Lillian Zhang is a finance + lifestyle creator who’s made over $50K in her first year of content and is now writing her book "The New Money Rules" while working a 9-5 at Google.

In this episode, we break down:
The strategy behind her first brand deal at just 10K followers

How she DOUBLED her income year over year while staying full-time
The surprising truth about book publishing
Her creator income split

Pre-order her upcoming book The New Money Rules here → https://www.amazon.com/New-Money-Rules-Personal-Finance/dp/B0DW678THW

—

How Creators Make Money is hosted by Grace Ling and Justin Nguyen
🎙️ How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.

—

Timestamps:
00:00 Intro
01:00 Lillian’s first $10K brand deal story
06:30 How she prices brand partnerships today
10:40 Making $50K in her first year
14:20 5+ income streams explained
20:00 Why Gen Z gets money wrong
30:00 Managing creator + corporate identity
50:00 FIRE goals and financial freedom
1:02:00 The publishing secrets no one talks about
1:07:00 Spicy marketing hacks from the creator world

—

For more creator insights, make sure to subscribe to our newsletter: www.howcreatorsmakemoney.com