"Make Skullcandy Win Again" - CEO Skullcandy Brian Garofalow
Description
Skullcandy… he reimagined it.
First week on the job at Skullcandy, Brian Garofalow scheduled a meeting called:
“Teach Brian how headphones work.”
Not a tech guy.
Not an audio engineer.
But a punk-rock marketer turned Silicon Valley founder turned private equity turnaround pro—
And the new CEO of Skullcandy.
What happened next?
He did the unthinkable...
🔥 Partnered with Bose—the supposed enemy.
🔥 Reintroduced Skullcandy to the world with a surprise drop in NYC.
🔥 Built a skate-ramp-in-the-office culture that people actually want to work in.
🔥 Launched the best-reviewed product in years… in just 4 weeks.
Oh—and he’s worn the same green sweater every day for 7 years to reduce decision fatigue.
(Steve Jobs would be proud.)
This episode is a masterclass in brand resurrection, strategic risk, and leadership that doesn't try to fit in.
💬 What brand do you think is overdue for a Skullcandy-style comeback?
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Follow Brian on LinkedIn: https://www.linkedin.com/in/brian-garofalow-02b7bb2/
Check out Skullcandy's latest new products: https://www.skullcandy.com/
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Connect with the Host, #1 bestselling author Ben Fanning
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