The Most Incredible Marketing Show Ever!

In this 40th installment of "The Most Incredible Marketing Show Ever," your host, Craig Valine, is joined by marketing expert Dan Cricks to discuss how you can make the holiday season the most profitable time of the year for your business. In this episode, we'll explore a range of actionable strategies to boost your holiday sales, from crafting custom Thanksgiving cards to irresistible Black Friday offers that capture customer interest. Dan will share insights on creative holiday-themed campaigns and the importance of planning your marketing activities well in advance. We'll also delve into leveraging unique holidays, like Veterans Day, National Popcorn Month, and even local celebrations, to stand out from your competitors. Whether you're considering gift certificates for your auto repair shop or looking to appreciate your customers with Thanksgiving promotions, this episode is packed with valuable tips to make the most of the upcoming holiday season. Stay tuned for some fantastic marketing inspiration and practical advice to enhance your seasonal sales and customer engagement. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Certified IBA for the Los Angeles Area, CA) - www.CraigValineMarketing.com Dan Cricks (former Certified Dan Kennedy Certified IBA from Cleveland, OH) - www.GreatResultsMarketing.com

Are you tired of stagnant growth and looking for innovative ways to boost your business? Our host, Craig Valine, sits down with marketing powerhouse Richelle Shaw to uncover the secrets behind successful referral partnerships and personalized marketing strategies. 🎙 What's Inside: How to utilize referral partners to enhance your business growth. The art of personal connection through unique and memorable gifts. Customized communication techniques that value your referral partners as friends. Proven marketing strategies targeting high-net-worth neighborhoods and optimizing content for omnipresence. Overcoming the challenge of time management with effective outsourcing and automation tools. 💼 Why Listen? With over 27 years in the marketing field, Craig Valine shares insights on mastering one marketing strategy at a time and harnessing the power of both online and offline efforts. Learn from real-life case studies that transformed business trajectories. 📦 SPECIAL GIVEAWAY: We're offering a FREE Gift Pack for our listeners! 🎁✨ Packed with valuable resources to help implement these strategies and take your business to the next level! 👉 Don’t miss out! Tune in now and transform your marketing game! Visit our website for your FREE gift pack: www.MostIncredibleMarketingShowEver.com

Hey marketers and business owners! Are you tired of seeing lackluster results from your advertising efforts? In this episode of The Most Incredible Marketing Show Ever! with host Craig Valine and guest Dan Cricks, a fellow expert on direct response marketing, we covered in detail the seven essential elements that transform your marketing and advertising strategies. Remember, focus on your ideal client, create compelling offers, and avoid broad advertising. Clear instructions and deadlines are crucial. Track your ads for effectiveness and never be boring! 🔑 Key Highlights: 🎯 Target Audience Relevance: Tailor your messages to speak directly to your target audience. A chiropractor, for example, might focus on pain relief for those over 50, addressing a specific need that resonates. 💡 Effective Communication & Clear Instructions: Remember, your audience might prefer tangible over digital. Use personalized language and offer clear, multiple ways to respond—like QR codes, which have gained traction especially during COVID-19. 🎁 Compelling Offers & Engagement: Your offers must be enticing and timely to prompt immediate action. Whether it's through special discounts or bundling deals, adding value to the customer's experience is crucial. Also, engagement isn't limited to online interactions—being active in the community can build deeper loyalty and trust. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Dan Cricks (former Certified Dan Kennedy IBA from Cleveland, OH)

In this episode of The Most Incredible Marketing Show Ever with host Craig Valine and guests Richelle Shaw, Chuck Trautman, and Ben Thole, we tackled some hard-hitting marketing myths. We debunked the idea that a shiny new tactic will solve your problems, and we clarified the real value of branding. We also emphasized the goldmine that is your existing customer base and why diversifying your marketing tactics is crucial. Whether it's direct mail, social media, or webinars, diversity creates stability. 💡 Here are 3 key takeaways from this episode: Foundation Before Function: Myth: "Any new marketing tactic will work." Truth: If you haven’t figured out how to make simple marketing work—like selling on a call—no tactic (whether it’s TikTok or Facebook Ads) will save you. Always ensure your foundational strategies are solid before jumping into new avenues. The Real Value of Branding: Myth: "Branding doesn't matter at all." Truth: While direct response marketing is crucial, branding plays a significant role in building long-term loyalty and personality-driven marketing. Balance direct response with branding to create a loyal customer base. Maximize Existing Clients: Myth: "You need new customers to grow your business." Truth: Your existing customers are gold mines. It costs significantly less to get more business from existing clients than to acquire new ones. Strategies like VIP groups, unexpected gifts, and new product lines can boost your business growth more quickly and cost-effectively. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------

