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FOREVER. BETTER: GREEN FLAGS

FOREVER. BETTER: GREEN FLAGS

Author: PUMA

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Maya Le Tissier, Man United captain and Lioness, Oli Bromfield, fashion and lifestyle Guru, and Moses Duckrell, pro-footballer turned content creator, are on a mission to become more climate-conscious – because caring for the planet is the ultimate green flag… right? 

 

Welcome to Green Flags, a FOREVER. BETTER podcast by PUMA. Each week, they’ll take on unexpected challenges to show you how small changes in your everyday life can add up to a big difference for the planet.

 

Think generating your own electricity for a day or turning trash into wearable treasure – every challenge is rooted in five key areas of sustainability inspired by PUMA’s Vision 2030 Sustainability targets. And while they’re racing to outdo each other, you’ll pick up tips and ideas to bring into your own life.

 

So, get ready for some friendly competition as our hosts try to score the most points and win the Green Flags trophy. 

 

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.


16 Episodes
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Could you turn your trash into streetstyle look? It’s the final episode of Green Flags and the competition stakes are higher than ever. Who will be crowned the ultimate Green Flag champion? But before we get to the awards, the hosts have one last challenge. Andrew Burgess, one of PUMA’s Voices of a RE:GENERATION, tasks Maya, Oli, and Mo with creating a killer outfit for the awards ceremony—using only materials that would otherwise go to waste. Who will rise to the occasi...
Can you really power your phone with a potato? In this episode, PUMA challenges Maya, Oli, and Mo to see if they can generate their own electricity. But here’s the twist: some of their equipment is a little… unconventional. The host who generates the most watts will take home this week’s Green Flag. As they battle it out, the hosts also dive into the bigger picture of renewable energy. While individuals can easily switch to renewable providers at home, brands face a tou...
LESSONS IN LEATHER

LESSONS IN LEATHER

2024-12-0520:261

Do you have a favourite pair of shoes? What memories do you associate with them?This week, Maya, Oli, and Mo open their kicks cupboard and invite you all to walk a mile in their shoes – sharing stories that span from the hallowed turf of Wembley Stadium to cherished heirlooms—and even a nod to Rihanna herself.But it’s not all nostalgia! Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, shakes things up with a healthy dose of competitive spirit — challenging the hosts to a quiz about ...
THE WARDROBE REVIVAL

THE WARDROBE REVIVAL

2024-11-2816:594

Ever wondered how to smooth out pesky creases in your favourite sneaks? Or just how long clothes takes to decompose?This week on Green Flags, PUMA challenges Maya, Mo, and Oli to rescue an old fit or pair of kicks and bring them back into their wardrobe rotation. It’s all about making what’s old new again—and earning a green flag along the way.As the hosts show off their rescued pieces, they dive into the concept of circularity in sportswear and fashion. Circularity means taking fewer resourc...
THE CARBON CRUNCH

THE CARBON CRUNCH

2024-11-2122:39

For the first Green Flags challenge, PUMA surprises Maya, Oli, and Moses by asking them to crunch the numbers on their daily greenhouse gas emissions. Spoiler alert: the results might just make you rethink your morning routine!With help from Luke Jacque-Rodney—one of PUMA’s Voices of a RE:GENERATION—the hosts begin to uncover the real impact of their everyday choices on the planet. Along the way, they also explore the steps PUMA has already taken to reduce its own greenhouse gas emissions.Eve...
Maya Le Tissier, Man United captain and Lioness, Oli Bromfield, fashion and lifestyle Guru, and Moses Duckrell, pro-footballer turned content creator, are on a mission to become more climate-conscious – because caring for the planet is the ultimate green flag… right? Welcome to Green Flags, a FOREVER. BETTER podcast by PUMA. Each week, they’ll take on unexpected challenges to show you how small changes in your everyday life can add up to a big difference for the planet. Think ...
In this episode, Head of Knowledge Exchange at the Centre for Sustainable Fashion Monica Buchan-Ng speaks with PUMA’s Chief Sourcing Officer, Anne-Laure Descours about factory worker’s working conditions in the textile industry. They also discuss what progress has been made since the tragic incident at Rana Plaza ten years ago.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Health and Safety.Ensuring...
Malaysian-based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity. —------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of...
US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry. —------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Product. The PUMA Environmental Profit and ...
Singapore-based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever ok to use it and if there are alternatives that actually work.In the episode, Jordan quotes an article from the Washington Post. You can find that article here – https://www.washingtonpost.com/wp-dyn/co...
India based Environmental Activist Ripudaman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion. —------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Biodiversity. Many species, including plants, animals, bact...
Hong-Kong based Fashion Designer Bertha Shum is joined by Sectors Engagement Decarbonation Lead, Lindita Xhaferi-Salihu from the United Nations Framework Convention on Climate Change. Expect to hear discussions on whether radical collaboration is the answer to tackling climate change and how brands can be doing more to address the issue.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Climate Action.C...
US based Human Rights and Sociology Student Amina Shakeel talks with Chief of Staff and Director of Engagement Shelly Han from the Fair Labour Association (FLA). Join them both in conversations touching on the challenges faced by migrant workers in the textiles industry and hear what’s being done by the FLA, as well as brands, to create a fairer labour market in the global south.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode foc...
US-based fashion designer and upcycler Andrew Burgess chats with PUMA’s Senior Manager, Corporate Strategy, Simon Hessel, about upcycling materials and defining 'circularity', the role of brands vs shoppers in ensuring more sustainable fashion and how PUMA’s RE:FIBRE project is a step towards a better future.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Circularity. Circular fashion is about extend...
Germany based content creator Luke Jaque-Rodney interviews Klaas Nuttbohm, Implementation Director at ZDHC, an organisation that aims to reduce the fashion industry’s chemical footprint. They discuss how and why making fashion needs chemicals, and what they're doing to lead garment manufacturers towards better alternatives.—------PUMA has ten target areas, each with goals, that PUMA is striving to reach by 2025. This episode focuses on the target area of Chemicals.Chemicals are a crucial comp...
US-based community organiser Anya Dillard meets PUMA’s Teamhead Social Sustainability, Viola Wan to learn more about the challenges garment factory workers face. They also discuss the responsibilities of brands towards women working in their partner factories and what they’re doing to ensure greater gender equity.—------PUMA has ten target areas, each with goals, that PUMA is striving to reach by 2025. This episode focuses on Human Rights. Human rights in the apparel and footwear industry and...