Episode 19 - Subscribe For Success: Expert Influencer Marketing Tips That Will Get You Results
Description
Get ready to unlock the mysteries of influencer marketing in the gaming world with the insights of Lynn Marie from Lurkit. This episode peels back the layers on the actual costs of influencers and busts myths about their marketing prowess. We shine a spotlight on the unsung heroes—micro-influencers—and their uncanny ability to forge deep connections in niche gaming communities. It's not just about throwing game codes at content creators; it's about nurturing authentic relationships and tapping into the unique audiences that truly vibe with your game.
When authenticity meets collaboration, magic happens in the realms of gaming and cosplay. Authenticity is the name of the game as we discuss genuine connections in influencer campaigns, and how they can transform a marketing strategy. We glean valuable lessons from a Gamescom case study, illustrating the power of real engagement over superficiality. The episode also heralds a new era of consumer relations, where developers are building closer ties with players and content creators, providing resources like cosplay guides and early game access that are reshaping the industry.
Measuring campaign success is an art, and in this episode, we challenge the conventional wisdom that views are king. Instead, we argue for engagement as the crown jewel, where influencers can cultivate a lasting community around a game. You'll hear about underdog influencers who punch well above their weight, just like Brock Purdy's surprising ascent in the NFL. It's an episode that champions the genuine passion of creators whose impact is measured in more than just numbers, and it offers a blueprint for how fostering these connections can foster a vibrant gaming community.
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