How to shape strategy that connects directly with customers (Angus McDonald CEO of Barbeques Galore)
Update: 2021-06-03
Description
Barbeques Galore is an iconic Australian brand with a turnover of approx. $180M and 88 stores across the country. Hear from CEO Angus McDonald on his learnings, insights, and tips for re-inventing a business that has now had 40% year-on-year growth in digital channels & is known for a unique blend of customer experience.
Learn how Angus shapes strategy that is developed through staying close to customers and reading the dynamic shifts in the market. Hear how to get the right blend of smaller incremental improvements & build a customer community, that ends up having a significant impact on the bigger picture.
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