Welcome to "The Most Incredible Marketing Show Ever!". In this episode, our host, Craig Valine is diving deep into the world of marketing with a special focus on why small businesses should embrace direct response marketing over traditional methods. Joining Craig is the insightful and talented Dan Cricks, a seasoned expert in direct response marketing and business coaching. Dan will be sharing some incredible success stories, including one where a voice broadcast campaign filled a client’s schedule and generated $25,000 in just one day! They’ll discuss the power of creating urgency through limited-time promotions, the importance of tailoring your message to a specific audience, and the elements that make direct response ads irresistible. They'll also highlight the key differences between direct response and traditional marketing, addressing the benefits of quick action versus long-term brand awareness. 🔑 Three Key Takeaways: 1. Success with Voice Broadcast: Hear Dan Cricks' incredible story of filling a client's schedule and raising $25,000 in a single day using voice broadcast—proof of what targeted direct response can achieve. 2. The Power of Urgency: Learn why creating urgency through limited quantities or time-bound promotions can dramatically boost response rates. Dan explains how a clear deadline can drive engagement and rapid action. 3. Specific Audience Targeting: Discover the importance of addressing a well-defined audience and creating compelling, irresistible content that speaks directly to their needs. Craig and Dan illustrate this with practical examples from various media channels. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Dan Cricks (former Certified Dan Kennedy IBA from Cleveland, OH)

Welcome to "The Most Incredible Marketing Show Ever!". In this episode, our host, Craig Valine, is joined by a special guest, Mark Imperial, a former certified independent business advisor for the Chicago area, and an expert in positioning oneself as an authority in any field. In this episode, titled "How to Build Trust and Credibility: Being Known as The Authority in Your Field of Expertise", we dive deep into the critical importance of authority in business. Craig and Mark discuss why positioning yourself as an authority is essential, especially in today's fast-paced world where gaining attention and trust can be challenging. They explore one of the most powerful tools for establishing authority—a book. Mark reveals his secrets on how a book can act as a "master key" to open doors to countless opportunities, from attracting high-quality leads to gaining media and speaking engagements. They also touch upon advanced strategies to maximize the impact of your book, including using it to fuel referrals and build a stronger business community. 🔑 Three Key Takeaways: 1. The Power of a Book: Mark emphasized that having a physical book, not just an e-book, can significantly elevate your status. A book acts as a master key, opening doors to countless opportunities and setting you apart as an expert in your field. 2. Leverage Your Book for Media and Speaking Opportunities: Send your book along with a personalized cover letter to local media, trade associations, and other community organizations. This simple strategy can lead to media features and speaking engagements, positioning you as a go-to authority. 3. Maximize Referrals with Your Book: Arm your clients and referral partners with your book. Equip them with the knowledge and tools to refer you confidently, ensuring your message is shared accurately and passionately. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Mark Imperial (former Certified Dan Kennedy IBA from Chicago/NW Suburbs, IL)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we're diving into the world of marketing with a twist—specifically, how to implement Dan Kennedy's marketing style on social media. Joining our host, Craig Valine, is the esteemed Richelle Shaw, author of the "Million Dollar Equation" and a master in the art of making money through savvy marketing strategies. Also in this episode, we explore insights from Kim Walsh Phillips' "No BS Marketing for Social Media" and discuss crucial strategies for understanding your ideal market using Facebook insights. You'll learn how to navigate Facebook's vast data resources, create engaging content through shameless self-promotion, and master the delicate balance of being authentic while connecting with your audience. Richelle shares real-world examples, from her clients' successes to personal stories of using social media to foster genuine connections and overcome objections. Whether you're looking to personalize your marketing strategy or harness the power of data mining for retargeting ads, this episode is packed with actionable tips and inspirational stories to elevate your social media game. 🔑 Key Takeaways: ** Leverage Big Data for Targeting: Use Facebook insights and data mining techniques to confirm or deny your theory about your ideal customer. Know your audience inside out to tailor your marketing strategies effectively. ** Craft the Right Message: Understand the importance of shameless self-promotion, showcasing who you are, and serving your audience. Be authentic, polarizing, and connect with your followers through impactful stories and testimonials. ** Personal Connection & Storytelling: Personalize your marketing approach by sharing your stories and experiences. Whether it's about overcoming a challenge or celebrating a milestone, authentic stories foster deeper connections and engagement with your audience. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Richelle Shaw (former Certified Dan Kennedy IBA from Las Vegas, NV)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, I sat down again with my friend Dan Cricks to dive into Dan Kennedy's "No BS Rules for Marketing Success - Part 2." In this episode, we'll discuss the art of writing compelling, story-driven ads, the critical importance of tracking and measuring your campaigns, and why small adjustments can lead to significant impacts. Dan will share success stories from his marketing company, Results Marketing, and valuable insights on effective follow-up strategies that ensure no customer slips through the cracks. Get ready to learn about the tried-and-true marketing rules from Dan Kennedy's playbook and how to apply them to achieve measurable results in your business. We'll also be discussing the importance of clear customer engagement instructions, the necessity of relentless follow-up, and the invaluable role of professional copywriting. 🔑 Here are three key takeaways from our conversation: 1. **Story-Driven Ads Drive Results:** Mail order ads written like stories and advertorials can captivate your audience and guide them through a seamless sales process, whether you’re using traditional mail or digital platforms like social media and email marketing. 2. **Persistence and Follow-Up:** Effective marketing doesn’t stop after the first contact. Dan Cricks shared a compelling example of a multimedia follow-up campaign that spanned 6 months and delivered a significant ROI for a client. Persistent follow-up—across multiple channels—is key to finding the right offer that resonates with your audience. 3. **Direct Marketing Rules:** Dan Kennedy’s direct marketing principles are more relevant than ever: - There must always be an offer. - Provide clear reasons to respond immediately. - Include precise instructions on how to respond. - Measure and track results rigorously. - Follow up consistently—ideally 12 to 15 times! And that's just the tip of the iceberg! We also discussed the critical importance of strong sales copy, the value of acquiring detailed customer information, and tailoring your marketing efforts to achieve direct, measurable results. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Dan Cricks (former Certified Dan Kennedy IBA from Cleveland, OH)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, I sat down with my friend Dan Cricks to dive into Dan Kennedy's "No BS Rules for Marketing Success." We emphasize the crucial need for tracking and measuring ad effectiveness, especially for small businesses with tight budgets. Discover how clear calls to action and unique selling propositions can naturally build your brand. Learn why immediate responses, tailored communication, and accountability in marketing can transform your business. Don’t miss our deep dive into the first rule: every marketing effort must include a compelling offer. Join us and take your marketing game to the next level! 🔑 **Here a Few of the Many Key Takeaways:** - 📊 **Track Everything:** Monitoring and measuring your ad campaigns is crucial. It helps identify what is working and what isn’t, allowing you to redirect resources to the most profitable channels and avoid costly mistakes. - 📞 **Immediate Call-to-Action:** Every marketing effort must include a clear offer and a compelling reason to respond immediately. Offering bonuses for early responders or creating urgency with limited-time offers can significantly boost engagement. - 🌟 **Unique Selling Proposition (USP):** Building a brand naturally stems from a powerful USP. A strong USP not only draws in customers but also resonates with their needs and desires, creating a lasting impact. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Dan Cricks (former Certified Dan Kennedy IBA from Cleveland, OH)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we explore the pivotal role of strategic business partnerships. Joining us is Richelle Shaw, a Dan Kennedy certified business advisor and author of the Million Dollar Equation series, soon to release her new book, Million Dollar Partnerships. Richelle shares her expert insights on rapidly acquiring customers by partnering with non-competing industries. She guides us through her accelerator kit, revealing top venues for finding ideal partners, such as high-end charity events and local chambers of commerce. We'll unpack the essential elements of successful partnerships—clear communication, defined roles, and strategic alignment—illustrated by Richelle’s real-world successes and lessons learned. She also emphasizes the importance of being seen as an authority in your field to attract valuable partnerships. 🔑 **3 Key Takeaways:** 1. **Non-Competing Partnerships:** - Discover how partnering with businesses in non-competing industries can create a powerful synergy that opens up new customer bases and growth opportunities. 2. **Five Best Places to Find Partners:** - Richelle lists higher-end charity events, mastermind groups, industry events, events outside your industry, and local chambers as the top spots to identify and connect with potential partners. 3. **Understanding Roles and Responsibilities:** - Learn the essential elements of a great partnership, including clear communication, defined roles, and a mutual path to success, to avoid miscommunications and ensure fruitful collaborations.

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of testimonials with expert insights from Steve Sipress, Mark Imperial, and Richelle Shaw. We cover how to effectively gather and use testimonials to build credibility, even if you're just starting out. Learn actionable strategies like using emotion, creating frameworks, and running special offers to get those powerful endorsements. Don't miss this episode if you want to supercharge your marketing efforts! 🔑 **Key Takeaways:** 1. **Structure is Key**: 🧩 - Use a proven framework to guide your testimonials. Mark Imperial suggests asking specific, emotion-driven questions to uncover the "hero's journey" of your clients. 2. **Ask at the Right Moment**: ⏰ - The best time to gather testimonials is when your clients are most excited and emotionally invested. As Richelle Shaw points out, capturing feedback at moments of high satisfaction ensures authentic and impactful testimonials. 3. **Make it Easy and Reciprocal**: 🤝 - Simplify the testimonial process and offer something in return. Steve Sipress recommends giving a free product or service to gather initial testimonials. It encourages participation and showcases your credibility. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs) Richelle Shaw (former Certified Dan Kennedy IBA from Las Vegas, NV)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creating a Unique Selling Proposition (USP) for your business. Our expert panel, including Richelle Shaw, Steve Sipress, and Mark Imperial, break down what makes a USP truly unique and how it differentiates you from competitors. From using exclusive words like "only" and "first" to simple guarantees such as answering the phone, our discussion provides practical tips to stand out in any industry. ### ✨ Key Takeaways from Episode 029: 1. **Understanding USPs**: Richelle Shaw breaks down what a USP is and why it's crucial for your business success. Learn how to pinpoint what makes you *freaking unique!* 2. **Avoiding Common Pitfalls**: Mark Imperial and Steve Sipress highlight what a true USP is not and the dangers of generic claims like "quality service" or "locally owned." 3. **Real-Life Examples**: Hear stories from the trenches, like how Domino's Pizza revolutionized the industry with their "30 minutes or less" guarantee. 4. **Practical Tips & Strategies**: From using exclusive words like "only" and "first," to adopting unique titles like "renegade" or "king," our panel offers actionable insights. 5. **Inspiring Success Stories**: Discover how businesses have skyrocketed their growth by implementing unique guarantees and promises that truly resonate with their audience. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs) Richelle Shaw (former Certified Dan Kennedy IBA from Las Vegas, NV)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine and guest experts Steve Sipress and Joe Norcott. Today, we delve into the art of injecting personality into your marketing efforts. Drawing from their extensive experience and insights rooted in the teachings of the legendary Dan Kennedy, the panel shares compelling anecdotes and actionable strategies. They'll explore the significance of developing a strong personality or character for your brand, the power of origin stories, and even how to leverage everyday characters to create meaningful connections with your audience. If you're looking to make your marketing efforts stand out and resonate on a deeper level, this is an episode you won't want to miss! Tune in and discover how to transform your business by bringing personality to the forefront. 🎙️ **Three Key Takeaways:** - **Develop and Share Your Origin Story:** - Just like superheroes, your business has an origin story. Sharing it repeatedly helps create a strong, memorable connection with your audience. As Steve Sipress explains, an effective origin story can transform your marketing narrative. - **Create Relatable Characters:** - If you're not comfortable being the face of your business, create characters or personas that share your values and stories. Whether it's a beloved employee, a family member, or even a pet, characters can help bridge the gap between your brand and your audience. - **Consistency is Key:** - Consistently sharing your stories and personalities builds familiarity and trust. Craig Valine's story of finding a Dan Kennedy book for a buck became a cornerstone of his marketing approach because he told it over and over, allowing his audience to connect deeply with his journey. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Joe Norcott (Former Dan Kennedy Certified IBA for Boston/South, MA

