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Marketing Against The Grain

Marketing Against The Grain
Author: Hubspot
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Description
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
132 Episodes
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Apple’s new headset is huge for the AI world. Here’s why.
Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our society and business more than ever, how Apple is changing the AI landscape with the Vision Pro, and how it’s going to change how people consume video and entertainment content.
Mentions
Apple VIsion Pro https://www.apple.com/apple-vision-pro/
Tweet by OperaGX https://twitter.com/operagxofficial/status/1665808329463980035
Tweet by Aaron Levie https://twitter.com/levie/status/1665807676553691136
Article by The Verge https://www.theverge.com/2023/6/5/23750096/apple-vision-pro-headset-persona-facetime
Tweet by Jason Fried https://twitter.com/jasonfried/status/1665885183839727616
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B?
Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the power of multi-modality in AI, how personalization will scale new technologies, and if OpenAI will become the next Amazon Web Services.
Mentions
OpenAI https://open.ai/
Sam Altman leaked interview https://web.archive.org/web/20230601000258/https://website-nm4keew22-humanloopml.vercel.app/blog/openai-plans
ChatGPT https://openai.com/blog/chatgpt
Innovator’s Dilemma by Clay Christensen https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
With new AI design tools, the cost to produce is getting lower…
Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the learning curve from years to days, why its more important than ever to operate in the moment, feedback loops are going to become more crucial, and why its an amazing time to be in the creative space.
Mentions
Midjourney https://www.midjourney.com/
Adobe Firefly https://www.adobe.com/sensei/generative-ai/firefly.html
Canva https://www.canva.com/
OpenAI https://open.ai/
Bing https://www.bing.com/?/ai
EP with Joanna Lord https://link.chtbl.com/YepJYqi9
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
AI is transforming new use cases every day.
Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with AI, major business takeaways from the Microsoft announcement, and how to make knowledge for your business accessible with AI.
Mentions
Adobe Firefly update https://www.adobe.com/sensei/generative-ai/firefly.html
Linus tweet https://twitter.com/LinusEkenstam/status/1663301446669053952
DALL-E https://openai.com/product/dall-e-2
Bjørn Karmann Tweet https://twitter.com/BjoernKarmann/status/1663496103998750721
Windows AI https://learn.microsoft.com/en-us/windows/ai/
Vimcal https://www.vimcal.com/
Hushl https://hushl.in/
Magicform.ai https://www.magicform.ai/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Video is the future.
Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers.
Mentions
Ben Tossell https://bentossell.com/
Ben’s Bites Newsletter https://www.bensbites.co/
Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640
Kieran’s other featured tweet https://twitter.com/frantzfries/status/1661359327637131264
Capsule AI video tool https://capsule.video/
My AskAI https://myaskai.com/
HubSpot Content Assistant https://www.hubspot.com/artificial-intelligence
Kajoo https://kajoo.ai/
James Fridman twitter https://twitter.com/fjamie013
Whereto AI https://www.wheretoai.com/
Deep Sheet https://deepsheet.dylancastillo.co/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Most companies are either good at brand or growth, how do you master both?
Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth.
About Joanna Lord
Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner.
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Where will there be lots of innovation in AI tools? Ads.
Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases.
Mentions
Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios
Meta AI sandbox https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite
Google AI-powered ad solutions https://ads.google.com/intl/en_us/home/campaigns/ai-powered-ad-solutions/
Yoodli speak coach https://app.yoodli.ai/
DraGAN https://vcai.mpi-inf.mpg.de/projects/DragGAN/?ref=theresanaiforthat
Tweet on DraGAN https://twitter.com/AiBreakfast/status/1659601613739409409
Quiver https://github.com/StanGirard/quivr
Rewind AI https://www.rewind.ai/
Glean AI https://www.glean.com/
BarGPT https://www.bargpt.app/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Product-led growth is one of the biggest advantages in business today.
Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution.
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Lazy marketers will only use AI.
Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it will forever change the customer experience, why AI writing tools weren’t the best place to start, and the power of personalization.
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Google is going to win A.I.
Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will own the informational experience, how AI search will change your communications & research, the first principles on AI, what community is (and isn’t) going to be important in an AI world.
Mentions
Sundar Google IO announcement https://www.youtube.com/watch?v=YivUOqd91Nk
Thread from Paul AI https://twitter.com/itsPaulAi/status/1656649454726856707
Paul Graham tweet https://twitter.com/paulg/status/1655925905527537666
Dickie Bush EP https://link.chtbl.com/6CUQxBug
Similarweb https://www.similarweb.com/
Stack Overflow https://stackoverflow.com/
Reddit https://www.reddit.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Content marketing will change forever.
Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating a sharper brand POV, the dangers of the AI era, and the importance of hitmakers.
Mentions
Artifact https://artifact.news/
Trung on MATG https://link.chtbl.com/7ewMHO1f
Packy McCormick’s AI article https://www.notboring.co/p/intelligence-superabundance
The Hustle https://thehustle.co/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
What Meta is doing on the A.I. front is going to impact all marketers and businesses.
Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn why open source is going to win the next generation of the internet, the power of open source, and why A.I. will be democratized.
Mentions
Google’s leaked memo https://www.semianalysis.com/p/google-we-have-no-moat-and-neither
Vicuna https://lmsys.org/blog/2023-03-30-vicuna/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Are data aggregators in trouble? And what does this mean for your business/marketing?
Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differently to take advantage of the changing data landscape, why your data strategy needs to change dramatically, and why Mark Zuckerberg was right about the Metaverse.
Mentions
Kayak https://www.kayak.com/
Booking.com https://www.booking.com/
Harvey AI https://www.harvey.ai/
Hank AI https://hank.ai/
Finchat.io https://finchat.io/
Braden Dennis tweet https://twitter.com/BradoCapital/status/1649042904587939841
China chatgpt competitor https://yiyan.baidu.com/welcome
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Is this the end of analytic companies?
Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, the communities A.I. will disrupt, and how data visualization just got unbelievably easy for your business.
Mentions
Chat GPT code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter
Chegg https://www.chegg.com/
Ethan Mollick tweet https://twitter.com/emollick/status/1653189190354452480
Jason Calacanis tweet on code interpreter https://twitter.com/Jason/status/1653133567495667712
Rowan Cheung Twitter https://twitter.com/rowancheung
Rowan Cheung newsletter https://www.therundown.ai/
Share GPT plug-in https://chrome.google.com/webstore/detail/sharegpt-share-your-chatg/daiacboceoaocpibfodeljbdfacokfjb?hl=en-GB
Jason Calacanis tweet on Share GPT https://twitter.com/Jason/status/1653134440544219137
Packy Mccormick’s article https://www.notboring.co/p/intelligence-superabundance
Ethan Mollick's tweet on creating a gif https://twitter.com/emollick/status/1653451648826757121
Stack Overflow https://stackoverflow.com/
Sequoia Capital on AI Agents https://www.sequoiacap.com/article/ai-agents-perspective/
Tweet on Midjourney 5.1 https://twitter.com/maxescu/status/1653649479541637122
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide.
Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot is approaching A.I. internally.
Mentions
Tweet about Zillow teams https://twitter.com/altcap/status/1644717489165676546?cxt=HHwWhMC9mfT1mtMtAAAA
ChatSpot.ai https://chatspot.ai/
Workbounce https://workbounce.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
How will AI impact decision-making and human interaction?
Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less innovative.
About Phil Agnew
Phil works for Buffer. He is a keen writer and avid public speaker with specific interests in product marketing, brand development, and entrepreneurialism. He is also the host of Nudge, a podcast that helps marketers understand the science behind good marketing.
Check out Phil’s work!
Nudge Podcast https://www.nudgepodcast.com/
Twitter https://twitter.com/p_agnew
Mentions
iCat unplugging https://www.youtube.com/watch?v=7Kf9coMuVuI
Eliezer Yudkowsky on Lex Fridman Podcast https://www.youtube.com/watch?v=AaTRHFaaPG8
Von Restorff effect https://thebehavioursagency.com/von-restorff-effect/#:~:text=What%20is%20the%20Von%20Restorff,ll%20remember%20the%20red%20one.
Evolutionary Ideas by Sam Tatam https://www.harriman-house.com/evolutionaryideas
Blindsight by Matt Johnson and Prince Ghuman https://www.amazon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes/dp/1950665062
Labor Illusion https://www.hbs.edu/faculty/Pages/item.aspx?num=40158
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Are entry-level jobs going away?
Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the importance of niching down, and why there’s never been a better time to invest your own time in AI.
Mentions
Neil Patel Episode https://link.chtbl.com/gSbbVkES
Zapier https://zapier.com/
Prompt Storm https://promptstorm.app/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
There’s a new A.I. on the block that makes ChatGPT sound like old news.
Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoGPT uses cases for business, the first-mover advantage in marketing, what AutoGPT will do for you in the next 6-18 months, the biggest opportunity in AI for businesses, and why Google is reinventing itself.
Mentions
AutoGPT code https://github.com/Significant-Gravitas/Auto-GPT
Meditations and Moloch https://slatestarcodex.com/2014/07/30/meditations-on-moloch/
Lex Fridman #243 https://www.youtube.com/watch?v=3pvpNKUPbIY
Kipp Tweet https://twitter.com/kippbodnar/status/1648294281671585795
Tweet on Scaleout AI Readiness Report https://twitter.com/nonmayorpete/status/1648075299618435073
Neil Patel EP https://link.chtbl.com/gSbbVkES
Booking.com https://www.booking.com/
Kayak https://www.kayak.com/
About Project Magi https://neilpatel.com/blog/project-magi/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Will AI disrupt advertising?
Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing.
About Neil Patel
New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.
Through marketing, he’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow.
His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month. His YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has over 1 million Facebook fans, and 372,000 Twitter followers.
Connect with Neil!
NP Digital Agency http://npdigital.com/?utm_medium=spartner&utm_source=partner-hubspot&utm_campaign=us-mkt-campaigns-sql-np-digital-home-page-partnerships-hubspot-podcast&utm_content=npd-home-page&utm_term=hubspot-podcast-promotion
Twitter https://twitter.com/neilpatel
YouTube https://www.youtube.com/@neilpatel/videos
Website https://neilpatel.com/
Mentions
Bard https://bard.google.com/
OpenAI https://open.ai/
McKinsey Article https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-artificial-intelligence-can-deliver-real-value-to-companies
AdWords https://ads.google.com/home/?pli=1
UberSuggest https://neilpatel.com/ubersuggest/
Clubhouse https://www.clubhouse.com/
Kayak https://www.kayak.com/
Booking.com https://www.booking.com/
Sequoia Capital https://www.sequoiacap.com/
Mail Chimp https://mailchimp.com/
Paychex https://www.paychex.com/
UnitedHealthcare https://www.uhc.com/
Answer The Public https://answerthepublic.com/
Dentsu https://www.dentsu.com/
Bezos Expedition https://www.bezosexpeditions.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?
It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost.
About The Hustle Daily Show
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst from The Hustle.
Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Marketing Against The Grain is an innovative approach to marketing that challenges traditional methods and encourages businesses to think outside the box. In the entertainment industry, this approach can be particularly effective as it allows companies to stand out in a crowded market. With so many entertainment options available to consumers today, it's more important than ever for companies to differentiate themselves from their competitors. By using unconventional marketing tactics, such as viral campaigns or experiential marketing events, entertainment companies can capture the attention of their target audience and create a memorable brand experience https://www.thenewsontime.com/entertainment
You might be interested in learning about a free job site. On the site https://jobtoday.com/us/landings/advertise-for-free you can post information about yourself and get a lot of responses.
This information use full an all human not for business pertion . https://myappforpc.com/app/915061235/itunes-store
Definitely worth a listen Very useful episode, thank you all
Great show Gentlemen, I do agree with every ranking except number 1. Brand marketing is indeed an impactful strategy to carry the emotional story of a brand but only on the assumption that all B2B purchase decisions are emotional. I think this only applies to B2C so for that reason I would not have it at number 1. Thanks.
Very useful episode, thank you all 🌹🌹
Definitely worth a listen, Have followed Hubspot for a while now and they keep giving great advice
Worth a listen!
Brilliant! Definitely worth a listen!
Love Kipp and Kieran's marketing ideas. Very worthwhile to listen to. A great help to marketers
Very insightful show. Enjoyed the commentary between Kipp and Kieran. Very helpful with platforms and tools discussed that would be a great help for marketers.
Great podcast. Very insightful and I love the communication between Kipp and Kieran. Highly informative with a nice range of topics discussed.
Great podcast !
love it!
LOVE THE OPEN AND HONEST APPROACH USED TO OPEN PEOPLE EYES, HOW TO MOVE THEIR BUSINESS FORWARD..
One of the best ways to learn about the market place
Definitely worth a listen!
Very enlightening!
Perfect way to stay up to speed on the latest in marketing. Some podcasts like this can be dry and boring, but this one is not! Very easy to listen to and great information. Looking forward to more.
Absolutely invaluable information! Easy to follow, the speakers voices are pleasant and easy to understand. One of the best podcasts out there!