"Sunk Cost Fallacy:" How Amazon Capitalizes on Prime Days
Description
38% of U.S. shoppers use Amazon (AMZN), says MichaelAaron Flicker, and he expects many of those shoppers to take advantage of the company's latest Prime days happening this week. He explains how the Mag 7 company uses the "sunk cost fallacy" to encourage people to stick with Amazon Prime and buy more. He also weighs how Amazon's staying power can persist for years down the road.
======== Schwab Network ========
Empowering every investor and trader, every market day.
Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe
Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185
Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7
Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch
Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore
Watch on DistroTV - https://www.distro.tv/live/schwab-network/
Follow us on X – https://twitter.com/schwabnetwork
Follow us on Facebook – https://www.facebook.com/schwabnetwork
Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/
About Schwab Network - https://schwabnetwork.com/about
United States
