"I'm sorry, that price is for new customers only"
Update: 2025-10-19
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"I'm sorry, that price is for new customers only"
A guaranteed way to get my blood BOILING... 😡
In this snippet from my forthcoming book Retention First, I share the story of a completely fictional broadband company, called "Emerging Media", who decide to tax the loyalty of their best customers, and give the best offers to those people who've never spent a penny with them...
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