Multi-Cultural Marketing is Marketing with Suzie Bao
Update: 2024-06-03
Description
Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...
- Joy work; engaging career growth and creativity with a focus on multicultural representation
- Lessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad at
- Accelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces.
- Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line
- “It’s so nice to not be the only. I collaborate with clients that want to be a cultural icon.”
- Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing.
- Learning by osmosis: "I know how to be an Account person. I’m NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."
- “Account is a thankless role and people often don’t fully appreciate it until I leave”
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