Will AI disrupt advertising?
Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing.
About Neil Patel
New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.
Through marketing, he’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow.
His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month. His YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has over 1 million Facebook fans, and 372,000 Twitter followers.
Connect with Neil!
NP Digital Agency http://npdigital.com/?utm_medium=spartner&utm_source=partner-hubspot&utm_campaign=us-mkt-campaigns-sql-np-digital-home-page-partnerships-hubspot-podcast&utm_content=npd-home-page&utm_term=hubspot-podcast-promotion
McKinsey Article https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-artificial-intelligence-can-deliver-real-value-to-companies
Sequoia Capital https://www.sequoiacap.com/
Mail Chimp https://mailchimp.com/
Answer The Public https://answerthepublic.com/
Bezos Expedition https://www.bezosexpeditions.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Marketing Against The Grain is an innovative approach to marketing that challenges traditional methods and encourages businesses to think outside the box. In the entertainment industry, this approach can be particularly effective as it allows companies to stand out in a crowded market. With so many entertainment options available to consumers today, it's more important than ever for companies to differentiate themselves from their competitors. By using unconventional marketing tactics, such as viral campaigns or experiential marketing events, entertainment companies can capture the attention of their target audience and create a memorable brand experience https://www.thenewsontime.com/entertainment
You might be interested in learning about a free job site. On the site https://jobtoday.com/us/landings/advertise-for-free you can post information about yourself and get a lot of responses.
This information use full an all human not for business pertion . https://myappforpc.com/app/915061235/itunes-store
Definitely worth a listen Very useful episode, thank you all
Great show Gentlemen, I do agree with every ranking except number 1. Brand marketing is indeed an impactful strategy to carry the emotional story of a brand but only on the assumption that all B2B purchase decisions are emotional. I think this only applies to B2C so for that reason I would not have it at number 1. Thanks.
Very useful episode, thank you all 🌹🌹
Definitely worth a listen, Have followed Hubspot for a while now and they keep giving great advice
Worth a listen!
Brilliant! Definitely worth a listen!
Love Kipp and Kieran's marketing ideas. Very worthwhile to listen to. A great help to marketers
Very insightful show. Enjoyed the commentary between Kipp and Kieran. Very helpful with platforms and tools discussed that would be a great help for marketers.
Great podcast. Very insightful and I love the communication between Kipp and Kieran. Highly informative with a nice range of topics discussed.
Great podcast !
LOVE THE OPEN AND HONEST APPROACH USED TO OPEN PEOPLE EYES, HOW TO MOVE THEIR BUSINESS FORWARD..
One of the best ways to learn about the market place
Definitely worth a listen!
Perfect way to stay up to speed on the latest in marketing. Some podcasts like this can be dry and boring, but this one is not! Very easy to listen to and great information. Looking forward to more.
Absolutely invaluable information! Easy to follow, the speakers voices are pleasant and easy to understand. One of the best podcasts out there!