The Renegade Marketing Podcast

Patty Aubery is the former president of the Chicken Soup For The Soul brand that sold for over $100 Million in 2008.  She was there from the very beginning and was the driving force behind this brand that went "viral" before social media ever existed, creating more than 200 titles and selling over 500 million books.  As we'll discuss in the podcast, one of the biggest factors that led to their success was the ability to be "hyper-niched" in their book titles, knowing exactly who each book was for, and who it wasn't for.  While she may be done with her days of Chicken Soup, she now runs a successful 7-figure coaching and consulting business where she helps struggling speakers, authors, and coaches master their message and market themselves in an authentic way.  Show Notes:  0:42 | Patty talks about her early days running Chicken Soup 3:54 | Why being "hyper-niche" focused is super important 5:55 | How to be more influential in your marketing vs chasing likes 9:27 | How to master your message and articulate your value 11:46 | Mistakes Patty has learned from 14:33 | The power of strategic parters and building relationships 24:37 | The biggest challenge authors, speakers, and coaches face today 28:48 | Quality over quantity and how to build a small, but super profitable list Connect With Patty Website: PattyAubery.com

On today's episode I chat with Pedro Sorrentino from Atman Capital and his experience in the world of venture capital and startups.  Pedro was employee #11 at Sendgrid, which went public on the NYSE and was acquired by Twilio for ~$3 billion. This allowed him to get into the game of venture capital and he went on to start his first fund which raised ~$50M. This fund focused on connecting the US and Latam, helping their portfolio companies raise follow-on capital, hire talent, and launch new products. He currently runs Atman Capital.  You can connect with Pedro on social media or directly through his contact information below: Atman Capital Website: https://atman.vc/team/pedro-sorrentino Instagram: https://www.instagram.com/pedrosorren Show Notes:  1:23 → How Pedro went from music journalist to venture capitalist 4:57 → What made him want to join Sendgrid 7:08 → What he thinks of Elon Musks management style 10:03 → What he looks for when investing in companies 13:12 → Changes in today's world of venture capital and startups 15:19 → The biggest challenges companies are facing today 18:10 → The mindset needed to succeed in business 30:23 → What he would do if he lost it all and had to start over

In this episode of the "The Marketer's Edge" podcast, hosts Jared Mast and Gary Chappell delve into the three key pillars of business success: copywriting/sales process, the list and targeting, and the offer. These three elements are essential for any entrepreneur looking to achieve lasting success in the world of business. First they dive into the concept of the list, discussing why building and nurturing a list of targeted prospects and customers is crucial for any business. They share tips and strategies for building a high-quality list that is primed for conversion. Next, they discuss the importance of copywriting and how it can make or break a business. They explore the art of crafting compelling copy that resonates with their target audience and drives them to take action. Finally, they examine the critical role of the offer, discussing how to create an irresistible offer that meets the needs of your target audience while also driving revenue and profitability for your business. Whether you're just starting out in business or looking to take your existing venture to the next level, this episode is packed with valuable insights and actionable tips to help you build a strong foundation for lasting success. Tune in now and discover how to master the three pillars of business success!