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Looking Out - The Podcast
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Looking Out - The Podcast

Author: Drew Smith & Joe Simpson

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Connecting the dots across mobility, design, and culture. The partner show to Looking Out - The Newsletter.
20 Episodes
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In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience. We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates. We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification. And we talk about the character we loose when everything becomes software-defined.📨 Subscribe to Lookin...
Joe and Drew take a look at the most significant exhibits and announcements coming out of Milan Design Week, and the Beijing Auto Show. And they touch on Tesla. How couldn't they?📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.https://automobility.substack.com🤝 Connect with us on LinkedInDrew - https://www.linkedin.com/in/drewpasmith/Joe - https://www.linkedin.com/in/joseph-s-92863a2/📸 Follow us on Instagramhttps://www.instagram.com/lookingoutpodcast/...
Five months ago, we recorded our most incendiary episode yet. In The EV Inferno, we wondered whether EV sales were about to fall off a cliff, or whether we’d just hit a bump in the road.With the benefit of time, the picture’s becoming a little clearer, if no cleaner.In this episode, we look at how the EV market might be fracturing between the EU, the US, and China, and what that means for legacy OEMs and startups, particularly when it comes to plug-in hybrids.Of course, we can’t escape the tr...
Sibilio. Bravo. Stratos. Magnum. And Shamal. Joe and Drew celebrate Gandini’s life and his greatest hits.We also cover the BMW Vision Neue Klasse X, Euro NCAP’s physical button mandate, and a conversation about great gas station meals leads to us pondering the future of the road stop.📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.https://automobility.substack.com🤝 Connect with us on LinkedInDrew - https://www.linkedin.com/in/drewpasmith/Joe - https://www.linkedin.com/...
The death of the desirable hatchback has been exaggerated. In the space of two weeks, we've been gifted the new Renault R5 and the Rivian R3 and R3X. We discuss their design, and what they mean for their respective manufacturers.Meanwhile, the death of the Apple Car is now (almost definitely) certain and we explore why Apple finally caved. And we also discuss what's happening to design in the C-Suite, and whether maybe our time at the big table is up, and whether that's actually a bad thing.📨...
Tesla Autopilot. Hyundai Highway Driving Assist 2. GM SuperCruise. Oh, and a Waymo robotaxi. This episode has it all. Joe and Drew talk about their experiences of each and ask the crucial question: what's it all for?📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.https://automobility.substack.com⬇️ Download Drew's free trend report from CES 2024: https://www.studiophro.com/ces-2024-report-download-form🤝 Connect with us on LinkedInDrew - https://...
For over a decade now, the Consumer Electronics Show has also been one of the most significant automotive shows in the world.In January 2024, after the year in which generative AI changed everything, Drew’s hopes were high for a few radical new takes on what the car might become when fused with artificial intelligence.What he found was lipstick on a pig.Join Joe and Drew as they take a look at the lowlights from the world’s largest trade show, and, yes, find some cause for joy.That's it for t...
Back in 2019, Drew and Joe disagreed on what the Tesla Cybertruck represented. Has anything changed in the past four years?In this episode, Drew and Joe take a look at what the most polarising car in living memory means as a piece of technology, as a piece of design, and as a cultural artefact.That's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign up f...
For two decades, China has been the goose that laid the golden egg for Western automakers.Now, it might just be the market that screws the pooch.Joe heads to Shanghai after a few years away to see just how far the Chinese manufacturers have come. We explore how automotive culture is developing, and paint a picture of the challenges ahead for both Chinese and Western automotive manufacturers in this critical market.That's it for this episode! Thanks for listening.If you like what you hear...
The Tokyo Motor Show, now known as the Japan Mobility Show, has always been one of the most surprising on the circuit.Historically the launchpad for some of the wilder concepts the industry has seen, Tokyo has also represented something of a forbidden garden, full of of pocket-sized delights that preview new Kei car models that are soon to hit the streets.Once upon a time, we’d look at those cars and think “Cute…” and move on. Yet in a world in which automobility desperately needs new answers...
