Claim OwnershipPMoP: A FilmLaab Podcast
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© 2025 PMoP: A FilmLaab Podcast
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PMoP pulls back the curtain on our "Proven Methods of Production" and how FilmLaab was built. Hosted by Mitchell Thayne, a creative with over a decade of experience and the founder of FilmLaab. In this weekly podcast, Mitch dives into the strategies, experiments, and lessons from working with top brands like the Utah Jazz, Boston Celtics, On Running, Sephora, Dime Beauty, and MrBeast. If you’ve ever wondered how it’s really done—or want to follow along as we figure it out—PMoP is the podcast for you.
20 Episodes
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In this comeback episode of the FilmLaab podcast, host Mitchell returns after a year-long hiatus to share exciting updates and insights into the company's evolution. With a focus on transparency and community engagement, Mitchell discusses the reasons behind the break, highlighting shifts in priorities and team dynamics. Listeners will gain an understanding of FilmLaab's journey in 2024, where the emphasis was on refining their creative process. Mitchell talks about improvements in pre-produc...
Exciting updates from FilmLaab, including a new apparel line, a Shopify site, and the launch of DEADLAST—a running brand focused on community and fitness. The episode also contrasts genuinely passionate individuals with those who feign indifference, emphasizing how enthusiasm within his team leads to success. 00:00 FilmLaab Updates! 02:44 Introducing DEADLAST 06:17 The Importance of Passion in Work and Life 15:52 Developing Passion through Skill Mastery 18:48 Embracing Enthusiasm This episod...
If you want to stay up to date when we will be doing the next Sub-Sixty Film Festival (SSFF) in the fall sign up for our news letter. LaabNotes: https://filmlaab-laabnotes.beehiiv.co... Join Mitchell Thayne as he interviews the winners of FilmLaab's Sub-Sixty Second Film Festival. There are 3 prompts these directors can work with: Left Behind, Near Life Experience, and What Sad Feels Like. They discuss the difficulties in trying to keep the film in under 60 seconds as well as the inspirati...
In today's episode Mitch speaks on the role grace plays in our business interactions, revealing how maintaining a dignified calm can actually be your best bet in stressful circumstances. He shares some real-life scenario's that demonstrate this principle perfectly. Mitch talks about the benefits that come from extending grace to someone who might not deserve it. In the end by checking your knee-jerk reaction you will win because everyone will want to work with you.
Our guest is an expert podcaster, Talmage Thayne. Mitchell asked him about principles of storytelling, vitality, and the benefits of a podcast. In this episode, we venture into the world of podcasting, a raw and unfiltered platform where consistency meets perfection. We discover together how podcasting is a powerful tool for creating content, enhancing storytelling skills and building a personal brand. The value of storytelling, the potency of asking questions, and the art of crafting viral c...
Are you ready to unlock the secret behind crafting compelling content that drives results? That's exactly what our guests, Shane Hickenlooper and Dan Page, seasoned entrepreneurs and marketing gurus share with us. Mitchell Thayne asks these two to talk on the role of creatives in marketing, the importance of serving the underserved. Dan and Shane stress on the significance of tenacity, consistency, and the openness to learn. How do you scripting your own luck? CONSISTENCY. Tune in for enlig...
Jake Lewis is the VP of Creative Media at the Professional Pickle ball Association. Jake opens up about his dynamic 12-year journey in media production, revealing how he shapes the sport's optics for both pros and amateurs alike. Grab a front seat as we navigate the exciting terrain of a rapidly growing sport and its multifaceted media landscape. Prepare to have your creative wheels turning as we delve into the 70/20/10 rule in content creation, exploring the balance between quick iPhone con...
Ever wondered how a guy with a camera in 2017 could later sell his production company to a billion-dollar corporation? Mitchell Thayne is that guy. Today I'll share my journey and the three guiding principles that helped me do just that. From snapping photos to selling his production company, you'll hear how he focused on delivering value to businesses, grew his Instagram following to over 120,000, and collaborated with iconic brands like Air Jordan, DJI, Sephora, and Lonely Ghost. Success i...
Ever wondered how visionary thinking can breathe life into a business? Join us as we welcome Mike Every, a creative problem-solving maverick and part owner of Film Lab. With his uncanny ability to anticipate and resolve issues even before they arise, Mike has successfully spearheaded several transformative initiatives to optimize FilmLaab's operations. Throughout our engaging conversation, Mike draws from his rich experiences at Costco and the Palm Mitchell Schools, underscoring the monument...
Sam Newton is a YouTuber putting immense effort into being unique with his art. Rapping about cameras and content creators, he makes a very niche audience in on the joke. Sam never lets the need for money overwhelm his aspiration for creative freedom. He often passes up on boring deals that pay a lot to focus on jobs that excite him, like travel projects, rap music videos, or whatever else he may be feeling. At the end of this episode, you'll start planning how you will allot more time, money...