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dove deep into building a loyal customer base. Our experts, Steve Sipress and Joe Norcott, shared game-changing insights on treating customers like family. It's all about personal connections, memorable experiences, and showing genuine care. From community-building strategies to remembering important personal details, it's these small gestures that lead to big loyalty and referrals. Check out the full episode for actionable tips that'll transform your customer relationships. . 📣 Key Takeaways: 1. **Genuine Care and Personal Touch:** - Our guest Steve Sipress stresses the importance of loving your customers like family. - Collect personal information, celebrate birthdays, and send thoughtful gifts to make your customers feel valued and appreciated. 2. **Community Building:** - Joe Norcott highlights the power of fostering a community. - Create a sense of belonging through events, toast moments, and regular interactions. This not only improves customer loyalty but also enhances their overall experience. 3. **Consistent Engagement:** - Craig Valine shares insights on maintaining constant engagement with your customer base. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Joe Norcott (Former Dan Kennedy Certified IBA for Boston/South, MA

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we discuss a powerful strategy in the marketing world—takeaway selling. Joined by esteemed guests Chuck Trautman, Steve Sipress, and Mark Imperial, all certified by the legendary Dan Kennedy, we delve into how businesses can create demand and boost sales using this technique. From making scarcity work in your favor to the importance of creating believable and ethical scarcity, our experts share real-world examples and strategies that you can implement immediately. Plus, we explore the benefits of offering gifts with purchases, how to effectively add bonuses, and other marketing secrets that can transform your business. 🎯 **3 Key Takeaways:** 1. **Scarcity Drives Demand**: - As Chuck Trautman highlighted, using scarcity through limited quantities or time-bound offers creates urgency. For example, "Only 10 items left—buy now!" makes customers act quickly to avoid missing out. 2. **Lead Flow is Essential**: - Steve Sipress emphasized that confidence in takeaway selling stems from having a steady flow of leads. When you’re not desperate for a singular sale, you can politely take the sale away, which paradoxically draws the customer closer to the purchase. 3. **Ethical Scarcity**: - Mark Imperial pointed out the importance of keeping scarcity believable and ethical. Whether it’s limiting spots in a workshop because you genuinely want better interaction or using deadlines inherent to the product, ensuring your scarcity tactics are credible will keep customers’ trust. Whether you're just starting out or looking to refine your current approach, this episode is packed with actionable strategies to elevate your marketing game. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the power of positioning in marketing with our esteemed panel of experts: Mark Imperial, Steve Sipress, and Chuck Trautman. Guided by the legendary Dan Kennedy's principles, they share invaluable insights on how positioning can transform your business into the obvious choice for your target customers. Topics include: - The significance of positioning and how to assert yourself as an industry authority. - Real-life examples of successful positioning strategies such as writing books or crafting a unique methodology. - The concept of creating a "category of one" to stand out in competitive markets. - The importance of referrals, word-of-mouth, and pre-framing in building a powerful brand presence. - Effective marketing methods to ensure you are omnipresent and memorable. Whether you're just starting out or looking to refine your current approach, this episode is packed with actionable strategies to elevate your marketing game. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the world of direct mail marketing with our expert panel of Dan Kennedy-certified independent business advisors. Joining Craig are Steve Sipress, Chuck Trautman, and Ben Thole, who share invaluable insights and strategies for leveraging direct mail to achieve significant results for small businesses. We'll explore best practices, including the importance of targeting, crafting irresistible offers, and executing multi-step campaigns. Plus, we'll discuss the impact of political mail season and hear about some of the most memorable direct mail pieces that have stood out. Whether you're a seasoned marketer or just starting out, this episode is packed with tips and recommendations to boost your marketing efforts using direct mail. As always, we promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com 💡 **Key Takeaways:** - **Stand Out with Creative Direct Mail:** As Chuck Trautman highlighted, using unique and memorable elements in your direct mail pieces can significantly increase open rates and engagement. From bulky objects to crafty envelope designs, make your mail impossible to ignore! - **Execute a Campaign, Not a One-Off:** Steve Sipress emphasizes the importance of a multi-step campaign. An isolated direct mail piece might go unnoticed, but a well-planned sequence creates multiple touchpoints, enhancing the likelihood of conversion. - **Use Your Existing Customer Base:** Ben Thole advises starting with your current customer list. These are individuals who already trust and value your brand. Engage them through direct mail to boost repeat purchases and loyalty before expanding to new prospects. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) #marketingmyths #directmail #marketingtactics #marketingthatworks