There’s been a flood of news these past weeks about the slowdown in EV sales.Challenging market conditions and the high cost of funding the transition to EVs is giving manufacturers cause for pause. Tesla is halting work on further factories, and GM and Honda scrapping a partnership to produce affordable EVs, for example/Meanwhile, Mercedes EQ models are sat unloved and unsold on dealer lots, and the Chinese are struggling with overcapacity.So what the heck is going on? Is this just the ...
This episode is *really* visual. To see our line-by-line review of the Toyota Century SUV in real time, watch along at https://youtu.be/BtDJNCnuVlY?si=WAzJXEJ55_KeWa8cCriticism and the automotive industry make for uncomfortable bed fellows.We put so much heart and soul in to creating a car that when someone points out its flaws, it can be like being told that someone doesn't like our child.Except the cars we design are not our children. They're manufactured products that have an enormous impa...
📺 Watch this episode on YouTube!Take a peak at the design secrets behind the new Tesla Model 3, also known as Highland, and how they give Tesla an incredible pricing advantage against legacy OEMs.Joe and Drew also discuss a small French company called Lormauto, which is reinventing the origianl Renault Twingo as a EV designed for life.And they take a looks at the interiors of the new Mercedes EQS SUV and E-Class, and the new Mini, to see what they say about the future of German car makers.⏰ T...
In this special episode, Joe and Drew take a look - both macro and micro - at the recent IAA, also known as the Munich motor show. The motor show itself:This is the second coming of the biennial motor show in Munich. We talked about how it's evolved and what it means for brands who are compelled to show at the Messe, or exhibition grounds, and in the centre of the city. The Mercedes CLA and the state of Mercedes design:Although sporting enough Mercedes badges to make a L...
In this episode:GM's post-CarPlay Culture So GM's gone out on a limb and said they're ditching Apple CarPlay and Android Auto for their next generation of cars. To help them on their way, they've hired Mike Abbot, formerly head of Apple's (notoriously) flakey iCloud services.But we reckon that hiring a big name from another sector won't be enough to fulfil GM's connected car ambitions. The company will need to fundamentally rethink their culture, and we offer a few ideas for how they might ge...
In this very special episode, Joe and Drew revisit Drew's interview with the father of micromobility, Horace Dediu.This isn't the first time this interview's gone to air. You may have heard it first time around on Drew's other podcast, The Next Billion Seconds, or on Horace's own Micromobility podcast. It is, however, the first time we've sat down to discuss the many implications of what Horace shares for automotive design and strategy.If you want to cut to our analysis, fast forward to ...
In this episode of Looking Out - The Podcast, Joe and Drew discuss:BMW's i Vision Dee, why some folk find her scary, and what she says about BMW's futureJoe's surprisingly normal Christmas run in an EV from Gothenburg to LeedsWhy CES left us longing for a more systemic approach from the auto industry to the challenges we faceJoe also gives a preview of an upcoming piece for Looking Out - The Newsletter about the Tesla Semi, and Drew wonders what Apple's struggles in China might mean for the a...
Joe and Drew dive deep on the most popular topics from our recent newsletter.In this show, they explore:why Hyundai is giving us reasons to be happy,what it means when design no longer matters to Apple, and the future of Europe's small cars.They also mourn the death of Twitter and explore how you might assess in-car subscription services.Show Links:Measure of Success - Christopher Butt on Hyundai Apple’s Industrial Design Chief Hankey to Leave Three Years After IveVolkswagen Polo fa...
Joe and Drew dive deep on the most popular topics from our recent newsletter.In this show, they explore:the EV charging clustercuss, why a car costs more than your house, and cars in the cloud.They also share some thoughts on the end of the age of abundance, and the emergence of AI art.Show Links:The Bentley BaturThe end of the age of abundanceJeep's new EVsLooking Out:Subscribe to: Looking Out - The NewsletterSubscribe to: Looking Out - The PodcastJoe Simpson & Drew Smith...
Joe and Drew dive deep on the most popular topics from our recent newsletter.In this show, they:cast a critical eye on Apple's expanded CarPlay offer, explore some of the challenges facing shared micromobility in Europe, delight in the importance of getting a car name just right, exploring the legacy of the man who's created some of the most iconic names in the industry.Show Links:Nimbus One Micromobility VehicleLooking Out:Subscribe to: Looking Out - The NewsletterSubscribe to:&nbs...
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