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Chaos to Conversions: A Podcast on Launching and Email Marketing
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Chaos to Conversions: A Podcast on Launching and Email Marketing

Author: Melanie Battistelli, OBM and Branda Villacob, Copywriter

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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 


Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.


Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 


Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.


14 Episodes
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In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often offer valuable strategies, their advice is not always tailored to individual needs and can be overpriced. They stress the importance of adapting advice to one's unique business circumstances and taking actionable steps.Tune in as they discuss:The concept of "big name gurus" in the online business...
In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!Tune in as Branda discusses:The qualifier: learning how to...
In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life in...
In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia discusses her course launch experiences, the power of beta launches, the importance of feedback, and the transformative impact of strategic suppor...
In the episode, hosts Branda and Melanie dive into the realm of client mishaps and tough lessons learned. From botched projects to mismatched expectations, they share real stories from service providers in the online business world. With humor and honesty, they explore the ups and downs of navigating client relationships and offer insights on setting boundaries and communicating expectations upfront. Join them as they provide practical, no-BS strategies for growth and share relatable experien...
In this episode, Branda delves into the intricacies of hiring a copywriter, offering insights into the essential considerations when seeking professional writing assistance. From understanding the role of a copywriter to preparing your business for collaboration, Branda navigates through the process with expertise. Additionally, she provides valuable guidance on setting reasonable expectations for working with a copywriter, ensuring clarity on the roles and responsibilities involved. Tune in ...
In this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie offers practical strategies to navigate the ups and downs of online business. Get ready to learn how to shift your mindset, streamline your launch process, and create engaging content to drive success in your entrepreneurial journey.Tune in as Melanie discusses:Importance of having the right mindset ...
In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully. Join them as they share invaluable tips to take your business from chaos to conversions.Tune in as we discuss:Importance of a pre-launch strategy...
In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's and don'ts for effective email marketing between launches. From utilizing data to teasing upcoming offers and promoting waitlists, she offers actiona...
In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the game-changer your online business needs!Tune in as Melanie discusses:Differences between various online business offerings, such as webinars and wo...
In the episode, hosts Branda and Melanie delve into the critical importance of market research for online business success. They explore various methods for conducting effective market research, including surveys, social media polls, and client interviews. Emphasizing the need to understand audience preferences and pain points, the hosts provide practical strategies for utilizing market research findings to tailor messaging across platforms such as websites, emails, and social media. Tune in ...
In this episode, Branda delves into the often murky waters of email marketing consistency. Have you ever wondered what "staying consistent" with emails really means? Branda cuts through the noise to provide actionable insights on how often you should be emailing your list and why consistency matters now more than ever, especially with recent changes to Gmail and Yahoo. Tune in as Branda discusses:Consistency in email marketing and making it work for youMinimum recommended frequency for e...
What If No One Buys?

What If No One Buys?

2024-03-0515:03

In this episode, Melanie takes the helm to tackle a common fear among online business owners: the dreaded launch flop. If you’ve ever launched a course or membership (or thought of launching one), she understands your concerns, especially the fear of "What if no one buys?" Melanie shares invaluable insights on testing your offer, pinpointing your unique selling point, and conducting effective market research. Tune in as Melanie discusses:Importance of testing your offer before launching ...
In the episode, hosts Branda and Melanie dive into the importance of setting business goals and crafting a solid plan to achieve them. They discuss the challenges of balancing personal and professional priorities, offer insights into effective goal-setting strategies, and share their own experiences in navigating the chaotic world of entrepreneurship. Throughout the episode, listeners are encouraged to reflect on their own planning styles and consider actionable steps to drive their businesse...
Wondering why your last launch was a flop? Totally lost about what to write in your welcome sequence? Confused about whether or not it's time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they're getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you'll ga...
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