In this inaugural episode of LaabRats, Mitchell Thayne shares his journey of creative experiments. Mitchell's love for filmmaking and storytelling began in childhood and has guided his life off the beaten path. He dropped out of college to start his first video production company, Avenue Film Co. He built it to the point of being acquired by a tech start-up, where he was made the Director of the content team. Feeling the itch of entrepreneurship, he left security and money for a place to expe...
FilmLaab Apparel ➤ https://filmlaab.store/ Cult Classic LUTs ➤ https://bit.ly/cultclassicluts Pitch Deck Template ➤ https://bit.ly/filmlaabpitchdeck Project Inquires ➤ https://bit.ly/filmlaab Website ➤ https://filmlaab.com/ In this episode of the PMoP podcast, Mitch Thayne explores the transformative power of creativity in both personal and professional life. He dives into the "creative flow state", the "strategy of combining unrelated ideas", the practice of "moving the body to quiet the m...
FilmLaab Apparel ➤ https://filmlaab.store/ Cult Classic LUTs ➤ https://bit.ly/cultclassicluts Pitch Deck Template ➤ https://bit.ly/filmlaabpitchdeck Project Inquires ➤ https://bit.ly/filmlaab Website ➤ https://filmlaab.com/ In this PMoP podcast episode, brothers Mitchell and Talmage discuss their new FilmLaab studio space, exploring its innovative design features and the challenges of building a business as family. They highlight the studio's 16ft by 10ft walnut back wall, movable side wall...
FilmLaab Apparel ➤ https://filmlaab.store/ Cult Classic LUTs ➤ https://bit.ly/cultclassicluts Pitch Deck Template ➤ https://bit.ly/filmlaabpitchdeck Project Inquires ➤ https://bit.ly/filmlaab Website ➤ https://filmlaab.com/ In today’s episode, Mitch Thayne breaks down FilmLaab’s system for handling problems on set. Three A’s: Anticipate, Absorb, and Adapt. He shares real stories from past productions: like forgetting gear, dealing with sick crew, and handling last-minute client changes. Thi...
DEADLAST ➤ https://deadlast.run/ In this PMoP episode, Mitch shares the creative process behind the "Til' the Wheels Fall Off" campaign for his clothing brand, DEADLAST. He outlines five key steps: ideation, scripting, production, editing, and distribution while emphasizing the power of emotional connection and creative freedom with pursuing your own passion project. 00:00 Intro 04:34 Origin of DEADLAST 08:08 Creating "Til' the Wheels Fall Off" Campaign 14:44 Distribution Strategy 18:48 Ref...
In this episode of the podcast, Mitch opens up about his recent encounters with failure in the creative industry. He candidly shares the emotional and financial impact of losing two major projects, totaling over $200,000, and how these setbacks have affected his business. 00:00 Introduction to the topic of failure 01:01 Personal experience with recent project losses 04:05 The importance of trying despite the risk of failure 06:40 Three lessons learned from failure 15:49 Conclusion and final ...
Mitch Thayne sits down with Danny Garcia to explore their creative journey and the vibrant culture at FilmLaab. Danny shares his bold transition from law enforcement to filmmaking, driven by a passion for creativity and storytelling. The conversation highlights the significance of pre-production, using their work on the Spylt commercial as a case study, showcasing how meticulous planning enhances on-set innovation. This episode was filmed on January 24th, 2025. ~ https://www.instagram.com/m...
In this episode of PMoP, The FilmLaab Podcast, host Mitch and his business partner Mike Avery dive into the art of selling creative services, focusing on video production and marketing. They share practical strategies for attracting clients, generating leads, and closing deals, offering valuable insights for creative entrepreneurs aiming to expand their businesses. Listeners will learn about building a personal brand for lead generation, with Mike highlighting the importance of networking an...
In this episode of the podcast, Mitchell Thayne, founder of FilmLaab, shares his insights on maintaining motivation as a creative professional in a competitive industry. Drawing from personal experiences, Mitchell offers practical advice to help viewers avoid burnout and succeed as creative entrepreneurs. Viewers will learn about the importance of defining and revisiting their "why," celebrating small wins, and focusing on unique strengths. Mitch emphasizes the value of surrounding oneself w...
This episode takes us on a thrilling journey as we delve into the world of content creation, advertising, and the art of storytelling with the innovative Mitchell Thane, creator of Film Lab Rats. We pull back the curtains to reveal the essence of top-tier, branded content and how brands like Sephora are using it to navigate the AI-driven digital marketing landscape. Mitchell shares priceless insights into the potency of short-form content and the power of storytelling in fostering brand loyal...
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