Ep. 228

How can authenticity transform your marketing game? 

Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication channels. Kipp and Charles uncover tactics for genuine vulnerability in conversations while exploring the power of storytelling to engage and connect with your audience on a deeper level.

Mentions

• Charles Duhigg https://www.charlesduhigg.com/
  


• “Supercommunicators: How to Unlock the Secret Language of Connection” https://a.co/d/7kxIQFI
  


• Harvard Study of Adult Development https://www.adultdevelopmentstudy.org/
  


• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3
  

Resource

• [Free] Want the AI prompts we use in our episodes? Get it here https://clickhubspot.com/aip
  

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.