Want to rank #1 in ChatGPT? Get the Prompt Library: https://clickhubspot.com/dpm

Get HubSpot's new Loop playbook here: https://clickhubspot.com/cd63b7

Episode 745: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Dharmesh Shah about the early days of SEO and how to jack the algorithm today to show up in ChatGPT responses.

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Show Notes:

(0:00 ) The origin of inbound

(15:55 ) Algorithm jacking

(22:43 ) Old Way: SEO

(32:45 ) New Way: AEO

(36:21 ) Step 1: Enable chatbot crawlers

(37:55 ) Step 2: Restructure your content as Q&A

(39:05 ) Step 3: White hat linking

(43:44 ) Step 4: Structured product catalogues

(44:27 )Step 5: Human generated answered

(46:57 ) How Dharmesh goes from 0 to 1

(52:26 ) How Dharmesh uses ChatGPT

(59:30 ) The sport of business

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Links:

• Inbound - http://inbound.com/

• On Startups - https://www.onstartups.com/

• ClickFunnels - https://www.clickfunnels.com/

• Loop Marketing - https://www.hubspot.com/loop-marketing

• ImageGen.ai - https://imagegen.ai/imagegen

• DadJoke.ai - https://agent.ai/agent/dadjoke

• Agent.ai - https://agent.ai/

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano