DiscoverThe Bad Pod, An Advertising Podcast"Learning along the User Journey" with Nathalie Huni, MD of Design at Wells Fargo
"Learning along the User Journey" with Nathalie Huni, MD of Design at Wells Fargo

"Learning along the User Journey" with Nathalie Huni, MD of Design at Wells Fargo

Update: 2024-10-28
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Our favorite stories: 

  • Trained as an industrial designer (furniture or automotive) but later found advertising
  • Global experience from Japan to France to The UK to NYC 
  • Horizontal education style and curiosity led to scores of career pivots
  • A lot of interviews, and because of the duality of my experiences, someone would tell me you're too much of this but not enough of this... Until I found a place that accepted me for me and service both sides of my experience: product and advertising - what they've done in the past hasn't worked and they are ready to try something new. 
  • On Wells Fargo - multiple signs pointing to potential success; leadership, resources, talent scoping...

Big moments from doing the work: 

  • Required reading: Banking on Joy
  • Covid-inspired: "there is no real safety-net, so if you lose your job, you're on your own... the anxiety level is enormous." - The idea of avoiding banking in personal life leading to the the insight that, banks are big, people are small. 
  • On researching Financial Services user journeys: looking at sports, dieting, cancer... where things are long and difficult, and easy to give up. 
  • Helping consumers feel like banking is attainable...like they're in control... valuable, empowered, confident - all emotional things. 

Career advice we'll live with: 

  • "In banking, people come from other banks so you're inherently different" - on confidence and knowing what you bring to the table - especially as an introvert 
  • "I grew up in a very international background... school... you have to make friends quickly, you have to learn the set of rules of the space you're in..." 
  • "For many years I tried to blend in and adjust to the environment, but there was a moment fairly recently that... I decided I didn't want to blend in anymore, this is me." 

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"Learning along the User Journey" with Nathalie Huni, MD of Design at Wells Fargo

"Learning along the User Journey" with Nathalie Huni, MD of Design at Wells Fargo

The Bad Pod, An Ad Pod