In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro, this episode arms you with fresh insights and practical tips to make your next launch a head-turning success.

Tune in as they discuss:

1. Using bonuses during a launch and psychological impact on buyers. 
2. Differences between live launches vs. evergreen launches.
3. Importance of incorporating the audience's own words and phrases in marketing materials.

Mentioned in the episode:

• Launch Email Swipe Files: https://www.therelevantcollective.com/launch-copy-swipes
• Melanie's Launch Resources: https://duxburydigital.co/resources

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective