I Used One Number to Transform My Entire Company (Amy Martin, TruWest CMO)
Description
Erase silos. Unite the company. Rebuild trust—fast.
When I first heard Amy Martin, CMO at TruWest Holdings, talk about her “One Number” strategy the TURNAROUND stopped me in my tracks.
She didn’t know if leaders would embrace it… or fight to protect their own KPIs.
But once it landed, everything changed:
-True C-suite alignment
-Faster growth
-A culture of shared accountability
Instead of sales and marketing chasing different goals, they now share the exact same revenue target.
In our conversation, Amy shares how she:
-Won buy-in without causing whiplash
-Turned resistance into trust
-Built teams that row in the same direction
If your teams are working hard but not together, this is one you don’t want to miss.
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Follow Amy on Linkedin: https://www.linkedin.com/in/amyallenmartin/
Learn more about TruWest: https://truwestholdings.com/
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Connect with the Host, #1 bestselling author Ben Fanning
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