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" This episode dives into how intense enthusiasm can transform your business success and offers practical tips for cultivating that enthusiasm. We also explore the concept of outrageous advertising, inspired by Bill Glaser’s iconic work, and discuss real-life examples of how it has been effectively used by small business owners. Whether you’re looking to reignite your passion or find innovative ways to stand out, this episode is packed with valuable insights to apply immediately to your business. We promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com 💡 **Key Takeaways:** - **Harness Enthusiasm for Success:** Intense passion for your business can significantly boost your success. Enthusiasm is contagious—it excites customers and invigorates your team. Find what gets you excited and let that energy permeate your business. - **Utilize Outrageous Advertising:** Stand out by being unconventional and attention-grabbing in your marketing. Whether it's through extraordinary visuals, audacious offers, or piggybacking on trending topics, don’t shy away from pushing the envelope. - **Leverage Your Origin Story:** Crafting and sharing your origin story can create a strong connection with your audience. It adds drama and relatability to your marketing, making it more engaging and memorable. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) #marketingmyths #marketingtactics #marketingthatworks #outrageousadvertising

Welcome to another episode of The Most Incredible Marketing Show Ever! Hosted by Craig Valine, this episode features an enlightening discussion with Dan Kennedy certified business advisors, Dan Cricks and Steve Sipress, as well as marketing expert Ben Thole. This week, our panel dives into the latest news headlines and explores how innovative business strategies can revolutionize industries. Tune in to discover how you can apply these insights to your own business and thrive in today's competitive market. In This Episode: Chipotle's Subscription Service: Learn about Chipotle's new pilot subscription model and its potential to drive customer loyalty and predictable revenue. Extended Appliance Warranties: Understand the strategic move by manufacturers to offer longer warranty periods and how it can build consumer trust. Return to Human Customer Service: Discover why some companies are moving away from chatbots and prioritizing human interactions for better customer satisfaction. What to Listen For: Importance of Continuity Income: Dan Cricks explains the critical role of continuity income in business and shares real-life examples from the auto repair industry. Psychology of Membership: Steve Sipress discusses the power of creating a membership mindset among customers and how it can enhance loyalty and sales. Innovative Recurring Revenue Models: Insights into unique and effective recurring revenue models across various industries, including a surprising application in the funeral business. Join us every Thursday for new episodes packed with actionable marketing strategies and expert advice. Don’t forget to subscribe and hit the notification bell so you never miss an episode! Subscribe to our channel and get your free gift pack from our expert panelists at mostincrediblemarketingshowever.com. In this episode, experts featured: * Craig Valine * Dan Cricks, * Steve Sipress * Ben Thole

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Chuck Trautman, and Ben Thole, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We debunked the idea that a shiny new tactic will solve your problems, and we clarified the real value of branding. We also emphasized the goldmine that is your existing customer base and why diversifying your marketing tactics is crucial. Whether it's direct mail, social media, or webinars, diversity creates stability. Prepare for an enlightening discussion on the importance of targeting the right audience, adding real value to your offerings, and maintaining frequent and engaging client communication. We promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com **Here's a Sneak Peek of What We Discussed:** 🔍 **Richelle Shaw** kicked things off by challenging the notion that every new tactic (like TikTok or Facebook Ads) will inherently work for your business. She emphasized the importance of having a solid foundation before jumping into any new marketing platform. 🔍 **Ben Thole** explored myths around branding. He stressed that while direct response is crucial, it should be balanced with branding to build long-term loyalty and a solid customer base. 🔍 **Chuck Trautman** busted the belief that acquiring new customers is the only way to grow. He highlighted how focusing on existing clients, securing referrals, and reconnecting with lost customers are often more cost-effective and quicker methods to boost your business. 🔍 **Craig Valine** addressed the classic "but my business is different" myth, reinforcing that universal marketing principles apply across all industries. Adjusting strategies to fit specific circumstances is key. 🔍 **More Mythbusting!** From the misconceptions around "having to be on social media" all the time to the idea that "direct mail is dead," we left no stone unturned. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) #marketingmyths #marketingtactics #marketingthatworks