$12.9M Kobe/MJ Exquisite — Comp or Outlier? Vintage vs Modern, Marketing Angle & Underbidder Talk (w/ Karvin Cheung, Chris McGill & Josh Adams)
Description
Part 5 zeroes in on the record $12.9M Kobe/MJ Exquisite Dual Logoman: is it a true comp or a one-off outlier? We dig into why this sale triggered stronger reactions than Wagner/Mantle results, the marketing/use-case angle (Schemes/Dick’s as precedent), and how headlines (“highest ever”) can be worth more than the incremental bid. We also kick around underbidder theories, “comp” vs “comparable,” and whether there’s any real trickle-down. Then a fun closer: what would a 1/1 ’89 UD Griffey be worth?
Highlights
Why this modern card drew more vitriol than vintage record-setters
“Comp” vs “comparable”: when a data point doesn’t map to anything else
Marketing spend logic (Schemes/Dick’s) and the Secure syndicate’s “calling card”
Psychological spillover vs long-term pricing reality
Manufactured rarity isn’t new: Wagner, ’52 Topps highs, ’33 Goudey Lajoie, Bert Corbeau, Leaf Marciano
Quick takes from Karvin Cheung, Chris McGill, and Josh Adams on what really matters for collectors
If you’re into record sales, comps, and the vintage–modern divide, this one’s for you. Watch Sports Cards Live most Saturday nights on YouTube for live, interactive hobby talk.
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