In this episode of the "The Marketer's Edge" podcast, hosts Jared Mast and Gary Chappell delve into the three key pillars of business success: copywriting/sales process, the list and targeting, and the offer. These three elements are essential for any entrepreneur looking to achieve lasting success in the world of business.

First they dive into the concept of the list, discussing why building and nurturing a list of targeted prospects and customers is crucial for any business. They share tips and strategies for building a high-quality list that is primed for conversion.

Next, they discuss the importance of copywriting and how it can make or break a business. They explore the art of crafting compelling copy that resonates with their target audience and drives them to take action.

Finally, they examine the critical role of the offer, discussing how to create an irresistible offer that meets the needs of your target audience while also driving revenue and profitability for your business.

Whether you're just starting out in business or looking to take your existing venture to the next level, this episode is packed with valuable insights and actionable tips to help you build a strong foundation for lasting success. Tune in now and discover how to master the three pillars of business success!