than what it is commonly referred to, 'business strategy', where we work within systems and processes that are rigid and too industry-specific. Strategy can be thought of deeper than that - it can even be applied to ourselves and our own mental health.&n...
"Would I be happy if mum or dad, or grandma got this service (based on this decision)?"Liesel Wett shares with us how culture plays a huge part in shaping an organisation's strategy and the decisions made based on it. She explains how a company's culture and human-centred work relationships are pertinent to making clear decisions. Liesel also touches on how authentic work relationships and organisational culture have a significant positive impact.
We chat with Andrew Thorp, Head of Strategy & Planning at Beyond Blue. Andrew shares with us some of his biggest insights and learnings of how to really listen and understand the lived experiences of the people we serve. And how fundamental this is in developing real-world insights and strategy that have a significant impact.
We speak to Patrick Coghlan, CEO and founding employee of CreditorWatch about how transparent customer relationships and engagement are key assets to any business. By keeping their ears to the ground and having conversations with the people closest to the problem, they found market gaps and live opportunities for their business to grow.Listen in as Patrick talks about CreditorWatch's humble beginnings, and how their customer relationships have changed and evolved as the business grew over the...
Konrad Spilva – Founder & Managing Partner of Shadowboxer on how Business Strategy, Marketing & Tech can no longer be looked at as completely separate disciplines. Konrad founded his own agency back in the day, was acquired by a major media company, CEO across major consulting/agency brands growing to hundreds of people.Hear & learn from some of his cracking real-world insights…- How traditional consulting (big 4) is being shaken up as customers are rightfully demanding more ...
Barbeques Galore is an iconic Australian brand with a turnover of approx. $180M and 88 stores across the country. Hear from CEO Angus McDonald on his learnings, insights, and tips for re-inventing a business that has now had 40% year-on-year growth in digital channels & is known for a unique blend of customer experience.Learn how Angus shapes strategy that is developed through staying close to customers and reading the dynamic shifts in the market. Hear how to get the right bl...
It turns out there are many overlaps. In this episode, we chat with Prof. Alan Duffy to learn more about how the vast and unknown nature of science can inform the way business leaders approach strategy. Alan is the Director of Space Technology & Industry at Swinburne University of Technology, and founder & CEO of mDetect.
“Strategy is a set of integrated choices.”“A plan is not a strategy.” This is our conversation with the world’s #1 management thinker Roger Martin.The former Dean of the Rotman School of Management & author of 13 books including Playing to Win and A New Way to Think.Roger's work in strategy, continues to leave a prominent mark globally in distilling down complex and often noisy concepts into crystal clear principles that can be applied in the real world.As a strategy advisory o...
In this episode, we talk to Ron Lesh, Managing Director of BGL Corporate Solutions, about why listening to our customers is important for any business.Having decades of experience under his belt, Ron also shares about common mistakes made by young businesses as well as other insights he's observed over the years.Tune into this episode to learn about how customer feedback is key to better innovation and customer relationships!