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In this episode, Emma welcomes Christina Lenkowski, founder of Publicity by Christina. This episode dives into the world of podcast pitching, sharing valuable tips for entrepreneurs looking to expand their reach through podcast appearances. Christina recounts her journey in the PR and marketing world, emphasizing the importance of aligning podcast appearances with business goals. The conversation covers the power of podcasting in building trust, the significance of being authentic, and practical advice on crafting effective pitches with compelling topics. Christina debunks common misconceptions, stresses the value of smaller niche shows, and encourages listeners to overcome mindset challenges associated with rejection and imposter syndrome, highlighting the potential business benefits of strategic podcast guesting. Listen in as we speak about: Pitching: An Art And A Necessity Trust Building Through Podcasting Size Doesn't Matter; Audience Does Breaking Through Fears   And much, much, more!   Connect with Christina:   Website   Instagram   Podcast Pitch Broker   VP Podcast Pitch Day   Let's Pitch Workshop     Connect with Ninety Five Media: Website  Instagram Need Support with Your Podcast? We've got you covered   Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In the landscape of digital marketing, video content remains a powerhouse. If you're building a brand and utilizing social media, especially TikTok, this episode is your go-to guide. In 2024, video content on TikTok is the fastest way to connect with your audience and boost brand reach. However, there are several pitfalls to navigate. In this episode, Emma dives into the top mistakes to avoid in order to achieve TikTok success. Listen in as we speak about: Professional Videography Cross-Posting Hashtag Hurdles Neglecting Community Building Ignoring Audience Feedback   And much, much, more!     Connect with Ninety Five Media: Website  Instagram Need Support with Your Podcast? We've got you covered   Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma explores the ongoing debate between organic and paid media in today's digital marketing landscape. Advocating for the foundational strength of organic marketing, Emma touches on its authenticity and brand reflection. She shares crucial warnings for those considering paid ads, highlighting the perpetual commitment and the need for incremental budget increases to sustain favorable analytics. With a strategic approach delineating phases for success in both organic and paid media, Emma encourages you to consider which avenue you want to take for optimal results in 2024 and beyond.   Listen in as we speak about: Organic vs. Paid Media The Pitfalls of Paid Ads Strategically Approaching Organic and Paid Media Looking Ahead to Success   And much, much, more!     Connect with Ninety Five Media: Website  Instagram Need Support with Your Podcast? We've got you covered   Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call   

In this episode,  Emma navigates the intricacies of social media marketing ROI. She emphasizes personalized goal-setting, introducing metrics like Reach and Engagement. This episode challenges the expectation of instant results, urging patience in the organic media process. Emma shares how to troubleshoot strategies, advocating for a data-driven approach and transparent communication within teams. Overall, her insights offer a concise roadmap for businesses aiming to measure and enhance their social media impact.   Listen in as we speak about: The Foundation of ROI The 3 Critical Social Media Metrics Realities of Social Media Marketing  Troubleshooting When Results Are Not As Expected   And much, much, more!     Connect with Ninety Five Media: Website  Instagram Need Support with Your Podcast? We've got you covered   Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In the fast-paced world of digital marketing, social media platforms have emerged as powerful tools for businesses to connect with their target audience. In this episode, Emma shares valuable insights on how to leverage social media marketing to 3x your lead pool. With her expertise, she outlines a comprehensive strategy that covers Instagram, LinkedIn, and Pinterest, three platforms that can significantly impact your brand's online presence and conversion rates. Listen in as we speak about: Crafting a Strategic Social Media Plan The Power of Consistency: Executing Your Plan Nurturing Relationships and Generating Leads Platform Specific Strategies: Leveraging Instagram, LinkedIn, and Pinterest   And much, much, more!   Ready to schedule your content? Use our favorite tools! Later - to schedule content to Instagram, Facebook, LinkedIn, and TikTok Tailwind - to schedule content to Pinterest, plus get 1 month FREE with this link!     Connect with Ninety Five Media: Website  Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management