EP10 - The EV inferno - two car designers discuss why EV sales might be coming off the boil.
Description
There’s been a flood of news these past weeks about the slowdown in EV sales.
Challenging market conditions and the high cost of funding the transition to EVs is giving manufacturers cause for pause. Tesla is halting work on further factories, and GM and Honda scrapping a partnership to produce affordable EVs, for example/
Meanwhile, Mercedes EQ models are sat unloved and unsold on dealer lots, and the Chinese are struggling with overcapacity.
So what the heck is going on?
Is this just the expected chasm between the early adopters and the early majority of consumers in the EV adoption curve?
Or are there more fundamental issues with the product, sales, and service being offered by OEMs that will make that chasm so much harder to cross?
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