Welcome to another episode of The Most Incredible Marketing Show Ever! Hosted by Craig Valine, this episode features an enlightening discussion with Dan Kennedy certified business advisors, Dan Cricks and Steve Sipress, as well as marketing expert Ben Thole. This week, our panel dives into the latest news headlines and explores how innovative business strategies can revolutionize industries. Tune in to discover how you can apply these insights to your own business and thrive in today's competitive market.

In This Episode:

• Chipotle's Subscription Service: Learn about Chipotle's new pilot subscription model and its potential to drive customer loyalty and predictable revenue.


• Extended Appliance Warranties: Understand the strategic move by manufacturers to offer longer warranty periods and how it can build consumer trust.


• Return to Human Customer Service: Discover why some companies are moving away from chatbots and prioritizing human interactions for better customer satisfaction.

What to Listen For:

• Importance of Continuity Income: Dan Cricks explains the critical role of continuity income in business and shares real-life examples from the auto repair industry.


• Psychology of Membership: Steve Sipress discusses the power of creating a membership mindset among customers and how it can enhance loyalty and sales.


• Innovative Recurring Revenue Models: Insights into unique and effective recurring revenue models across various industries, including a surprising application in the funeral business.

Join us every Thursday for new episodes packed with actionable marketing strategies and expert advice. Don’t forget to subscribe and hit the notification bell so you never miss an episode!

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In this episode, experts featured:

* Craig Valine

* Dan Cricks,

* Steve Sipress

* Ben Thole