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The Games PR Podcast

Author: Big Games Machine

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Struggling to get your game noticed? The Games PR Podcast is your secret weapon. Learn from the best! Listen in as our podcast team and guests offer up actionable strategies for writing killer pitches, securing Metacritic reviews, avoiding PR pitfalls, and partnering with impactful influencers. Subscribe now and unlock your game’s full potential! 

21 Episodes
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From preempting sensitive content issues to tackling the dreaded server crash or internal scandal, we're joined by our crisis comms sage Max, who shares invaluable strategies to keep your game's reputation spotless through its launch and beyond. Dissecting the fine line between a mere hiccup and a full-blown PR nightmare, episode 21 of the Games PR Podcast is all about mastering crisis communications. Communication is more than a buzzword when it comes to weathering the storm of crisis m...
Discover the reality of the world of games journalism as Eurogamer's Editor in Chief, Tom Phillips, joins us to dissect insights from our 2024 Games Journalism Survey. We peel back the curtain on the intricate dance of games journalism, offering a treasure trove of insider knowledge for PR professionals and game developers.Tom shares how game developers can pitch their stories to stand out in this SEO-driven landscape and the importance of balancing algorithm-driven articles and authentic con...
Get ready to unlock the mysteries of influencer marketing in the gaming world with the insights of Lynn Marie from Lurkit. This episode peels back the layers on the actual costs of influencers and busts myths about their marketing prowess. We shine a spotlight on the unsung heroes—micro-influencers—and their uncanny ability to forge deep connections in niche gaming communities. It's not just about throwing game codes at content creators; it's about nurturing authentic relationships and tappin...
Looking to get some top tips on attracting game journalists to your upcoming indie game? We’ve got your back! Episode 18 of the Games PR Podcast sees Jack and Tom joined by former Rock, Paper, Shotgun video producer, and co-host of the Indieventure podcast, Liam Richardson!Together, they’ll cover a range of different methods that can help make your game more attractive to the media, as well as dissecting the nuanced factors that shape the identity of indie games, from the size of their develo...
Ready to level up your event and PR game? We’ve got you covered! This week, host Jack and tech PR wizard Amie welcome Molly and John from the award-winning pop culture marketing agency, Experience12. They’re here to offer their fantastic insight into the best ways to bring event plans to life. The Experience12 team explains the different options available to those looking to build a presence at events such as EGX, Gamescom and GDC, highlighting how even if you’re an indie on a budget, y...
Are you ready to take your pitching game to the next level? Episode 16 of The Games PR Podcast is your ultimate guide to mastering the art of B2B and games media-focused pitching. From understanding the industry to articulating complex topics, our pitching superstars Jack, Tom, Luke, and Keaiana will guide you through the entire process. Find out how to identify the different media groups for pitching and create a compelling strategy tailored to your product or game.We delve into the intricac...
Episode 15 of The Games PR Podcast sees Jack and Tom joined by Bafta-nominated Tomas Sala, developer of The Falconeer and Bulwark: Falconeer Chronicles.Tomas sat down with the BGM crew to discuss the nature of solo development, his decision to release an 'evolving demo' for Bulwark: Falconeer Chronicles (and the unique nature of player feedback he receives as a result), as well as offering a behind the scenes insight of Steam Next Fest from the perspective of an indie developer.Got any questi...
Episode 14 of The Games PR Podcast sees Jack, Amie, and Tom return to the studio. They're joined by BGM's very own Max, who'll provide valuable insights into the benefits of an effective PR strategy when looking to secure investment.The crew cover various topics surrounding investment opportunities in gaming, including using PR to build credibility, avenues for investment, and successfully approaching business media. Platforms like Patreon, Kickstarter, and incubator programmes are also...
Episode 13 of The Games PR Podcast sees Jack and Tom joined by Floppy Club, developers of acclaimed music puzzler Rytmos! Offering a behind-the-scenes look into the game's development, Niels and Asger reveal the inspirations behind the variety of music contained with Rytmos and explain the complex nature of developing the game's puzzles. They also discuss the successful launch of the game earlier this year on Nintendo Switch and Steam, alongside the process of porting the game to mobile and t...
The BGM podcast team are back, and this episode of The Games PR Podcast is all about the best ways to make news for your game out of nothing. Even if you've got no major news or updates to share, there are still some great ways to keep gamers and journalists engaged. From developer diaries to community-focused live streams, join Jack, Tom, Amie, and Alex as they offer their expert advice on the best ways to generate buzz in your game.Got any questions, queries or ideas for new episodes? ...
Hopping on the trends trend, the BGM crew breakdown the best ways to identify trends, as well as the best ways you can utilise them to level up your PR game!Jack is lamenting the lack of dark modes, and PR veteran Amie joins the podcast for the first time. Oh, and Tom is still hanging around the studio, as always. We'll be covering Newsjacking, trend-spotting tools, and even best practices for when you're pitching to take advantage of the trends you've discovered. Got any questions, que...
This events-themed episode of The Games PR Podcast sees Jack, Tom and James address some of the best ways to level up your event-attending game! From deciding which events are best suited to you and your needs to discussing the details of what you even can get up to at physical events such as GDC, Develop, and Gamescom, this episode of The Games PR Podcast is perfect for newcomers and event veterans alike!With plenty of event experience under their belts, there's no better place to go for som...
Head of Communications at Ukie, George Osborn, joins The Games PR Podcast to lift the curtain on some behind-the-scenes aspects of the games industry. From how indie studios can stand out from the crowd to why the non-gaming media are changing their perceptions of gaming, there’s a whole host of interesting stories and points (like MPs playing video games in Parliament) you won’t want to miss.
This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certainly not for the faint-hearted! The team offer their insights into misconceptions surrounding PR, worries over a game not being newsworthy and much much more.
In this bumper episode of The Games PR Podcast, host Jack is joined by regulars Alex and Tom, as well as special guest Kate Gray. Kate and the team offer their insights into the results of the 2022 Games Journalist Survey, discussing the best things to include in a pitch, types of media coverage and much much more! For the full survey results be sure to check out the Big Games Machine website. A sequel to our 2018 survey, the 2022 survey was completed by over 160 journalists from across ...
Alex is back alongside Tom and Jack to share some expert insights on the unique nature of PR for mobile games. This episode of The Games PR Podcast tackles a range of topics from the tricky topic of the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games. Anyone remember Doodle Jump?!
Tom and Jack sit down to discuss the best ways to approach games PR with a shoestring budget, covering topics ranging from media and influencer strategies to effective ways of community building. They also touch on navigating social media as well as the key components in ensuring maximum returns from a small budget!
All you need to know about reviews. When to send codes, how to manage bad reviews and what makes a solid review strategy. We give some insight into the mysterious inner-workings of Metacritic as well, plus discuss the advantages and disadvantages of embargoes.
From Twitch to YouTube, influencers are an essential part of a modern games PR campaign. But the world of influencers can be tricky, especially when working without a big budget to spend on paid partnerships - and how do you even find the right people to reach out to? The team will chat all this and more - with a little detour into the physical vs digital media debate!
Combining all the games media, PR and influencer knowledge, the team talks through project timelines from announcement to launch, with everything in-between. Listen in to hear why there is no secret formula for the perfect launch date, the best ways to keep media engaged and the ideal window for sending review codes.
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